📉 Facebook usage plummets

Happy Friday! Welcome back. It’s time to grab yourself a cup of magic bean water and dive into today’s dose of freelancing news, tips, and memes. Enjoy!

Mentioned in today’s newsletter: YouTube, TikTok, Facebook, Google, and the Federal Election Commission. Plus 5 ways to channel your inner Harvey Specter, secrets of a science-based workspace, and a 3-part selling framework from the godfather of persuasion.

Estimated reading time: 3 minutes and 35 seconds

Making the Rounds

  • 95% of teens report using YouTube according to new survey. TikTok was a distant second with 67%. But even more eye-opening was the fact that Facebook’s usage among teens dropped from 71% in 2015 to 32% today.
  • Facebook launches new B2B targeting options. After a steady stream of removals, advertisers are finally getting some new targeting options to work with, including a juicy new one called “New active business” — which includes admins of engaged businesses that were created in the last 6,12, or 24 months.
  • FEC approves Google’s request to spam-proof political emails. The request is a bit controversial, as it allows political candidates and committees to use spammy, clickbait tactics without being penalized. 

Working With Clients

Channel Your Inner Harvey Specter With These 5 Client-Getting Upwork Tips

Upwork has 5M+ client accounts and 100,000+ open jobs on a daily basis.

It’s our favorite freelancing platform by a country mile.

So here are 5 tips to help you land more clients:

1 – Check it every day

Speed matters.

Most clients on Upwork are looking to hire ASAP, so the faster you can respond, the better your chances are.

Make it a habit of checking for new gigs at least once a day.

2 – Submit relevant samples

The #1 most important factor in a winning proposal is relevance:

– task relevance

– niche or market relevance

For example:

If you’re applying for an email copywriting gig in the health niche, submit email samples in the health niche. Or if you’re applying for a video editing gig in the biz opp space, submit biz opp video samples.

3 – Create custom samples if you don’t have relevant ones

Don’t have relevant samples to submit?

Take the time to create some. Especially if you’re new to the platform.

The purpose of submitting relevant samples is so clients don’t have to imagine what your work will be like in a different medium or market.

This is an easy way to get your reps in too.

Paint the picture for them.

That’s how you get hired.

4 – Ask for reviews

One of the biggest benefits to freelancing on Upwork is the social proof.

So you should be doing everything you can to over deliver and provide a 5-star experience to clients.

Then make a personal appeal for an honest review (not just a rating) when the job is done.

Every 5-star review you get makes the next client easier to land.

5 – Don’t be afraid to apply to older jobs

Even though you’re much more likely to get hired for jobs that have just been posted…

Don’t be afraid to apply to older jobs either.

Sometimes clients aren’t able to interview people right away, and by the time they are, the freelancers they wanted are booked or don’t respond.

And sometimes clients just don’t get any good applications.

We’ve had a lot of success applying to older jobs with something like:

“Hey, I can see this job has been open for XX days, but I wanted to apply anyway just in case you weren’t able to find the right freelancer the first time around.”

The results may surprise you.

Working For Yourself

We May Need to Fact Check That One, Dwight

Whether you work at home, in an office, or at a co-working space…

Your workspace can have a huge effect on your focus, creativity, and productivity.

Fortunately, our favorite neurobiologist Dr. Andrew Huberman recently put together a short guide with 5 simple and science-based steps to optimize your workspace.

Check it out:

[READ]: 5 SCIENCE-BASED STEPS TO IMPROVE YOUR WORKSPACE

From The Copywriting Gig

Swipe This 3-Part Persuasion Framework From the World’s Most Famous Philosopher

The godfather of persuasion wasn’t David Ogilvy, Claude Hopkins, or Eugene Schwartz.

It was Aristotle.

Here’s how to apply his 3 modes of persuasion to get more leads, customers, and sales:

MODE #1: Ethos

This means proving you’re a credible, trustworthy, & unbiased source of information.

Examples:

– credentials

– track record

– certifications

– endorsements

– media features

Establishing ethos lays the groundwork for a marketing message that people can trust.

MODE #2: Pathos

Evoking emotions like fear, greed, shame, envy, and hope is essential if you want people to take action.

Examples:

– claims

– stories

– promises

– deeper emotions

– unspoken desires

As the saying goes…

People buy on emotion, then justify with:

MODE #3: Logos

We want to think of ourselves as rational decision-makers.

That’s why having a strong logical argument is also important.

Examples:

– stats

– testimonials

– case studies

– functional benefits

Make the thing you’re selling the obvious *logical* decision.

And ultimately, your goal with any piece of sales copy should be to check all three boxes.

Gig Alert

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

Quote of the Day

“Dear optimist, pessimist, and realist: While you guys were busy arguing about the glass of wine, I drank it! Sincerely, the opportunist!”

— Lori Greiner

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