🤝 How often do TikTok users buy?

Happy Thursday! The grand opening for Tesla’s new Texas Gigafactory is today. Our invite must’ve got lost in the mail. Lucky for us, Elon’s been posting pictures of the preparations on Twitter. 

Here’s what else is happening…

Digital Marketing News

  • #TikTokMadeMeBuyIt. It’s not just funny animal videos. 20.6% of TikTok users report buying products on the platform “all of the time” — more than any other social media platform. If you’re on there, you can follow us @readthegig.
  • Podcast ads struggle to scale. Spending on host ad reads has grown 200% year-over-year, but programmatic ad options (which you can buy directly without speaking to someone) are still limited, making it a difficult channel to scale.

  • One-click checkout startup Fast shuts down. Once valued at a whopping $1 billion in November 2020, their 2021 revenue was a measly $600,000 — despite raising $100M in funding from investors including Stripe in January 2021. In an early frontrunner for Understatement of the Year, CEO Domm Holland said “sometimes trailblazers don’t make it all the way to the mountaintop.”

Working With Clients

Pay Attention When Prospects Do This

Avoiding nightmare clients is just as important as finding dream clients.

One bad client can ruin your freelance reputation + make your life hell.

Here are 3 red flags to watch out for:

1) Previous bad experiences

Most people have had bad experiences with hiring freelancers.

But if a prospective client goes on and on about all the terrible people they’ve hired in the past…

That’s a hard pass for us.

2) Unrealistic demands about availability

As a freelancer, you’ll typically be juggling multiple clients.

So new clients shouldn’t expect you to be available 24/7.

If they’re blowing you up on evenings and weekends…

Don’t stand for it.

3) They don’t pay on time

There’s nothing worse than having to hound someone to get you paid.

Especially if you’ve turned in your work as promised.

Timely payments create a sacred bond of trust between client and freelancer.

If they’re always late, let ‘em go 👋

Working For Yourself

If Only 2FA Was This Easy

Managing lots of logins comes with the territory.

But in addition to keeping track of usernames and passwords, you’ll often have to enable 2-factor authentication, which means getting a verification code via text or email.

Problem is…

If you’re traveling, you may not be able to receive a text to your normal phone number.

And if the account is in your client’s name, you’ll need to wait for them to send you the 2FA code in order to access it.

Either way, it can jam up your workflow bigtime.

That’s why we recommend setting up an authenticator app like Google Authenticator.

All you have to do is scan a QR code, and then you’ll be able to quickly get a 2FA code from anywhere in the world.

Tools We Love

The WordPress Theme You’ve Been Looking For

WordPress powers 37% of all websites on the internet.

But with over 31,000+ themes to choose from, setting up your own WordPress website can be more than a little daunting.

That’s why we’re in love with GeneratePress.

It’s a fast and free lightweight theme that makes setting up a clean yet professional-looking website easy as pie.

Plus, they’ve recently rolled out a free block-based builder called GenerateBlocks that makes building landing pages a breeze.

Did we mention it’s got over 1,000+ reviews, 90,000+ happy customers, and 4M+ downloads?

Click below to check it out:

Learn more about everything GeneratePress can do here.

Quote of the Day

“In the death zone, I come alive.”

Nims Purja