🤝 50/50 rev share deal for creators

Happy Friday! Over 300,000+ race fans are expected to descend on Miami for its first ever Formula 1 race this weekend. And with Sunday’s forecast at 91 degrees, it’s gonna be a hot one. Here’s a fun fact: drivers can lose as much as 10-12 pounds over the course of a hot race like this one.

If you’re looking to catch any of the action, practice begins today. Qualifying takes place tomorrow, and then the race starts on Sunday at 3:30 PM EST.

Here’s the latest… 


Making the Rounds

  • TikTok offers 50/50 rev share deal to creators. The platform announced a new ad placement called TikTok Pulse, which allows brands to run their ads next to videos that rank in the top 4%. Creators will need at least 100k followers to qualify, but they’ll get a 50/50 split of the ad revenue.

  • Will commercial users be forced to pay for Twitter? Elon Musk hinted recently that there may be a “slight cost for commercial/government users” to use Twitter once his takeover deal closes.

  • Advertisers say TikTok ads > Facebook ads. Traffic to TikTok’s ads manager shot up almost 200% in Q1 compared to 2021, according to Similarweb. Facebook saw a 22% increase, while Twitter only got a meager 3% bump. Consumers are the ones leading the way, though: TikTok Android users reportedly spent an average of 1h22min per day on the platform in March 🤯

Working With Clients

How to: Fire an Annoying Client

So you’ve got an annoying client.

They’re blowing you up with emails, Slack DMs, and voice notes left and right…

Every single request is urgent…

And no matter how hard you try, nothing you do seems to be good enough for them.

In other words, it’s time to let them go.

But how, exactly? What’s the best way to fire an annoying client?

Well, for starters, it’s never easy…

Even if you’re already past the point of wishing a pox upon their house.

Send them an email or DM that hits these key points:

– I’m not the right person to help you achieve XYZ
– I hope you’ve gotten some good value from our time together
– Happy to get on a call to discuss if need be
– Still believe in your mission/product
– Will be rooting for you to succeed

The reason to send them a message instead of getting on a call right away is to give them a chance to digest it…

And (hopefully) eliminate the need for a call.

But this way, even if they insist on one, you’ve already got the hard part out of the way.

And if you have a 30-day cancellation policy in your contract, you can always offer to let them out of it if you’re really eager to end the relationship.


Working For Yourself

Don’t Shoot the Messenger

Part of being a marketer or entrepreneur is a steady stream of “aha” moments where you go…

Why didn’t I start doing this sooner?!?”

Such as…

  • Retargeting non-buyers
  • Adding a phone number to your opt in
  • Creating a referral program for your newsletter
  • Etc

Another one is upgrading the size of your laptop screen or computer monitor.

Now, if you’re traveling, that’s one thing.

But if you’re spending 40 hours a week working on an 11 or 13-inch screen…

You’re not doing yourself any favors.

In fact, you’re making things much harder on your eyes than they need to be.

Squinting causes your eyes to tire quickly…

And craning your neck to look down or get closer to the screen can lead to stiffness and soreness…

Both of which can lead to tension headaches.

So, our recommendation?

Grab yourself two curved 24-inch monitors  (setup permitting, of course).

Bonus points if you get monitor arms so they actually sit at eye level.

You (and your eyes) will thank us later.

And if you’d like to learn more about just how much the vision system affects our mind and body, listen to this eye-opening podcast with neurobiologist Dr. Andrew Huberman.

(sorry, couldn’t resist 😉


From The Copywriting Gig

How to Write a High-Converting FAQ

The frequently asked questions (FAQ) section is like the red-headed stepchild of any landing page or sales letter.

Most copywriters get lazy here because:

A) They write it last
B) They’re tired of repeating themselves
C) They assume anyone who’s gonna buy doesn’t need it

But the truth is, the FAQ gives you a perfect opportunity to overcome objections.

Especially since most readers will skim to the bottom first, then return to the beginning and read the page from top to bottom.

So here are some conversion-boosting answers to include in your FAQ:

– “Why should I choose over something else?”
– “How do I use ?”
– “Which order option is right for me?”
– “Is safe?”
– “How soon can I expect results with ?”
– “How soon can I expect to arrive?”
– “Why should I trust you when I’ve been burned by others in the past?”

