☠️ Rest in peace

Happy Thursday! The latest Consumer Price Index Report dropped yesterday, revealing inflation has cooled a bit, coming in at 8.3%.

Speaking of things that are cooling, crypto darling LUNA and its companion stablecoin UST entered into a full-blown ice age this week: LUNA shed over 95% of its value in the past 7 days, going from $87 down to as low as $0.90 yesterday. Meanwhile UST, a stablecoin (meant to be) pegged to a $1 USD value, dropped as low as $0.24. Ouch.

Here’s what else is happening…


Making the Rounds

  • R.I.P to the iPod. Apple is officially discontinuing the iconic device. They’ll continue to sell the iPod Touch, its final model, while supplies last. The market for a dedicated music player ain’t what it used to be.

  • Twitter announces Copypasta Protocol. Kidding — it’s actually called the “Copypasta and Duplicate Content” policy. But we think protocol sounds better. Title aside, tweets found in violation will be unable to feature in Top Search and Trends results, and users responsible for sending the violating tweet will be deprioritized in the algorithm.

  • Instagram starts testing NFTs with creators this week. A limited number of creators, including Gary Vee, Jaden Smith, and a bunch of other people we’ve never heard of, will be able to share verified NFTs in their feed, Stories, or DMs. Functionality is limited to Ethereum-based NFTs, for now — but the company aims to support NFTs on Polygon, Solana, and Flow in the future.

Working With Clients

How Not to Fall On Your Sword

If you’ve been freelancing for a while, chances are you’ve screwed something up when working for a client.

And if you’re new to freelancing, well… give it time.

Either way, mistakes are inevitable.

They can’t be avoided.

But what most freelancers don’t realize is…

How you respond to a mistake can make or break your client relationship.

So own up to your screw ups.

If your sales letter went live with a typo in the headline…

Or you embedded the wrong video on a landing page…

Or you launched ads with a broken link…

Then take responsibility.

Don’t try to deflect the blame.

Clients will respect you for it, and — assuming the offense wasn’t firing-worthy — it will help to build trust and strengthen your relationship over the long term.


Working For Yourself

Find Your Yoda

The best thing about freelancing is that you can teach yourself the basics of almost any skill for free online.

Unfortunately, that’s also the worst part about freelancing.

Why?

Because you’ll often pick up a lot of bad habits along the way.

Things you’ll need to unlearn in order to progress and eventually master your craft.

That’s why finding a mentor is so important.

It may not make sense to look for one at the very beginning of your journey…

But once you’ve got a few paying clients and steady work coming in…

You should be looking for someone to learn from.

There’s a reason Tony Robbins says “the fastest way to achieve success is to model it”…

Because finding someone who can show you the way and help you avoid common pitfalls will shortcut your learning curve.


Tools We Love

Cut Back on Endless Email Chains and Pointless Zooms

Efficiency is key when communicating with clients.

If you went back and forth via email or jumped on Zoom every time a client had a question…

You’d never get any work done.

Good thing you don’t have to.

That’s because SnagIt lets you quickly record and share videos of your screen so you can add context and communicate efficiently with both clients and colleagues.

It also helps you screenshot ads, emails, and sales pages for your swipe file…

So you don’t have to start from scratch on your next project.

If you’re looking to streamline your freelance workflow…

Sign up for a free trial of SnagIt today.


Quote of the Day

“Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.”

Stephen King