⚖️ Celebrity trial goes viral

Happy Thursday!

Here’s what’s happening…


Making the Rounds

  • 65% of consumers are “click and collect” shopping. A new study reveals pandemic-era changes in consumer behavior are here to stay. The popularity of this hybrid model caught our eye — where you purchase online, but pick up in store —  it’s projected to drive $15.59 billion in sales in 2022.
     
  • Depp-Heard trial drives more engagement on social media than Elon’s Twitter takeover. This chart shows how the celebrity defamation trial is dominating social media. A reminder that paying attention to pop culture is part of your job description if you work in marketing.
  • Spotify testing NFT collections. The streaming platform is experimenting with letting artists display their NFT collections on their profiles. Apparently they don’t intend to take a cut of any NFT sales that happen through the platform either. 

Working With Clients

“Raise Your Rates” They Said… “It’ll Be Easy” They Said…

“Raise your rates.”

Sounds easy enough in theory…

But in practice, it’s a little trickier than it looks.

You might be wondering:

  • When’s the best time to raise my rates?
  • How much should I raise your rates?
  • Do I raise rates for everyone – or just new clients?
  • How do I justify it (aside from just wanting to get paid more)?

These are only a few of the questions freelancers are forced to figure out if they want to successfully raise their rates.

So, here’s our advice…

(+) Raise your rates as demand for your services increases (or once your client roster is full)

(+) Aim to increase prices by 10-20%

(+) Start by raising your rates just for new clients – but make sure to let existing clients know they’re being grandfathered in at their current rate

(+) If raising rates on existing clients, explain that your new rate structure will allow you to spend more time and energy on their account – but also be prepared for them to leave

As a freelancer, you’re more likely to undercharge than overcharge…

But that doesn’t mean you should arbitrarily increase your rates by 5X either.

Focus on the value and ROI you’re delivering for your clients.

Use that as a barometer to gauge what you should be charging.


Working For Yourself

What to Do if You Picked the Wrong Side Hustle

Freelancing is one of the easiest side hustles to get started with.

There’s no overhead and you can spend as little or as much time on it as you want.

But once your freelance biz becomes your main hustle…

You may want to find a new side hustle to work on in your spare time.

We like to think of it this way:

Side hustles are stomping grounds for accelerating your skills.

Having skin in the game totally transforms the way you approach a project.

And if your end goal is to build something of your own…

It’s never too early to get started.

But there are a dizzying number of options when it comes to picking a side hustle.

If you’re on the hunt for one that meets your criteria for both lifestyle and income goals…

Check out this article from Shopify:

24 Best Side Hustle Ideas to Make an Extra $1,000+ a Month


Tools We Love

Achievement Unlocked: Ludicrous Speed

Page speed is a hidden conversion killer.

According to Hubspot, conversion rates drop by an average of 4.42% for every added second of load time 😬

So if you’re running traffic online in 2022…

There’s no excuse for having a page that doesn’t load in two seconds or less.

Enter PageSpeed Insights.

Developed by Google, it analyzes your website’s page speed and identifies opportunities to optimize it by:

  • Compressing images
  • Reducing unnecessary JavaScript & CSS
  • Avoiding redirects
  • And more

If you want to achieve Ludicrous Speed so you can maximize sales, conversions, and profits, try PageSpeed Insights for free today.


Quote of the Day

“You can’t calm the storm, so stop trying. What you can do is calm yourself. The storm will pass.”

Timber Hawkeye