🐦 Elon’s world

Happy Wednesday! Here’s a fun fact: on this day in 1965, the first commercial communications satellite called Early Bird was launched into orbit. Today, SpaceX has 2,110 Starlink satellites in orbit, with a goal to hit 30,000.

Now let’s talk about what’s new…

Freelance Economy News

  • Elon Musk buys 9.2% stake in Twitter. Why build your own social media platform when you can just buy one instead? Maybe that’s what Elon thought before becoming Twitter’s biggest shareholder. Shares shot up on the news and it’s already been announced that he’ll join the board.
  • In-game advertising is leveling up. Anzu, a platform that allows brands to run in-game ads, just raised another $20M in funding from big names such as Sony, HTC, and NBCUniversal. Placements include games on iOS, Android, Xbox, and Roblox.
  • 2 key tech execs quit Truth Social. Josh Adams and Billy Boozer have resigned as the social media app continues to flounder. Perhaps President Trump is hoping Elon will get him reinstated on Twitter instead.

Working With Clients

The One Thing That Can Make or Break Your Freelance Portfolio

Want to increase your chances of getting the gig?

Make sure you’ve got relevant sample pieces in your freelance portfolio.

There are two ways to think about relevance:

1) Task-specific

2) Market-specific 

Task-specific relevance means that if you’re applying for a job to write emails, you should highlight email work you’ve done in the past (instead of sales pages or video scripts).

Market-specific relevance means that if you’re applying for a job to run ads for a health company, you should highlight previous work you’ve done in the health space (instead of another niche like finance or relationships).

And if you want to pull a Mike Tyson and hit the bullseye…

Aim to have both.

Working For Yourself

Is This Seat Taken?

Work-life balance is a constant struggle for freelancers.

That’s why, in addition to having a structured workday where you start and end around the same time…

One of the best ways to create separation between work and personal is to eat lunch away from your desk.

Even if it’s just 15-20 minutes…

Giving yourself a break from the computer screen is good for mind and body.

From The Paid Ads Gig

iOS 14? Never Heard of It

Apple’s iOS 14 update detonated a bomb on browser-based tracking last year.

Paid ads haven’t been the same since.

And even though every SaaS company and their grandma claims to have “solved iOS 14,” the truth is that the ad tracking capabilities we used to have ain’t coming back.

But the good news is…

There’s an old school strategy that can help you combat Apple’s anti-ad agenda:

Building separate funnels for each traffic source.

If you’ve only got traffic from one source (like Facebook, YouTube, organic, etc) coming into a specific funnel, attributing ROI is a cakewalk.

There is a bit more work up front to get this set up…

But as you (or your client’s) company grows, you’ll be glad you did it.

Quote of the Day

“Yesterday’s home runs don’t win today’s games.”

Babe Ruth