Make sure to finish off every answer with a strong call to action


Quote of the Day

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”

Thomas Edison


✈️ Project Sunrise is go for takeoff

Happy Tuesday! Today is National Paranormal Day. As the viewing habits of moviegoers continue to change, horror movies are one of the few genres (aside from superhero flicks) that can still draw a crowd to the theater. And the studios love them.

Why?

Because they’re often very profitable. Take A Quiet Place Part II for example: it grossed $297.4 million worldwide last year on a production budget of just $61 million. Not too shabby.

Will you be celebrating ghosts and UFOs today? If so, reply and let us know.

Now let’s get you caught up on the latest…


Making the Rounds

  • NYC employers forced to disclose salaries in job postings. As of November 1, employers in New York City will have to include minimum and maximum salaries in their job postings. The move is an attempt to reduce gender and racial pay gaps. The new law was set to go into effect this month, but after pushback from businesses, the start date was delayed.

  • Google plans to donate free Career Certificates to all U.S. workers. On Monday, the company said it will offer up to 500 Google Career Certificate scholarships to all U.S. businesses. The offer’s only valid for domestic workers, but applies to all certificates available on Coursera, including their Digital Marketing & E-commerce Professional Certificate.

  • Project Sunrise aims for 20-hour direct flights from Sydney to London and NYC. Time to dust off those compression socks: Qantas Airways has announced it’s buying 12 Airbus A350s, which can fly direct from Australia to any city in the world. With air travel rebounding and geopolitical tensions on the rise, the airline is betting passengers will pay a premium to avoid layovers. The first A350s will touch down in 2025.

Working With Clients

Only You Can Decide

The global freelance market is projected to hit $455 billion by 2023.

And over 70% of U.S small businesses report hiring freelancers in the past year…

Which means:

Job opportunities are exploding.

But here’s an important factor you may not have considered:

Do prospective clients align with YOUR values?

For example, work in the direct response marketing world can be a double-edged sword…

As an industry, it offers one of the fastest paths to six figures and beyond.

But it’s also got some of the shadiest practices:

  • Fake countdown timers
  • Falsified testimonials
  • Photoshopped before and after pictures
  • Etc

We’re not here to judge…

Instead, we simply want to point out that it’s up to you to decide what you’re comfortable with.

So make sure you know where you stand before you find yourself in a situation where you’re forced to compromise on your ethics or values to get the job done.


Working For Yourself

Struggling to Set Goals? Forget 5-Year Plans and Do This Instead

You’ve gotta know what you’re aiming at before you can hit the target.

But the problem is…

Humans are notoriously bad at long-term planning.

Why?

Well, for one, we’re terrible at making long-range mathematical predictions (see also: climate change).

But secondly, individual variables can change fast…

Especially in business. 

Making it virtually impossible to set long-term goals.

So what’s the answer?

Forget 5-year plans and focus on quarterly goals instead.

90 days offers the perfect balance between short-term and long-term..

It’s short enough to narrow your focus and long enough to make major progress towards a goal.

That’s why many experts like Gino Wickman, author of Traction and creator of the Entrepreneurial Operating System, believe in quarterly goal-setting.

So if you haven’t set goals for Q2 yet (which ends June 30)… 

Carve out some time this week to set your intent and decide what you want to achieve this quarter 💪


Tools We Love

Finally, An Email Service Provider Who Gets Us

As the publishers of a daily newsletter, email marketing is the foundation of our business.

And throughout our freelancing careers, we’ve had the opportunity to work with many of the biggest email service providers out there.

But the problem is…

Most of them have so many fancy bells and whistles that you need a PhD in computer science just to figure out how to make them do what you want.

That’s why we’re proud users of ConvertKit.

It’s simple, intuitive, and incredibly easy to use.

Their Sequences and Automations features keep your account neat and tidy. And if you’ve ever been into a big Infusionsoft, ActiveCampaign, or Hubspot account, you’ll know this is rare.

No more Frankenstein workflows that span 27 segments and cover the entire lifespan of your subscribers.

If you’re looking to grow your audience with email marketing…

Try ConvertKit for free today.


Quote of the Day

“If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.”

Steve Jobs


🔎 LinkedIn loses (again)

Happy Wednesday! Today is 4/20. Cannabis is currently legal for adult use in 19 states. The U.S. House of Representatives voted to make the devil’s lettuce legal at the federal level earlier this month, but the Senate has yet to take up the bill.

