Happy Thursday! The grand opening for Teslaâs new Texas Gigafactory is today. Our invite mustâve got lost in the mail. Lucky for us, Elonâs been posting pictures of the preparations on Twitter.
Hereâs what else is happeningâŚ
Digital Marketing News
- #TikTokMadeMeBuyIt. Itâs not just funny animal videos. 20.6% of TikTok users report buying products on the platform âall of the timeâ â more than any other social media platform. If youâre on there, you can follow us @readthegig.
- Podcast ads struggle to scale. Spending on host ad reads has grown 200% year-over-year, but programmatic ad options (which you can buy directly without speaking to someone) are still limited, making it a difficult channel to scale.
- One-click checkout startup Fast shuts down. Once valued at a whopping $1 billion in November 2020, their 2021 revenue was a measly $600,000 â despite raising $100M in funding from investors including Stripe in January 2021. In an early frontrunner for Understatement of the Year, CEO Domm Holland said âsometimes trailblazers donât make it all the way to the mountaintop.â
Working With Clients
Pay Attention When Prospects Do This
Avoiding nightmare clients is just as important as finding dream clients.
One bad client can ruin your freelance reputation + make your life hell.
Here are 3 red flags to watch out for:
1) Previous bad experiences
Most people have had bad experiences with hiring freelancers.
But if a prospective client goes on and on about all the terrible people theyâve hired in the pastâŚ
Thatâs a hard pass for us.
2) Unrealistic demands about availability
As a freelancer, youâll typically be juggling multiple clients.
So new clients shouldnât expect you to be available 24/7.
If theyâre blowing you up on evenings and weekendsâŚ
Donât stand for it.
3) They donât pay on time
Thereâs nothing worse than having to hound someone to get you paid.
Especially if youâve turned in your work as promised.
Timely payments create a sacred bond of trust between client and freelancer.
If theyâre always late, let âem go đ
Working For Yourself
If Only 2FA Was This Easy
Managing lots of logins comes with the territory.
But in addition to keeping track of usernames and passwords, youâll often have to enable 2-factor authentication, which means getting a verification code via text or email.
Problem isâŚ
If youâre traveling, you may not be able to receive a text to your normal phone number.
And if the account is in your clientâs name, youâll need to wait for them to send you the 2FA code in order to access it.
Either way, it can jam up your workflow bigtime.
Thatâs why we recommend setting up an authenticator app like Google Authenticator.
All you have to do is scan a QR code, and then youâll be able to quickly get a 2FA code from anywhere in the world.
Tools We Love
The WordPress Theme Youâve Been Looking For
WordPress powers 37% of all websites on the internet.
But with over 31,000+ themes to choose from, setting up your own WordPress website can be more than a little daunting.
Thatâs why weâre in love with GeneratePress.
Itâs a fast and free lightweight theme that makes setting up a clean yet professional-looking website easy as pie.
Plus, theyâve recently rolled out a free block-based builder called GenerateBlocks that makes building landing pages a breeze.
Did we mention itâs got over 1,000+ reviews, 90,000+ happy customers, and 4M+ downloads?
Click below to check it out:
Learn more about everything GeneratePress can do here.
Quote of the Day
“In the death zone, I come alive.”
â Nims Purja