👔 Collar swapping

Happy Friday! The weekend is right around the corner. The next Formula One race takes place in Italy on Sunday. With Ferrari leading both the Driver’s and Constructor’s Championship after three races, we’re guessing the fans are gonna be at 12/10 on the hype meter. Essere Ferrari! 🏎️

In other news, here’s the latest…

Digital Marketing News

  • 10% of Americans are collar swapping. According to a recent survey, the pandemic has led to a surge in “new collar” workers — blue collar workers trading in their hammers and hardhats for briefcases and button-up shirts. These “new collar” jobs typically involve tech and offer better pay and growth opportunities.
  • Elon secures funding to buy Twitter. A new S.E.C filing reveals he’s getting $25.5 billion from Morgan Stanley and putting up another $21 billion of his own money. Rumors of a tender offer continue to fly.

  • Instagram announces algorithm tweak to favor original content. The update will deprioritize re-posted content that’s already on the app (like Reels) as well as accounts that just aggregate existing content. 

Working With Clients

The One Thing Dream Clients Are Allergic To

“That’s too expensive.”

Three words most new freelancers are terrified to hear when pitching clients.

But here’s the thing…

You’re far more likely to underprice yourself vs overprice, especially if you’re less established…

And if your rate’s too low, then you’ll scare away great clients.

So, what’s the answer?

Make friends.

Get to know other service providers and find out what they charge — even if it’s just a rough ballpark.

Because the better you can understand the lay of the land… 

The easier it will be to price yourself competitively and land top-tier clients.

Working For Yourself

Get Me Outta Here

One of the biggest benefits of working remotely is being able to shift your schedule to suit your lifestyle.

Whether that’s running errands in the middle of the day…

Hitting the gym at the precise moment that all the squat racks are free…

Or just taking a much-needed break from staring at the screen.

But as you may know…

Stepping away from the computer instantly increases the chance you’ll be needed for something by approximately 92.47%*.

Especially if all’s been quiet.

So, here’s how to make sure you’re ready for anything:

Download all work apps on your phone so you can be available even when you’re away from the computer.

  • Zoom
  • Slack
  • Telegram
  • WhatsApp
  • Messenger
  • Google Drive
  • Ads Manager

Get everything you could possibly need to communicate or collaborate.

This way, you can step outside with peace of mind.

*based on anecdotal evidence

From The Copywriting Gig

Activate These 4 Buying Triggers to Make More Sales

Want to learn a simple trick to sell more stuff?

When it comes to buying decisions, human psychology isn’t as complicated as you think.

If you can position your offer as…

  • New
  • Fast
  • Cheap
  • Easy

… then you’ll have no trouble making the cash register ring off the hook.

It doesn’t matter whether you’re selling lawn mowers or light bulbs…

Because we’re hardwired to want things that check all four boxes.

Quote of the Day

“Challenges are gifts that force us to search for a new center of gravity. Don’t fight them. Just find a new way to stand.”

Oprah Winfrey