⚠️ Crisis averted

Happy Friday! Here’s a fun fact to finish out the week: when volcanoes like Hawaii’s Mauna Loa erupt and molten lava is shot high up into the sky, lava drops often solidify into volcanic glass, which can then rain down on the surrounding area. 

This volcanic glass is named after Pele, the Hawaiian goddess of volcanoes, and usually takes one of two shapes: Pele’s hair (long, thin strands) and Pele’s tears (droplets).

Mentioned in today’s edition: Twitter, Apple, and BeReal. Plus the easiest way to make yourself look like an amateur when working with clients, the next best thing to an ‘off’ switch, and a 3-part framework from the godfather of persuasion.

Read time: 3 minute and 21 seconds

Making the Rounds

  • Elon says he and Apple CEO Tim Cook had “good conversation” after visit to Apple HQ. One Twitter crisis has seemingly been averted: CEO Elon Musk posted a video from Apple’s Cupertino HQ and indicated that he and Cook “resolved the misunderstanding” about Twitter being removed from the App Store. 
  • BeReal wins app of the year in Apple’s 2022 app awards. The filter-free photo app won app of the year in the iPhone category.
  • Twitter engineers working on design or software asked to move to Elon’s floor.  Musk has apparently set up shop on the 10th floor, and sent out an email on Tuesday asking anyone writing software or doing design to relocate for “dense and intense” work.

Working With Clients

The Easiest Way to Make Yourself Look Like an Amateur

One of the most efficient ways to communicate with clients is by recording screencast videos with tools like Loom or SnagIt.

Client work typically involves a lot of troubleshooting, walkthroughs, and back and forths…

So being able to send screencast videos makes collaborating a helluva lot easier…

And cuts down on the need for calls or meetings.

Asynchronous communication FTW 🙌

However, something important to keep in mind is how you sound.

Invest in a decent pair of headphones (or better yet, a proper USB microphone) to make sure you sound good in videos and on calls with clients.

You never know when your client may forward your video onto their friend, colleague, or boss to get their input…

And there’s nothing worse than having to watch or listen to someone go on and oooon with a crappy mic.

So don’t be that person 😉

Working For Yourself

You Don’t Have an ‘Off’ Switch, But Here’s the Next Best Thing

One of the hardest parts about working remotely is maintaining a healthy work-life balance. 

Because we don’t come with an off switch. 

So, what’s the solution? 

Creating a “shut down” ritual. 

Whether it’s turning off your computer, closing the office door (if you have one), putting Slack on snooze, or going for a walk — developing a routine that signals the end of the day can do wonders for your mental health. 

For example, author and digital minimalism advocate Cal Newport actually says the phrase “schedule shut down, complete” out loud at the end of his workday.

We’re not quite ready to go that far…

Instead, we prefer checking in to see how much our crypto portfolio is down 🙃📉

From The Copywriting Gig

A Simple 3-Part Framework From the Godfather of Persuasion

The godfather of persuasion wasn’t David Ogilvy, Claude Hopkins, or Eugene Schwartz.

It was Aristotle.

Here’s how to apply his 3 modes of persuasion to get more leads, customers, and sales:

MODE #1: Ethos

This means proving you’re a credible, trustworthy, & unbiased source of information.

Examples:

– credentials
– track record
– certifications
– endorsements
– media features

Establishing ethos lays the groundwork for a marketing message that people can trust.

MODE #2: Pathos

Evoking emotions like fear, greed, shame, envy, and hope is essential if you want people to take action.

Examples:

– claims
– stories
– promises
– deeper emotions
– unspoken desires

As the saying goes…

People buy on emotion, then justify with:

MODE #3: Logos

We want to think of ourselves as rational decision-makers.

That’s why having a strong logical argument is also important.

Examples:

– stats
– testimonials
– case studies
– functional benefits

Make the thing you’re selling the obvious *logical* decision.

And ultimately, your goal with any piece of sales copy should be to check all three boxes.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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Quote of the Day


“Never surrender to the momentum of mediocrity.”

— Marlon Brando

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