Happy Friday! For anyone celebrating Easter this weekend, we wish you lots of turkey, gravy, and mini eggs. Is there a more iconic thruple? We’ll wait.
In the meantime, here’s what’s going on…
Digital Marketing News
- Elon offers to take Twitter private at $54.20 a share. I guess we know now why he declined that board seat. The CEO of Tesla and SpaceX announced a bid yesterday to buy Twitter and take it private. He later said in an interview “I don’t care about the economics at all.”
- Digital ad revenue in the US shot up 35% last year. In a stunning report
everyoneno one saw coming, digital ad revenue surged last year as a result of the pandemic. However, war in Ukraine and a looming recession threaten to derail the industry’s momentum.
- Mobile advertising reverses 3-year downward trend. The industry-wide surge last year also helped put an end to mobile’s losing streak, growing by 37% after 3 straight years of declining revenue. With short-form content like Instagram Reels, YouTube Shorts, and TikToks taking over, there’s likely a lot more where that came from, as bigger companies continue to pour money into paid social.
Working With Clients
When in Doubt, Refer Out
Got a lead you can’t help?
Don’t just send them away…
Refer them to someone else in your network.
Becoming a “connector” helps you build goodwill and social capital with both parties — the lead and the person you refer them to.
Something that often comes back around to you…
Whether it’s a referral fee, a client being referred to you, or something else altogether.
And if you don’t have a network of other service providers you can refer to, it’s time to start building one.
Aim to have at least one person you can refer to for all the services adjacent to yours.
– If you’re a copywriter, get to know someone who runs paid ads
– If you run paid ads, get to know someone who does graphic design or video editing
– If you’re a graphic designer, get to know someone who builds funnels
A bigger network always means more opportunities.
Working For Yourself
Why Robots Don’t Have Work-Life Balance Problems
One of the hardest parts about working remotely is maintaining a healthy work-life balance. Unlike our robotic brothers and sisters, we don’t come with an off switch. So, what’s the solution?
Creating a “shut down” ritual.
Whether it’s turning off your computer, closing the office door, putting Slack on snooze, or going for a walk — developing a routine that signals the end of the day can do wonders for your mental health.
For example, author and digital minimalism advocate Cal Newport actually says the phrase “schedule shut down, complete” out loud at the end of his workday.
We’re not quite ready to go that far…
Instead, we prefer checking in to see how much our crypto portfolio is down 🙃📉
From The Paid Ads Gig
Don’t Leave This Off Your Pre-Launch Checklist
Mobile devices make up about 50% of all internet traffic.
And when it comes to running ads on paid social, that number is closer to 80%+.
That’s why it’s so important to preview ads and landers on mobile before you launch.
Because what looks great on desktop can become a nightmare on mobile.
- Font sizes & spacing
- Image/video sizes
- Button sizes
- Load time
Most page builders give you the ability to set up different displays for desktop and mobile.
So take advantage of it.
In fact, you should probably build your page for mobile first, then adjust it for desktop.
Quote of the Day
“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.”
— Sara Blakely