🥷 Facebook security breach

Happy Wednesday! As a wise man once said: hard work never went out of style.

Here’s what’s happening…


Making the Rounds

  • Snap stock plunges over 43% after warning of revenue miss. CEO Evan Spiegel sent a note to employees on Monday warning the company would miss its revenue and earnings target for Q, dragging down other tech stocks like Alphabet, Meta, and Twitter with it.
     
  • “Buy now, pay later” firm Klarna lays off 10% of its workers. Given their current workforce of 7,000, the news means approximately 700 workers will soon be working on their resumes.

  • Newly disclosed Facebook bug made it possible to hack into accounts using Google to log in. A security researcher was able to break into Facebook accounts by exploiting a bug with Gmail’s authentication code. Facebook revealed they patched the bug in March, but pardon us while we go change our password anyway.

Working With Clients

Positioning 101

Struggling to land your first (or next) freelance client?

Breaking in can be tough when you don’t have a proven track record or a long list of big wins to share.

So here’s a trick to help you differentiate yourself…

Work in niches you already know.

“The riches are in the niches” is something you hear a lot from successful entrepreneurs…

And it applies to freelancing too.

Positioning yourself as a specialist within a niche is the best way to create an unfair advantage.

And it’s as simple as this:

Your freelance skill(s) + a deep understanding of the people in that niche = specialization.

This works if you’ve got brick and mortar experience…

If it’s something you studied in school…

Or if it’s just a topic you’re really passionate about.

Leverage the assets you’ve already got and you’ll have no trouble getting clients and closing deals.


Working For Yourself

Social Media Domination

People follow leaders, not experts.

That’s why creating content on social media is so important for freelancers…

Because content creation is leadership.

And even if you’re not an A-List service provider with a track record full of big wins…

Sharing your perspective on social can help establish credibility and authority…

Which can lead to lucrative deals you may not have landed otherwise.

But here’s an important piece of advice:

Pick one social media platform and go all in on it.

Don’t try to be on Twitter, LinkedIn, TikTok, and Instagram all at once.

Each platform has their nuances…

And unless you’ve got 2-4 hours you can dedicate to creating content every day…

The sacrifice isn’t worth it.

So take the time to learn the ins and outs of your platform of choice.

As an added bonus, once you’ve built a following and created some top-performing pieces of content…

You can easily repurpose them on other platforms.

For example, Dickie Bush recently shared these impressive results just from posting his top 50 tweets and threads on LinkedIn.

Moral of the story:

Focus on getting traction one platform at a time.

Then move on to conquer the next one 💪


From The Copywriting Gig

The One Thing All Top Copywriters Have in Common

Pop quiz — what do all A-List copywriters have in common?

A) Natural writing talent

B) Dashing good looks

C) PhD in English Lit

D) A drinking problem

The answer is: none of the above.

The one thing all A-List copywriters have in common is that they READ great copy every day.

Fortunately for you, you’re already subscribed to this newsletter 😉

But here are a few other Gig-approved email lists to help you step up your game:

If you want to stay sharp, you’ve got to be a student of the game.


Quote of the Day

“We are all a great deal luckier that we realize, we usually get what we want – or near enough.”

Roald Dahl