✈️ Project Sunrise is go for takeoff

Happy Tuesday! Today is National Paranormal Day. As the viewing habits of moviegoers continue to change, horror movies are one of the few genres (aside from superhero flicks) that can still draw a crowd to the theater. And the studios love them.

Why?

Because they’re often very profitable. Take A Quiet Place Part II for example: it grossed $297.4 million worldwide last year on a production budget of just $61 million. Not too shabby.

Will you be celebrating ghosts and UFOs today? If so, reply and let us know.

Now let’s get you caught up on the latest…


Making the Rounds

  • NYC employers forced to disclose salaries in job postings. As of November 1, employers in New York City will have to include minimum and maximum salaries in their job postings. The move is an attempt to reduce gender and racial pay gaps. The new law was set to go into effect this month, but after pushback from businesses, the start date was delayed.

  • Google plans to donate free Career Certificates to all U.S. workers. On Monday, the company said it will offer up to 500 Google Career Certificate scholarships to all U.S. businesses. The offer’s only valid for domestic workers, but applies to all certificates available on Coursera, including their Digital Marketing & E-commerce Professional Certificate.

  • Project Sunrise aims for 20-hour direct flights from Sydney to London and NYC. Time to dust off those compression socks: Qantas Airways has announced it’s buying 12 Airbus A350s, which can fly direct from Australia to any city in the world. With air travel rebounding and geopolitical tensions on the rise, the airline is betting passengers will pay a premium to avoid layovers. The first A350s will touch down in 2025.

Working With Clients

Only You Can Decide

The global freelance market is projected to hit $455 billion by 2023.

And over 70% of U.S small businesses report hiring freelancers in the past year…

Which means:

Job opportunities are exploding.

But here’s an important factor you may not have considered:

Do prospective clients align with YOUR values?

For example, work in the direct response marketing world can be a double-edged sword…

As an industry, it offers one of the fastest paths to six figures and beyond.

But it’s also got some of the shadiest practices:

  • Fake countdown timers
  • Falsified testimonials
  • Photoshopped before and after pictures
  • Etc

We’re not here to judge…

Instead, we simply want to point out that it’s up to you to decide what you’re comfortable with.

So make sure you know where you stand before you find yourself in a situation where you’re forced to compromise on your ethics or values to get the job done.


Working For Yourself

Struggling to Set Goals? Forget 5-Year Plans and Do This Instead

You’ve gotta know what you’re aiming at before you can hit the target.

But the problem is…

Humans are notoriously bad at long-term planning.

Why?

Well, for one, we’re terrible at making long-range mathematical predictions (see also: climate change).

But secondly, individual variables can change fast…

Especially in business. 

Making it virtually impossible to set long-term goals.

So what’s the answer?

Forget 5-year plans and focus on quarterly goals instead.

90 days offers the perfect balance between short-term and long-term..

It’s short enough to narrow your focus and long enough to make major progress towards a goal.

That’s why many experts like Gino Wickman, author of Traction and creator of the Entrepreneurial Operating System, believe in quarterly goal-setting.

So if you haven’t set goals for Q2 yet (which ends June 30)… 

Carve out some time this week to set your intent and decide what you want to achieve this quarter 💪


Tools We Love

Finally, An Email Service Provider Who Gets Us

As the publishers of a daily newsletter, email marketing is the foundation of our business.

And throughout our freelancing careers, we’ve had the opportunity to work with many of the biggest email service providers out there.

But the problem is…

Most of them have so many fancy bells and whistles that you need a PhD in computer science just to figure out how to make them do what you want.

That’s why we’re proud users of ConvertKit.

It’s simple, intuitive, and incredibly easy to use.

Their Sequences and Automations features keep your account neat and tidy. And if you’ve ever been into a big Infusionsoft, ActiveCampaign, or Hubspot account, you’ll know this is rare.

No more Frankenstein workflows that span 27 segments and cover the entire lifespan of your subscribers.

If you’re looking to grow your audience with email marketing…

Try ConvertKit for free today.


Quote of the Day

“If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.”

Steve Jobs