Happy Wednesday! Today is 4/20. Cannabis is currently legal for adult use in 19 states. The U.S. House of Representatives voted to make the devil’s lettuce legal at the federal level earlier this month, but the Senate has yet to take up the bill.
So depending on where you live, you may still need to be discreet as you celebrate Elon Musk’s favorite holiday.
Now, here’s what’s going on…
Digital Marketing News
- Scrape all the LinkedIn profiles you want. For the second time in three years, LinkedIn has lost in court. The platform’s case against analytics firm hiQ Labs argued scraping public profiles violates the Computer Fraud and Abuse Act. Good news for anyone using cold outreach to land clients.
- Florida judge strikes down mask mandate for travelers. Digital nomads rejoice: masks are now optional on planes, trains, and automobiles in the US.
- Plan B for hostile Twitter takeover. Elon is reportedly winning over other investors in his attempt to buy the social media platform as the SEC investigates his business activities. One thing’s for sure: there’s never a dull moment in the life of Tesla’s Technoking.
Working With Clients
3 Magic Words to Make Clients Trust You
If a client asks a question, you should always have the answer… right?
In fact, trying to weigh in on something when you’re out of depth is the fastest way to make yourself look silly.
So, what’s the answer?
Don’t be afraid to say “I don’t know.”
Being open about what you don’t know shows honesty and will give you credibility.
This is known as the “damaging admission” in copywriting…
And it’s often used on purpose to build trust and reduce skepticism.
Plus it creates an opportunity for you to find the answer and demonstrate your resourcefulness to the client.
A win-win for both of you 💪
Working For Yourself
Get Your Head in the Game
When the kitchen, the couch, and the TV are all just a few steps away…
Or the hustle and bustle of the coffee shop rises up to the level of a dull roar…
It can be tough to focus on work sometimes.
That’s why listening to non-lyrical music can help you put the blinders on, drown out distractions, and get sh*t done.
Some of our favorites include:
- Binaural beats
- Atmospheric sounds
Experiment with each and see what works best for you.
If you’re looking for an eclectic mix of lo-fi, chillhop, house, and spacey vibes, check out The Future Beats Show.
From The Paid Ads Gig
What to Do When Your Ads Won’t Perform
Ads not performing?
First things first: check to make sure the link isn’t broken 😂
But assuming that’s not the problem…
The next step is to analyze the leading metrics so you can figure out where the dropoff is happening.
- Page speed
- Landing page conversion rate
A sub-1% CTR + high CPC could mean a market-message mismatch or a weak creative.
Slow page speed could mean visitors are exiting before the page loads.
And if your landing page is converting at 20% or less, that’s a sign you may need to do some conversion rate optimization (CRO) before the campaign hits your KPIs.
Quote of the Day
“I have not failed. I’ve just found 10,000 ways that won’t work.”
— Thomas Edison