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Happy Thursday! While NASA struggles to get Artemis I airborne, SpaceX launched four new crewmembers to the ISS yesterday. Things may not be going so well for Elon Musk in his battle with Twitter, but he’s still the king of orbital spaceflight.

Mentioned in today’s edition: Facebook, Instagram, and Amazon. Plus what separates elite service providers from the rest, channeling Dwight Schrute energy, and the hidden cost of website hosting.

Read time: 2 minutes and 54 seconds

Making the Rounds

  • Facebook cedes control of the feed. Users can now use the Show More or Show Less buttons to customize what they see and personalize their feed.
  • Instagram rolls out new ad placement on Explore home page. The update comes as ad spend on the platform continues to decline and Reels struggle to compete with TikTok. Better hope that $10B per year gamble on the metaverse pays off.
  • Amazon joins the hiring freeze party. The ecommerce giant is hitting the brakes on corporate hiring in its retail division as it prepares for a potential economic downturn.

Working With Clients

What Sets Elite Service Providers Apart From the Rest

What sets elite service providers apart from everyone else?

A) Fancy website

B) Sexy logo

C) How much they charge

D) Track record

Answer:

None of the above.

What sets elite service providers apart is their onboarding process.

That’s because the onboarding process sets the tone for the rest of your work together, including what expectations they have, and how they perceive your work.

In fact, according to ZenDesk, 62% of B2B customers buy again after a good customer service experience.

But unfortunately, most freelancers don’t have a structured onboarding process in place.

So new clients are stuck feeling like they’re prepping to cross the Atlantic in a rubber dinghy…

Instead of a 60-foot yacht that will get them safely and smoothly to their final destination.

If you want to give your clients clarity and confidence that the project is going to be a smashing success, develop a rock-solid onboarding process.

This should include:

  • Signing an official agreement
  • Filling out any worksheets + background docs you need to start the project
  • Getting access to any software tools, ad accounts, shared folders, etc
  • Discussion of timeline, budget, project expectations
  • A kickoff call to review and make sure everything is in order before you begin

Bottom line:

Delivering a top tier service starts with onboarding.

Working For Yourself

Channeling That Dwight Schrute Energy

Being your own boss sounds pretty great in theory…

But in practice, it’s a lot harder than it looks.

That’s because there’s no one watching over your shoulder to hold you accountable if you show up late, call in sick, or botch that TPS report.

So if you’re struggling to build momentum or hit the next income goal in your freelance biz…

Here’s some advice:

Start treating your life like a pro athlete.

Even though you may not feel like an athlete…

Your goals are the same:

Performing at a high level and sustaining that performance over the course of an entire season.

This can mean:

  • Waking up and going to bed at the same time each day
  • Developing a morning routine
  • Eating healthy
  • Exercising regularly
  • Finding ways to relax and de-stress

The more seriously you take your day-to-day habits and routines…

The better results you’ll see inside your business.

Tools We Love

The Hidden Cost of Website Hosting

Looking to start a new online side hustle?

Whether it’s dropshipping, ecom, affiliate marketing, or freelancing…

Chances are, you’ll need a landing page.

And more importantly, somewhere to host that page.

Historically, hosting providers haven’t made setting up a website easy.

Between CPanels, SSLs, DNS Zone Records, and 404 errors…

There’s a shockingly steep learning curve to figuring this stuff out.

But not anymore.

Because this is where Kinsta comes in.

Their user-friendly dashboard lets you get your site up and running in as few clicks as possible.

Even if you’ve never set up a website before.

Plus Kinsta’s global content delivery network includes servers in 200+ cities worldwide to give you blazing fast page speed…

So you can maximize conversions, sales, and profits.

Join 24,200+ companies who’ve made the switch to better, faster hosting with Kinsta today.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“You will face many defeats in life, but never let yourself be defeated.”

— Maya Angelou

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