♾️ Visiting the metaverse IRL

Happy Tuesday! Enjoying the newsletter? If you know anyone else who might like to start their day with The Gig, use your share link at the bottom of today’s email to refer them and unlock cool rewards.

Visit your referral hub to see what’s up for grabs.

Now here’s what’s happening…


Making the Rounds

  • Meta opens their first IRL store. Similar to competitors Apple and Microsoft, Meta now has their own store. The inaugural Meta Store threw open its doors in Burlingame, California yesterday, where shoppers can test-drive Meta’s VR and AR hardware.

  • Elon plans to 5X Twitter’s revenue by 2028. According to a pitch deck presented to investors, he’s projecting $26.4 billion in revenue by 2028, which would be a 500%+ increase from last year’s $5 billion.

  • Shopify acquires Deliverr for $2.1 billion to improve shipping and delivery times. Despite a falling stock price and slumping ecommerce sales across the industry, Shopify is pushing ahead to develop end-to-end logistics by acquiring the fulfillment company.

Working With Clients

How to Pass the “Real Person” Test

Video calls are an essential part of running a remote freelance biz.

But even though we love a good 60-minute Zoom as much as the next person…

It can be tempting to go “camera off” sometimes.

Whether you’re talking to a new prospect…

Or if you just had one too many tequila shots on Taco Tuesday the night before.

The benefits of being on camera can’t be overstated, though.

Being on camera helps develop a strong personal connection with colleagues and clients.

Relationships are what your business is built on.

So don’t be that guy or girl who’s making it weird by having your camera off while the other person’s camera is on.

“Camera on” is a mindset.

When talking to prospects, it proves you’re a real person and not some deepfaked AI-bot from the Philippines.

And when talking to existing clients or colleagues, it adds valuable context to deepen the back-and-forth.

Now, on a related note…


Working For Yourself

Look the Part, Be the Part

One of the best parts about working remotely is the dress code.

As in, there is none.

But as nice as it is to spend the day working in sweatpants and a hoodie…

Here’s the thing…

When you’re on video calls, it’s important to “look the part.”

If you want to be taken seriously as a service provider…

Meaning you want to be seen by your clients as someone who knows how to get results…

(and is paid handsomely for it)

Then you need to come correct.

That doesn’t have to mean business formal attire, but it should mean a clean and wrinkle-free outfit.

Studies have shown that what you wear can and does affect how you feel…

So leverage the science of fashion to show up the way you want to inside your business.


Tools We Love

Turning Subscribers into Bounty Hunters

If you’re an email marketer or list owner, there’s an unpleasant reality you’ve got to face:

Unsubscribes.

In other words, every email you send shrinks your list…

And the more often you mail, the faster it happens.

Unless you’ve got a referral program that makes subscribers excited to share your emails.

That’s where SparkLoop comes in.

SparkLoop is specifically designed to help newsletter operators get more high-quality email subscribers on autopilot with a referral program.

It’s the ultimate combination of organic and paid acquisition.

With SparkLoop, you can flip the script so that every email you send actually GROWS your list.

Whether you opt for physical rewards, digital rewards, or a mix of each…

Turning subscribers into bounty hunters is one of the main reasons why companies like The Hustle and Morning Brew were able to grow so fast (and eventually get acquired).

If you’re a newsletter operator, try SparkLoop for free today.


Quote of the Day

“Hard work is a prison sentence only if it does not have meaning. Once it does, it becomes the kind of thing that makes you grab your wife around the waist and dance a jig.”

Malcolm Gladwell


👻 Ghosting the metaverse

Happy Tuesday! Today marks 90 years since President Herbert Hoover suggested a 5-day work week for the first time. We’re pretty sure he didn’t factor in how many Zoom calls you can fit into 40 hours when he made the suggestion… but we’ll let it slide.

Now let’s get you caught up on the latest…


Digital Marketing News

  • Will the metaverse be a ghost town? Maybe. According to a new survey, Gen Z is pretty skeptical. 50% of teens surveyed said they were “unsure, or had zero intention” of buying a device to access the metaverse. But considering virtual concerts by artists like Travis Scott and Lil Nax X have drawn millions of viewers on platforms like Roblox and Fortnite, we’re not ready to declare the metaverse DOA just yet.
  • Brands shift focus to zero-party data. Forget first-party data — brands are now going after zero-party data to personalize their marketing. But what the heck is it? Zero-party data is information you share voluntarily, such as what types of products or services you’re interested in, typically via survey. As the aftershock of iOS 14 continues to ripple out, zero-party data may come to be worth its weight in gold.

  • WhatsApp aims to take on Telegram with new Communities feature. Don’t confuse them with Facebook Groups though: the new WhatsApp feature will focus on private, non-searchable communities where members can see each other’s phone numbers. 

Working With Clients

What to Say When That One Annoying Client Won’t Stop Sending You Voice Notes


Freelance power dynamics typically favor the client.

But it’s important to remember that no client is worth nonstop Slack messages, neverending voice notes, or needlessly urgent “pivots” that have to be executed right after the last one.

Healthy working relationships are built on boundaries and expectations.

So…

Don’t be afraid to fire clients who can’t respect your boundaries.

If a client’s expectations are not aligned with yours (aka they expect you to be available to turn something around on a Friday night at 9:30 PM when you’re already two margaritas deep), the chances of them being unhappy when the job is done are pretty dang high. 

And that poses a serious risk to your reputation, which you’ve got to protect at all costs.


Working For Yourself

When You Treat Your Mind Like a Filing Cabinet, This is What Happens

Staying productive can be a battle when you’re working from home.

But instead of looking for some fancy productivity system to keep you on task, here’s an old school solution to try:

Write all your to-dos down on paper.

Because if you’ve 479 mental tabs open at the same time, well, that’s gonna suck up all your juice and make it difficult to get things done.

But when you write everything down, you can free up your mind’s computing power to do more important things — like finding the perfect the GIF to get your point across 😂😈


Tools We Love

Let the Hate Leads Flow Through You

You don’t need a sales funnel to land your first few clients.

But when it comes to scaling up your offer, starting a side hustle, or sketching out a new strategy for a client…

Having a dedicated funnel builder is a godsend.

That’s where ClickFunnels comes in.

It’s armed with:

  • A simple drag-and-drop builder
  • 100s of templates to choose from
  • Seamless split-testing
  • One-click upsells
  • Solid reporting

Setting up your first funnel is fast and easy.

So if you’re ready for the leads to start flowing…

Start your free 14-day ClickFunnels trial today.


Quote of the Day

“The best way to predict the future is to create it.”

Peter Drucker