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Now here’s what’s happening…
Making the Rounds
- Meta opens their first IRL store. Similar to competitors Apple and Microsoft, Meta now has their own store. The inaugural Meta Store threw open its doors in Burlingame, California yesterday, where shoppers can test-drive Meta’s VR and AR hardware.
- Elon plans to 5X Twitter’s revenue by 2028. According to a pitch deck presented to investors, he’s projecting $26.4 billion in revenue by 2028, which would be a 500%+ increase from last year’s $5 billion.
- Shopify acquires Deliverr for $2.1 billion to improve shipping and delivery times. Despite a falling stock price and slumping ecommerce sales across the industry, Shopify is pushing ahead to develop end-to-end logistics by acquiring the fulfillment company.
Working With Clients
How to Pass the “Real Person” Test
Video calls are an essential part of running a remote freelance biz.
But even though we love a good 60-minute Zoom as much as the next person…
It can be tempting to go “camera off” sometimes.
Whether you’re talking to a new prospect…
Or if you just had one too many tequila shots on Taco Tuesday the night before.
The benefits of being on camera can’t be overstated, though.
Being on camera helps develop a strong personal connection with colleagues and clients.
Relationships are what your business is built on.
So don’t be that guy or girl who’s making it weird by having your camera off while the other person’s camera is on.
“Camera on” is a mindset.
When talking to prospects, it proves you’re a real person and not some deepfaked AI-bot from the Philippines.
And when talking to existing clients or colleagues, it adds valuable context to deepen the back-and-forth.
Now, on a related note…
Working For Yourself
Look the Part, Be the Part
One of the best parts about working remotely is the dress code.
As in, there is none.
But as nice as it is to spend the day working in sweatpants and a hoodie…
Here’s the thing…
When you’re on video calls, it’s important to “look the part.”
If you want to be taken seriously as a service provider…
Meaning you want to be seen by your clients as someone who knows how to get results…
(and is paid handsomely for it)
Then you need to come correct.
That doesn’t have to mean business formal attire, but it should mean a clean and wrinkle-free outfit.
Studies have shown that what you wear can and does affect how you feel…
So leverage the science of fashion to show up the way you want to inside your business.
Tools We Love
Turning Subscribers into Bounty Hunters
If you’re an email marketer or list owner, there’s an unpleasant reality you’ve got to face:
In other words, every email you send shrinks your list…
And the more often you mail, the faster it happens.
Unless you’ve got a referral program that makes subscribers excited to share your emails.
That’s where SparkLoop comes in.
SparkLoop is specifically designed to help newsletter operators get more high-quality email subscribers on autopilot with a referral program.
It’s the ultimate combination of organic and paid acquisition.
With SparkLoop, you can flip the script so that every email you send actually GROWS your list.
Whether you opt for physical rewards, digital rewards, or a mix of each…
Turning subscribers into bounty hunters is one of the main reasons why companies like The Hustle and Morning Brew were able to grow so fast (and eventually get acquired).
If you’re a newsletter operator, try SparkLoop for free today.
Quote of the Day
“Hard work is a prison sentence only if it does not have meaning. Once it does, it becomes the kind of thing that makes you grab your wife around the waist and dance a jig.”
— Malcolm Gladwell