💸 Digital ad taxes

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Mentioned in today’s issue: Digital ad taxes, “quiet quitting,” and TikTok. Plus a strategic request to make after scoring a big win, the downside of DIY, and how to diagnose ads that aren’t converting.

Read time: 2 minutes and 46 seconds

Making the Rounds

New digital ad tax policies in New Mexico may create headaches for agencies and publishers. The proposed changes mark another step towards states developing their own policies on taxation of digital advertising and making life much more complicated for both advertisers and publishers.

“Quiet quitting” goes viral on TikTok. Forget quitting your job. Now it’s much cooler to stay on the payroll but stop going above and beyond or putting in extra effort instead.
TikTok launches new Shopping Ads. The new suite of ad features lets brands highlight products in their in-feed videos to drive more product discovery and sales.

Working With Clients

Can You Do Me a Favor?

Scoring your first big win for a new client is a great feeling.

It also creates the perfect opportunity for you to make a strategic request:

Ask them for a 2-minute video testimonial.

Clients will (almost) never volunteer these on their own…

And you never want to wait too long to ask for one.

So make sure to put in the request while you’re both riding high on the heels of a job well done.

Plus, this way, you can transcribe it to text and have their testimonial in both written and video form.

Working For Yourself

The Downside to DIY

The best thing about freelancing is that you can teach yourself the basics of almost any skill for free online.

Unfortunately, that’s also the worst part about freelancing.

Why?

Because you’ll often pick up a lot of bad habits along the way.

Things you’ll need to unlearn in order to progress and eventually master your craft.

That’s why finding a mentor is so important.

It may not make sense to look for one at the very beginning of your journey…

But once you’ve got a few paying clients and steady work coming in…

You should be looking for someone to learn from.

There’s a reason Tony Robbins says “the fastest way to achieve success is to model it”…

Because finding someone who can show you the way will shortcut your learning curve.

From The Paid Ads Gig

How to Diagnose Ads That Aren’t Converting

Ads not performing?

First things first: check to make sure the link isn’t broken 😂

But assuming that’s not the problem…

The next step is to analyze the leading metrics so you can figure out where the dropoff is happening.

This includes:

CTR/CPC
Page speed
Landing page conversion rate

A sub-1% CTR + high CPC could mean a market-message mismatch or a weak creative.

Slow page speed could mean visitors are exiting before the page loads.

And if your landing page is converting at 20% or less, that’s a sign you may need to do some conversion rate optimization (CRO) before the campaign hits your KPIs.

Looking for a new high-income skill to add to your freelance toolkit? Then it’s time to learn paid ads. And when it comes to paid traffic training, AdSkills is the gold standard. That’s why 9-figure companies like ClickFunnels, DigitalMarketer, and VShred rely on AdSkills courses to train their media buyers.

Inside their platform, you’ll learn how to write killer ads, craft campaigns that convert, and scale ad accounts to the moon on Facebook, TikTok, YouTube, and more. They even have a Matchmaker program to help graduates line up interviews and land gigs with top tier clients. So if you’re looking to diversify your freelance income, click here to try a free AdSkills class today.