🕵 Investigating TikTok

Happy Friday! Here’s a fun fact to end the week: on this day in 1947, the United States Air Force issued a press release saying they had recovered a “flying disc” in Roswell, New Mexico. They later retracted the statement and claimed it was a weather balloon. 👽 or 🎈? We may never know for sure.

Mentioned in today’s newsletter: Layoffs, Reddit, TikTok, and the Senate Intelligence Committee. Plus 5 tips to succeed on Upwork, how to develop FOMO resistance, and the lazy media buyer’s guide to winning video ads.

Estimated reading time: 5 minutes and 0 seconds


Making the Rounds

  • Website launched to track layoffs in 2020 becomes recruiting tool. The founder of Layoffs dot fyi reports that recruiters are now using the site to find and hire workers in a competitive job market.
  • Reddit launches new NFT marketplace. Users can now buy limited-edition NFT profile pics for a fixed price and without a crypto wallet. 
  • Senate Intelligence Committee asks FTC to investigate TikTok. The ripple effects of BuzzFeed’s recent reporting on TikTok’s privacy issues continue to reverberate. Last week it was an FCC Commissioner asking Google and Apple to remove it from their app stores, and this week, it’s the Intelligence Committee urging the FTC to investigate. 

Working With Clients

5 Tips to Get More Clients on Upwork

Upwork has 5M+ client accounts and 100,000+ open jobs on a daily basis.

It’s our favorite freelancing platform by a country mile.

So here are 5 tips to help you land more clients:

1 – Check it every day

Speed matters.

Most clients on Upwork are looking to hire ASAP, so the faster you can respond, the better your chances are.

Make it a habit of checking for new gigs at least once a day.

2 – Submit relevant samples

The #1 most important factor in a winning proposal is relevance:

– task relevance

– niche or market relevance

For example:

If you’re applying for an email copywriting gig in the health niche, submit email samples in the health niche. Or if you’re applying for a video editing gig in the biz opp space, submit biz opp video samples.

3 – Create custom samples if you don’t have relevant ones

Don’t have relevant samples to submit?

Take the time to create some. Especially if you’re new to the platform.

The purpose of submitting relevant samples is so clients don’t have to imagine what your work will be like in a different medium or market.

This is an easy way to get your reps in too.

Paint the picture for them.

That’s how you get hired.

4 – Ask for reviews

One of the biggest benefits to freelancing on Upwork is the social proof.

So you should be doing everything you can to over deliver and provide a 5-star experience to clients.

Then make a personal appeal for an honest review (not just a rating) when the job is done.

Every 5-star review you get makes the next client easier to land.

5 – Don’t be afraid to apply to older jobs

Even though you’re much more likely to get hired for jobs that have just been posted…

Don’t be afraid to apply to older jobs either.

Sometimes clients aren’t able to interview people right away, and by the time they are, the freelancers they wanted are booked or don’t respond.

And sometimes clients just don’t get any good applications.

We’ve had a lot of success applying to older jobs with something like:

“Hey, I can see this job has been open for XX days, but I wanted to apply anyway just in case you weren’t able to find the right freelancer the first time around.”

The results may surprise you.


Working For Yourself

How to Develop FOMO Resistance

Everyone you meet in life is selling you “their way” — whether they realize it or not.

But don’t forget there are lots of different ways to reach your destination.

Especially in online business.

As Rich Schefren says, it’s all about tradeoffs vs payoffs.

For example:

With ecommerce and affiliate marketing, the results can be quick…

But you’ll need startup capital to fund your paid traffic costs…

And you’ll need to navigate the steep learning curve of how to run paid ads at a profit…

Otherwise you could lose it all.

Plus the margins are typically on the low end, around 15-20%.

With service-based businesses like freelancing, coaching, consulting, or agencies…

You can start landing clients and getting paid with virtually ZERO startup costs…

The margins are much higher…

But that means investing time on cold outreach and freelancing platforms…

Always being on the hunt for the next client…

Plus now you’re on call + have to be available for meetings, answering emails and DMs, etc.

Don’t get us wrong — both businesses can be wildly profitable.

Ultimately though, you have to decide what your priorities are and what you’re willing to sacrifice to achieve them.

Because no business model is all upside.

And measuring yourself based on the games other people play is a recipe for unhappiness.

Figure out what game YOU want to play and commit to it all the way.


From The Paid Ads Gig

The Lazy Media Buyer’s Guide to Riches Winning Video Ads


Hooks are often what separate winning video ads from creatives that won’t convert.

So…

If you’re producing video ads, or having someone else produce them for you…

Record the first 5 seconds separately from the rest of the video ad.

This way, you can easily transplant new hooks onto an existing video to test new angles.

And what you’ll find is…

A new hook can extend the life of a winning video ad, sometimes by a lot.

Eliminating the need to create entirely new videos from scratch.


Quote of the Day

“Not failure, but low aim is the crime. In great attempts, it is glorious even to fail.”

— Bruce Lee


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