Happy Wednesday! Welcome back to The Gig. We’ve got your daily dose of freelance news, tips, and GIFs piping hot and ready to serve.
Mentioned in today’s newsletter: Twitter, YouTube Shorts, and Apple. Plus one thing experienced freelancers aren’t afraid to admit, how to activate maximum productivity mode, and an uncomfortable truth about writing for the masses.
Read time: 3 minutes and 45 seconds
Together with AdSkills
The Truth About Scaling to 7-Figures and Beyond in 2022
“Free” traffic is a myth. If you want to get more eyeballs on your offers, you’ve got two choices: you can pay with time or you can pay with money.
But so-called “free” or organic traffic isn’t predictable or reliable. You can’t turn it up or down at will. Plus time is the only non-renewable resource you have as a freelancer or entrepreneur.
Enter AdSkills: the gold standard in paid traffic training. Paid traffic gives you a consistent, predictable, and reliable way to turn $1 into $2 or more.
From there, turning up the traffic and sales can be as simple as turning on a faucet. That’s why paid traffic is the fastest way to create leverage in your business and scale your impact and income.
As an AdSkills member, not only will you learn how to launch & scale paid ad campaigns, but you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers.
So if you want to learn how to write killer ads, craft campaigns that convert, and scale offers to the moon on Facebook, TikTok, or YouTube, click here to try a free AdSkills class today.
Making the Rounds
- Twitter claims user growth hit all-time high in Elon’s first week of ownership. Maybe it’s not all bad news in the Age of Elon? According to an internal document viewed by The Verge, the company’s daily user growth jumped more than 20% to hit an all-time high during Elon’s first week as owner and CEO.
- YouTube Shorts coming to a TV near you. The short-form video arms race continues to heat up, as YouTube announced Shorts can now be viewed on your TV. Your move, TikTok.
- Ex-Apple employee pleads guilty after defrauding the company of $17 million. Over 10 years, Dhirendra Prasad orchestrated a variety of schemes to bilk the iPhone maker out of $17 million dollars, and now faces 20 years in jail. Moral of the story: don’t forget to double-check those expense reports.
Working With Clients
One Thing Experienced Freelancers Aren’t Afraid to Admit
If a client asks a question, you should always have the answer… right?
In fact, trying to weigh in on something when you’re out of depth is the fastest way to make yourself look silly.
So, what’s the answer?
Don’t be afraid to say “I don’t know.”
Being open about what you don’t know shows honesty and will give you credibility.
And as you become more established in your area of expertise, you should feel less of a need to know everything about everything.
High-level experts have encyclopedic knowledge about very specific topics.
So don’t feel pressured to always have the answer.
On the flipside, if you’re less established, this creates an opportunity for you to find the answer and demonstrate your resourcefulness to the client.
A win-win for both of you 💪
Working For Yourself
Maximum Productivity Mode: Activated
When the kitchen, the couch, and the TV are all just a few steps away…
Or the hustle and bustle of the coffee shop rises up to the level of a dull roar…
It can be tough to focus on work sometimes.
That’s why listening to non-lyrical music can help you put the blinders on, drown out distractions, and get sh*t done.
Some of our favorites include:
- Binaural beats
- Atmospheric sounds
Experiment with each and see what works best for you.
From The Copywriting Gig
An Uncomfortable Truth About Writing For the Masses
Writing copy isn’t like writing essays in college. You don’t get bonus points for using big words.
In fact, it’s the opposite — the more five dollar words you use, the fewer sales you’ll make.
It’s not because everyone reading your copy is dumb.
It’s because simple words get read faster.
And the easier it is for people to grasp what you’re trying to say, the more people you’ll get to take action.
So aim for short, punchy words with 2-3 syllables. And try to avoid anything with 6 or more whenever possible.
(unless it really makes your headline pop 😉
Also, ask yourself “do most people actually know this word and what it means?” before you use it.
Run your copy through a tool like Hemingway to see how you’re doing.
If you can spit out sales copy at a 5th-grade reading level…
You’ll be one step closer to writing winning pieces that make your client’s cash register ring off the hook.
Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:
- Short Pitch Letter for New Business
- Copywriter for B2C emails
- Facebook Ads Marketer for Vintage Clothing eCom
- Expert Facebook Media Buyer
- Brochure Design / Graphic Designer
- Graphic Designer – Quick Turn Around
Other Reads You’ll Enjoy
On the hunt for more high-value content in your inbox? Check out some of our top picks below:
- International Intrigue: The most important geopolitical news and analysis in less than 5 minutes a day.
- TheFutureParty: Read the stories driving the future, delivered in a quick and witty package to 100,000+ creative professionals every day.
- Web3 Daily: Web3 and crypto news, translated into plain English.
Quote of the Day
“Without reflection, we go blindly on our way, creating more unintended consequences, and failing to achieve anything useful.”
— Margaret J. Wheatley
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