🧑‍💼 Return to the office

Happy Monday! Episode 1 of the much-anticipated House of the Dragon finally dropped over the weekend, with many GoT fans eager to wash the bitter taste of its final season out of their mouths. Did you catch it? Hit reply and let us know what you thought.

Mentioned in today’s issue: Apple, Peloton, Comcast, Meta, and WhatsApp. Plus a not-so-obvious lead generation tip for freelancers, the pros and cons of incorporating your business, and 8 copywriting commandments to help you make more sales.

Read time: 2 minutes and 53 seconds

Together with AdSkills

Why Most Freelance Copywriters Fail to Launch Their Own Offer

Mastering high-income skills multiplies your options. You can apply them for clients or for yourself. And that’s one of the big reasons why so many freelancers get into copywriting — so they can launch their own offer one day. But here’s the problem: you still need traffic. And unless you’ve got a massive audience on social media, that means learning how to run paid ads.

Luckily, that’s where AdSkills comes in. They represent the gold standard in paid traffic training. Which is why 9-figure companies like ClickFunnels, DigitalMarketer, and VShred rely on AdSkills courses to train their media buyers. So if you want to learn how to write killer ads, craft campaigns that convert, and scale your offer to the moon on Facebook, TikTok, or YouTube, click here to try a free AdSkills class today.

Making the Rounds

Companies aim for return to office after Labor Day. Apple, Peloton, Comcast, and other big employers are looking to put the pandemic behind them with an official return to the office after Labor Day.

Meta invests in Singaporean app facilitating sales on WhatsApp. The amount of Meta’s investment in Take App is undisclosed, but it may be a sign of things to come as they try to fend off stagnating growth on Facebook and Instagram.
Relevance helps offset negative effects of streaming ads on viewer experience. A new study on streaming ads found that 69% of people who recalled seeing ads relevant to their interests reported enjoying their entire viewing experience.

Working With Clients

Fisherman’s Paradise For Freelancers

If you’re a new freelancer looking to land clients…

You’ve got two choices:

Go fishing in the equivalent of the Atlantic Ocean by trying to persuade any and every business owner out there to hire you…

Or go to a small pond where the density of fish is much higher.

Where do you think your chances are better?

The small pond, of course.

And that’s exactly what freelancing platforms are.

Places like Upwork and Fiverr are where you can find paying clients looking to hire right now.

So if you’re just getting started…

Don’t waste your time messaging random strangers on Facebook, Twitter, or LinkedIn.

Focus on freelancing platforms instead.

Then aim to take your work off the platform once you’ve built strong relationships.

Plus, if you share the newsletter with a friend, we’ll send you a free fill-in-the-blanks Upwork job proposal template.

Use your unique share link at the bottom of today’s edition to start referring today 👇

Working For Yourself

When You Sign Those Incorporation Papers

Should you incorporate your business as a freelancer?

Or is it better to run it as a sole proprietorship?

What’s the best way to reduce your tax burden?

What about limiting your liability? Partnering with other companies? Bringing on investors?

These are just a few of the questions you may be wondering about when it comes to the legal structure of your freelance business…

And the answer to all of them is:

It depends.

But regardless of how you choose to structure your biz, it’s a decision that can have a big impact on your overall financial situation.

Fortunately, our friends at Upwork have written a killer guide on the pros and cons of 5 different business entities, from sole proprietorship all the way to LLC.

Check it out here:

[READ]: Business Entities Pros and Cons You Should Know as a Freelancer