Happy Monday! Formula 1 driver Charles Leclerc won the Austrian Grand Prix for Ferrari this weekend, while Thor: Love and Thunder opened to $143M at the domestic box office this weekend, despite mixed reviews from both critics and fans (including this one).
Mentioned in today’s issue: Twitter, Rogers, and Elon Musk. Plus 3 reasons why big companies make better clients, when getting “friend zoned” is a good thing, and the ABCs of silky smooth sales copy.
Estimated reading time: 3 minutes and 46 seconds
Making the Rounds
- Elon Musk attempts to back out of his deal to buy Twitter. He laid out several supposed breaches of the merger agreement in a letter to the S.E.C, with undercounting of bot accounts at the top of the list. Twitter’s board has already stated they intend to sue to enforce the merger agreement. Stay tuned for more…
- Massive Rogers outage cuts Canadian internet traffic by 25%. Telecom provider Rogers experienced a crippling outage on Friday across its internet, wireless, and cable services, leading to a 25% drop in all internet traffic in Canada. Connections were restored 18 hours later, but something tells us it’ll take more than a $5 account credit to satisfy the millions of angry customers who were forced to go without service.
- New CoTweets feature allows Twitter users to co-author tweets. The new feature is similar to branded posts on Facebook and Instagram. It’s currently being tested with a small group of users in the U.S., Canada, and Korea, and could lead to more influencer marketing dollars flowing to Twitter creators if it becomes official. Maybe Elon and Twitter CEO Parag Agrawal will put one out to let us know what’s happening with the acquisition deal.
Working With Clients
3 Reasons Why Big Companies Make Better Clients
If you’re on the hunt for the perfect freelance client, here’s a quick tip to narrow your search:
Bigger companies can afford to spend more on marketing.
You may have an easier time convincing a local business to hire you if you’re brand new…
But big companies always make better clients.
1 – Their products and services have already been validated by the market (people want them)
2 – They usually have lots of existing assets for you to work with (copy, videos, past promotions, etc)
3 – They’re used to spending money on marketing (and freelancers)
Pro tip: put together custom sample pieces for every big client you’re pitching free of charge.
This delivers value up front and will help you immediately stand out.
Working For Yourself
When Getting “Friend Zoned” is a Good Thing
Before someone will hire you to do a job, they have to know (or at least believe) that you can actually do the job.
And if you’re running a freelance business…
This gap of awareness is much easier to bridge if you do it in advance.
By building your network and getting to know other people in your industry.
There’s a reason they say your network is your net worth.
Because the more people know who…
1 – Who you are
2 – What you can do
… the more opportunities you’ll get.
Plain and simple.
And if you’re worried about “the competition” or anyone else who provides the same service as you do..
There is SO much more work out there than there are competent people who can do it.
The amount of people who have both skill and the will to pursue the same goals as you do is so small that it doesn’t even matter.
The closer you get to the top, the smaller the world gets.
Here are a few ways to get started:
– Join free communities focused around a specific niche or skill
– Build relationships with other service providers on social media
– Buy a product from your favorite content creator to start a more intimate conversation
Bottom line is:
Become a connector and you’ll have more opportunities than you know what to do with.
From The Copywriting Gig
Sending Readers Down a Slippery Slide Straight to the Sale
Looking to level up your copywriting chops?
Smooth transitions are what separate crappy copy from A-List material.
That’s why legendary copywriter Joe Sugarman coined the concept of the “slippery slide.” Ideally, your copy should be so easy to read that the reader literally slides down to the end without even trying.
And just like learning your ABCs for the first time…
The best way to master this is by reading your copy out loud.
Then smooth out anything that sounds funny or feels abrupt with transition phrases like:
- In fact
- That’s why
- In other words
- What this means is
Treat everything like a script and you’ll be cranking out polished copy in no time.
Quote of the Day
“Success seems to be largely a matter of hanging on after others have let go.”
— William Feather