🔌Splinternet

Happy Thursday! If your birthday is this month, then your birthstone is Aquamarine. Ancient mariners believed this deep blue gem could calm the waves and protect sailors. But if your birthday’s not in March, don’t worry — aquamarine is also apparently the standard gift for a 19th wedding anniversary. So, you know… just hang in there.

On a more serious note, here’s the latest…


Freelance Economy News

  • The splinternet is here to stay. Russia’s war in Ukraine is accelerating the fragmentation of the internet. Instead of one free and open internet shared by all, there are now multiple versions of the web. And the future may include even more, with new digital borders mirroring the physical ones that exist today.

  • War drives retreat from globalization. With supply chains and commodities thrown into crisis, countries are starting to pull back from the global economic ties that have been in place since the Cold War ended. This, along with the splintering of the internet, could have ripple effects for some freelancers working internationally.
  • Companies spend millions on ads to provide support for Ukraine. New data released by intelligence platform Pathmatics reveals media, tech, retail, and non-profits are ramping up their advertising campaigns to collect donations for Ukraine.

Working With Clients

3 Magic Words to Make Clients Trust You

If a client asks a question, you should always have the answer… right?

Wrong.

In fact, trying to weigh in on something when you’re out of depth is the fastest way to make yourself look silly.

So, what’s the answer?

Don’t be afraid to say “I don’t know.”

Being open about what you don’t know shows honesty and will give you credibility.

Plus it creates an opportunity for you to find the answer and demonstrate your resourcefulness to the client.

A win-win for both of you 💪


Working For Yourself

Why Not All To-Do Lists Are Made Equal

To-do lists are probably our favorite productivity hack….

But they’re not all made equal.

That’s because the most effective to-do lists are written the night before.

If you want to hit the ground running first thing in the morning, you should already know what comes first, second, and third.

Otherwise, you’ll waste valuable energy and momentum trying to decide what to tackle first.

Plus, as an added bonus, you’ll sleep better too.


From The Copywriting Gig

The One Thing You Can’t Afford When You Write For a Living

The blank page.

The blinking cursor.

There’s something about it that can shut down the flow of your creative juices faster than a kink in a garden hose.

But if writing ads, emails, landing pages, social media posts, or any other type of copy is part of your day-to-day…

You can’t afford to have writer’s block.

Plain and simple.

So here some tips to help you overcome it:

  • Create an outline
  • Set a timer
  • Start at the bottom and work your way backwards
  • Come up with the idea before you sit down to write

Quote of the Day

“Imagination is everything. It is the preview of life’s coming attractions.” — Albert Einstein