So depending on where you live, you may still need to be discreet as you celebrate Elon Musk’s favorite holiday.

Now, here’s what’s going on…


Digital Marketing News

  • Scrape all the LinkedIn profiles you want. For the second time in three years, LinkedIn has lost in court. The platform’s case against analytics firm hiQ Labs argued scraping public profiles violates the Computer Fraud and Abuse Act. Good news for anyone using cold outreach to land clients.
  • Florida judge strikes down mask mandate for travelers. Digital nomads rejoice: masks are now optional on planes, trains, and automobiles in the US.

  • Plan B for hostile Twitter takeover. Elon is reportedly winning over other investors in his attempt to buy the social media platform as the SEC investigates his business activities. One thing’s for sure: there’s never a dull moment in the life of Tesla’s Technoking.

Working With Clients

3 Magic Words to Make Clients Trust You

If a client asks a question, you should always have the answer… right?

Wrong.

In fact, trying to weigh in on something when you’re out of depth is the fastest way to make yourself look silly.

So, what’s the answer?

Don’t be afraid to say “I don’t know.”

Being open about what you don’t know shows honesty and will give you credibility.

This is known as the “damaging admission” in copywriting…

And it’s often used on purpose to build trust and reduce skepticism.

Plus it creates an opportunity for you to find the answer and demonstrate your resourcefulness to the client.

A win-win for both of you 💪


Working For Yourself

Get Your Head in the Game

When the kitchen, the couch, and the TV are all just a few steps away…

Or the hustle and bustle of the coffee shop rises up to the level of a dull roar…

It can be tough to focus on work sometimes.

That’s why listening to non-lyrical music can help you put the blinders on, drown out distractions, and get sh*t done.

Some of our favorites include:

  • Lo-fi
  • Chillwave
  • Binaural beats
  • Atmospheric sounds

Experiment with each and see what works best for you.

If you’re looking for an eclectic mix of lo-fi, chillhop, house, and spacey vibes, check out The Future Beats Show.


From The Paid Ads Gig

What to Do When Your Ads Won’t Perform

Ads not performing?

First things first: check to make sure the link isn’t broken 😂

But assuming that’s not the problem…

The next step is to analyze the leading metrics so you can figure out where the dropoff is happening.

This includes:

  • CTR/CPC
  • Page speed
  • Landing page conversion rate

A sub-1% CTR + high CPC could mean a market-message mismatch or a weak creative.

Slow page speed could mean visitors are exiting before the page loads.

And if your landing page is converting at 20% or less, that’s a sign you may need to do some conversion rate optimization (CRO) before the campaign hits your KPIs.


Quote of the Day

“I have not failed. I’ve just found 10,000 ways that won’t work.”

Thomas Edison


💊 Swallowing the poison pill

Happy Monday! We hope you enjoyed some quality time with friends and family this weekend. We’re still recovering from a boozy Easter brunch and bottomless mimosas. But our headache’s probably not as bad as the one Twitter’s board has.

On that note, here’s what’s happening…


Digital Marketing News

  • Twitter adopts “poison pill” to fend off takeover bid. Translation: the board has taken steps to make it much more expensive (but not impossible) for Elon to buy Twitter. Time for Plan B, it seems.
  • New social media app takes Gen Z by storm. Downloads for new app BeReal have surged 315% so far this year. What is it? BeReal gives you two minutes to post once per day with a photo from both your forward and back-facing cameras. No filters or special effects. And you have to post your BeReal before you can see anyone else’s. Something tells us they’re not in a hurry to introduce ads in the feed.

  • Spotify gaining a monopoly on podcast ad analytics? That’s what some industry insiders are saying to Marketing Brew. With Spotify having acquired both Podsights and Chartable, there aren’t many third-party measurement options left. Let’s hope their reporting is still more reliable than Facebook’s Ads Manager.

Working With Clients

Simple Trick to Snuff Out Low-Quality Clients

Avoiding bad clients is just as important as finding good ones. So here’s a simple trick to filter out the schmucks:

Ask for a deposit up front.

It can be 25%, 50%, or even 100%. Use your judgment, of course. But the more established you are, the more you should be asking for up front. Because most people worth their salt don’t work for free. 

And if a prospective client scoffs at the idea of putting down a deposit, that’s your cue to say “k thx bye” and move on to the next one.


