📱Frequency-capped ads

Happy Friday! Our eyes will be on Barcelona this weekend as Formula 1 touches down for the Spanish Grand Prix. Here’s to hoping Gig favorite Charles Leclerc and hometown hero Carlos Sainz can fend off surging world champion Max Verstappen. What are you up to? Hit “Reply” and let us know.

In the meantime, here’s what’s going on as we head into the weekend.


Making the Rounds

  • YouTube announces new Frequency campaigns. The new frequency-capped campaigns promise to cut down on over-delivery and wasted ad spend. Now you’ll only have to see that one annoying ad 47 27 more times before the algorithm lets you off the hook.
     
  • Texas law banning tech platform censorship could throw a wrench into Elon’s Twitter takeover. The law would force social media platforms to spread content that is typically moderated (like violence, murder, hate crimes, and propaganda) and allow any user to sue if violations occur. Elon’s Twitter, along with Facebook, Reddit, and others could soon be flooded with lawsuits if it survives a legal challenge.

  • Branded Missions let advertisers on TikTok crowdsource user-generated content. After launching TikTok Pulse earlier this month, the platform appears to be racing to build out its ad offerings. While the Pulse program requires creators to have at least 10k followers, Branded Missions are open to micro-influencers with as little as 1,000 followers.

Working With Clients

Know Your Numbers

What gets measured gets managed.

That’s why, when it comes to working with clients…

You should be tracking your prospecting numbers on a weekly basis.

  • How many people you reached out to
  • How many calls you booked
  • How many proposals you submitted
  • How many clients you landed

This allows you to identify where the constraint is — just like analyzing a client’s underperforming sales funnel — and then try new things until you crack the code.


Working For Yourself

Be Right Back

One of the biggest benefits of working remotely is being able to shift your schedule to suit your lifestyle.

Whether that’s running errands in the middle of the day…

Hitting the gym at the precise moment that all the squat racks are free…

Or just taking a much-needed break from staring at the screen.

But as you may know…

Stepping away from the computer instantly increases the chance you’ll be needed for something by approximately 92.47%.

Especially if all’s been quiet.

So, here’s how to make sure you’re ready for anything:

Download all work apps on your phone so you can be available even when you’re away from the computer.

  • Zoom
  • Slack
  • Telegram
  • WhatsApp
  • Messenger
  • Google Drive
  • Ads Manager

Get everything you could possibly need to communicate or collaborate.

This way, you can step outside with peace of mind.


From The Copywriting Gig

Don’t Forget to Make it a Steal After You Twist the Knife

Humans are emotional beings.

And the limbic system (where we process emotions in the brain) is a key factor in helping us make decisions.

In fact, UCLA neuroscientist Antonio Damasio once had a patient who, after having a tumor removed, couldn’t make decisions because he was unable to process emotions.

Talk about analysis paralysis.

But a common mistake in copywriting is to focus exclusively on the emotional side…

And ignore the logical side.

That’s why it’s important to win both the hearts and minds of your prospects.

To win their hearts… 

Focus on how it feels to be struggling with the problem (shame, guilt, embarrassment, envy, etc) AND what it will feel like to solve it (confidence, happiness, freedom, etc)

Then, to win their minds, focus on why your solution is the smartest and most logical choice (how it will save them time + money, make them look smart, is discounted for a limited time only, etc).

A winning offer or marketing campaign always has both.


Quote of the Day

“If you aren’t in over your head, how do you know how tall you are? “

T.S Eliot