Happy Wednesday! Welcome to March. Weâre 66% of the way through Q1. Are you on track to hit projections? Full disclosure: we are not. But thatâs part of the game.
Missing projections isnât always a cause for concern, itâs not knowing why that is. So if youâre on track, congrats! And if youâre not, figure out why then do something about it.
Now onto todayâs agenda: Snapchat, LinkedIn, and the Government of Canada. Plus why every freelancer needs a âwins file,â and the anatomy of a top copywriter in 2023.
Read time: 3 minutes and 15 seconds
Making the Rounds
- Snapchat enters the AI arms race. The company launched a new chatbot called My AI, powered by the same technology behind ChatGPT. Users can ask for birthday gift ideas, travel plans, dinner recipes, and as we already know, a whole lot more.
- LinkedIn launches interest targeting for advertisers. The add-on comes with 3 categories: General Interests, Product Interests, and Service Interests. These new interest targeting options can also be layered with existing account targeting.
- Canadian government bans TikTok. As of yesterday, employees are no longer allowed to have the app installed on government-issued phones. The ban follows a similar move by the European Commission and certain states in the U.S.
Working For Clients
Why Every Freelancer Needs a âWins Fileâ
Whatâs the #1 biggest hurdle to raising your rates?
Weâll give you a hintâŠ
Itâs not how many followers you have on social mediaâŠ
Or how good your sales skills areâŠ
Instead, itâs how much proof you have.
Proof of results is what allows you to raise your rates.
The more extensive your track record is, the more you can charge.
So if you want to 2X, 4X or even 10X what you charge right nowâŠ
Itâs essential to create a âwins fileâ to collect as much proof as you can.
Get in the habit of screenshotting client messagesâŠ
Asking for testimonials after a big winâŠ
And then sharing those wins with future prospects along with your audience on social media.
(if you have one)
Because thereâs no amount of copywriting magic or verbal jiu jitsu that can stand up to a laundry list of client wins.
From The Copywriting Gig
The Anatomy of a Top Copywriter in 2023
Attention spans are shrinking fast.
Instagram and YouTube are throwing piles of money at short-form video in an attempt to catch TikTokâŠ
Meanwhile, distractions are multiplying faster than AI chatbots.
So what does this mean for copywriters?
Being able to write killer hooks is quickly becoming a must-have skill.
Think of a hook as the:
- First 125 characters of a Facebook ad
- First 5 seconds of a video script
- Subject line of an email
- First tweet in a thread
Now, hooks have always been importantâŠ
But the rise of short-form content like Shorts, Reels, and TikToks have made them 10X more influential.
Best part is, a high-performing hook can be transplanted onto a winning adâŠ
Allowing you squeeze more life out of existing assets.
So, how do you write a great hook?
High-performing hooks are all about curiosity.
Youâve gotta stop the reader dead in their tracks so they can read your ad or watch your video.
And the only reason theyâll do thatâŠ
Is if theyâre curious enough to keep watching or reading.
If youâre looking for inspiration to get the juices flowingâŠ
Check out this list of 500+ TikTok hooks.
We wouldnât rate these hooks A+, but if you study this list and start putting your own spin on some of themâŠ
Youâll be well on your way to Captain Hook status đŽââ ïžđȘ
Gig Alerts
Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:
- Graphic Designer for Web Banners & Web Assets
- Graphic Designer for eCommerce Paid Ads
- Email Template development and Campaign development for a Baby Brand
- Copywriting for shopify website
- Google Ads Audit for B2B Software Dev Company
- Google ads campaign setup
NOTE: We only share job postings from Upwork. Weâve found it to be the most trustworthy platform with the highest-quality clients.
Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.
Quote of the Day
âDonât follow your passion, but let it follow you in your quest to become really good at what you do.â
â Cal Newport
Find out where your skills and interests intersect with market demand, then sail in that direction.
Passion wonât be far behind.
Tools of the Trade
Looking to upgrade your toolkit? Here are some of our favorite tools we use to powerful our freelance business:
- ConvertKit â Email marketing for creators. Simple, easy to use, and very cost-effective.
- âKinsta â Super fast website hosting trusted by 25,000+ small businesses.
- Fireflies â AI note-taker that can record client calls + create searchable transcripts.
- âKrisp â Eliminates echoes and background noise on calls and meetings using AI.
- âWise â Unbeatable rates on currency conversions. Saves you a ton of money if you’re an international freelancer.
* Some of these are affiliate links. This means we may receive a small commission if you sign up for a paid subscription (at no extra cost to you.)