🥷 Positioning trick for freelancers

Happy Thursday! Parts of the economy may be cooling off, but it doesn’t seem like Mother Nature got the memo, as heat waves continue to ripple out across the globe. We hope you’re staying cool with lots of tequila iced coffee and water.

Mentioned in today’s newsletter: Inflation, Twitter, Tesla, Elon Musk, and productivity. Plus a simple positioning trick any freelancer can use to get more clients, how to unlock maximum focus, and why taking notes on calls is for suckers.

Estimated reading time: 2 minutes and 45 seconds

Making the Rounds

  • Inflation cools off in July. The latest print of the Consumer Price Index revealed headline prices were up 8.5% year-over-year last month, which was a slightly bigger drop than expected.
  • Elon Musk unloads $6.9 billion worth of Tesla stock to prep for legal battle with Twitter. He said the move was to avoid sending Tesla shares into a tailspin in case he’s forced to honor his deal to buy Twitter.
  • U.S. productivity sees biggest dropoff in Q2 since 1947. Turns out all remote work may not be made equal. Productivity (defined as “nonfarm business employee output per hour”) fell 7.4% in Q1 and 4.6% in Q2, marking the steepest decline since the government started gathering data on it in 1947. Haven’t any of these slackers ever heard of Asana?

Working With Clients

A Simple Positioning Trick Any Freelancer Can Use to Get More Clients

Struggling to land your first (or next) freelance client?

Breaking in can be tough when you don’t have a proven track record or a long list of big wins to share.

So here’s a trick to help you differentiate yourself…

Work in niches you already know.

“The riches are in the niches” is something you hear a lot from successful entrepreneurs…

And it applies to freelancing too.

Positioning yourself as a specialist within a niche is the best way to create an unfair advantage.

And it’s as simple as this:

Your freelance skill(s) + a deep understanding of the people in that niche = specialization.

This works if you’ve got brick and mortar experience…

If it’s something you studied in school…

Or if it’s just a topic you’re really passionate about.

Leverage the assets you’ve already got and you’ll have no trouble getting clients and closing deals.

Working For Yourself

Like a Laser

When the kitchen, the couch, and the TV are all just a few steps away…

Or the hustle and bustle of the coffee shop rises up to the level of a dull roar…

It can be tough to focus on work sometimes.

That’s why listening to non-lyrical music can help you put the blinders on, drown out distractions, and get sh*t done.

Some of our favorites include:

  • Lo-fi
  • Chillwave
  • Binaural beats
  • Atmospheric sounds

Experiment with each and see what works best for you.

If you’re looking for an eclectic mix of lo-fi, chillhop, house, and spacey vibes, check out The Future Beats Show.

Or if In Da Club is more your speed, that’s cool too.

Tools We Love

Why Taking Notes is For Suckers

Taking notes on a Zoom call can be a major pain.

Listening and typing quickly at the same time is no small feat……

Meanwhile, everyone else is forced to listen in as you hammer away on the keys as fast as you can.

And sure, you can record the call..

But if you’ve got to go back to review something someone said…

You’re often stuck skipping around trying to find the exact moment where it was discussed.

(Or worse, trying to remember what they said if you forgot to record it.)

That’s where Fireflies.AI comes in.

It’s an AI assistant that lets you record, transcribe, and search across all your voice conversations.

Once you sign up for free, all you have to do is invite Fireflies (aka Fred) into your meeting.

Then he takes care of the rest.

After the meeting is finished, you’ll have a searchable transcript so you don’t have to worry about taking notes.

Try Fireflies.AI for free today.

Gig Alert

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Imagination is everything. It is the preview of life’s coming attractions.”

— Albert Einstein