💰 Former Twitter CEO secures the bag

Happy Wednesday! Is it just us… or does this feel like one of those weeks where the time distortion field is turned up to 11? 😅

While we wait for Friday, here’s what’s new…

Digital Marketing News

  • Jack Dorsey set to bank $978 million when Twitter deal closes. No wonder he backed the takeover bid. The former CEO and current Block Head will reportedly receive a monster payday if and when Elon’s acquisition of Twitter is finalized. We’ll pour one out for current CEO Parag Agrawal, who’s only slated to get a measly $38.7 million.
  • 61% of marketers say mobile push notifications are their #1 channel. A new study conducted by OneSignal revealed a majority of marketers are relying on mobile push notifications and in-app messages to drive engagement. Take that, iOS 14 😤

  • Snapchat outpaces growth of Facebook and Twitter in Q1 earnings report. The social media platform reported revenue growth of 38% year-over-year. Not bad considering TikTok (and now Twitter) are the talk of the town.

Working With Clients

Positioning 101

Struggling to land your first (or next) freelance client?

Breaking in can be tough when you don’t have a proven track record or a long list of big wins to share.

So here’s a trick to help you differentiate yourself…

Work in niches you already know.

“The riches are in the niches” is something you hear a lot from successful entrepreneurs…

And it applies to freelancing too.

Positioning yourself as a specialist within a niche is the best way to create an unfair advantage.

And it’s as simple as this:

Your freelance skill(s) + a deep understanding of the people in that niche = specialization.

This works if you’ve got brick and mortar experience…

If it’s something you studied in school…

Or if it’s just a topic you’re really passionate about.

Leverage the assets you’ve already got and you’ll have no trouble getting clients and closing deals.

Working For Yourself

The Dark Side of a Short Commute

Blurred lines are an occupational hazard when working from home.

Sure, the morning commutes may be a breeze…

But when the office is always just a few steps away, it can be tough to turn off your work brain.

That’s why one of the best ways to stay sane is…

Create a structured work schedule and stick to it.

That means getting up, starting, and finishing work around the same time each day.

Establishing boundaries like this will not only help you be more productive…

But you’ll sleep better too.

From The Copywriting Gig

Mortal Enemies

The blank page.

The blinking cursor.

There’s something about it that can shut down the flow of your creative juices faster than a kink in a garden hose.

But if writing ads, emails, landing pages, social media posts, or any other type of copy is part of your day-to-day…

You can’t afford to have writer’s block.

Plain and simple.

So here some tips to help you overcome it:

  • Set a timer
  • Create an outline
  • Review other things you’ve written
  • Start at the bottom and work your way up
  • Come up with the idea before you sit down to write

The more time you spend thinking about it beforehand, the easier it will be to write.

Quote of the Day

“Change is inevitable. Growth is optional.”

John Maxwell