Working For Yourself

Spotted: A Day in the Life of a Digital Nomad

If you’ve been dreaming of working from a beach in Bali, here’s a quick tip that could save you a lot of hassles and headaches:

Do a short test-drive (1-2 weeks) before you commit to a long working trip (1-3+ months).

It may look glamorous on Instagram…

But working from exotic locations while everyone else is in vacation mode can be pretty tough. And staying up late to take client calls when you’d rather be sipping pina coladas by the pool is no fun either.

So we recommend you give it a try it for seven days before you take off for six months. 


From The Copywriting Gig

The ABCs of Silky Smooth Sales Copy

Looking to level up your copywriting chops?

Smooth transitions are what separate crappy copy from A-List material.

That’s why legendary copywriter Joe Sugarman coined the concept of the “slippery slide.” Ideally, your copy should be so easy to read that the reader literally slides down to the end without even trying.

And just like learning your ABCs for the first time…

The best way to master this is by reading your copy out loud.

Then smooth out anything that sounds funny or feels abrupt with transition phrases like:

  • In fact
  • Because
  • That’s why
  • In other words
  • What this means is

Treat everything like a script and you’ll be cranking out polished copy in no time.


Quote of the Day

“The world breaks everyone and afterward many are strong at the broken places. But those that will not break, it kills.”

Ernest Hemingway


🔌Splinternet

Happy Thursday! If your birthday is this month, then your birthstone is Aquamarine. Ancient mariners believed this deep blue gem could calm the waves and protect sailors. But if your birthday’s not in March, don’t worry — aquamarine is also apparently the standard gift for a 19th wedding anniversary. So, you know… just hang in there.

On a more serious note, here’s the latest…


Freelance Economy News

  • The splinternet is here to stay. Russia’s war in Ukraine is accelerating the fragmentation of the internet. Instead of one free and open internet shared by all, there are now multiple versions of the web. And the future may include even more, with new digital borders mirroring the physical ones that exist today.

  • War drives retreat from globalization. With supply chains and commodities thrown into crisis, countries are starting to pull back from the global economic ties that have been in place since the Cold War ended. This, along with the splintering of the internet, could have ripple effects for some freelancers working internationally.
  • Companies spend millions on ads to provide support for Ukraine. New data released by intelligence platform Pathmatics reveals media, tech, retail, and non-profits are ramping up their advertising campaigns to collect donations for Ukraine.

Working With Clients

3 Magic Words to Make Clients Trust You

If a client asks a question, you should always have the answer… right?

Wrong.

In fact, trying to weigh in on something when you’re out of depth is the fastest way to make yourself look silly.

So, what’s the answer?

Don’t be afraid to say “I don’t know.”

Being open about what you don’t know shows honesty and will give you credibility.

Plus it creates an opportunity for you to find the answer and demonstrate your resourcefulness to the client.

A win-win for both of you 💪


Working For Yourself

Why Not All To-Do Lists Are Made Equal

To-do lists are probably our favorite productivity hack….

But they’re not all made equal.

That’s because the most effective to-do lists are written the night before.

If you want to hit the ground running first thing in the morning, you should already know what comes first, second, and third.

Otherwise, you’ll waste valuable energy and momentum trying to decide what to tackle first.

Plus, as an added bonus, you’ll sleep better too.


From The Copywriting Gig

The One Thing You Can’t Afford When You Write For a Living

The blank page.

The blinking cursor.

There’s something about it that can shut down the flow of your creative juices faster than a kink in a garden hose.

But if writing ads, emails, landing pages, social media posts, or any other type of copy is part of your day-to-day…

You can’t afford to have writer’s block.

Plain and simple.

So here some tips to help you overcome it:

  • Create an outline
  • Set a timer
  • Start at the bottom and work your way backwards
  • Come up with the idea before you sit down to write

Quote of the Day

“Imagination is everything. It is the preview of life’s coming attractions.” — Albert Einstein


✈️ Unmasked

Happy Tuesday! We’re almost at the end of Q1. Hopefully your 2022 is off to a great start 💪

Here’s the latest…


Freelance Economy News

  • Air travel is slowly getting back to normal. London’s Heathrow Airport, along with a handful of British airlines, are dropping face mask requirements. Count us in — we’re looking forward to no more aching ears. But if you’re planning to travel and work remotely for the first time, make sure to check out our Working For Yourself tip further down.

  • Meta to introduce contextual ad placement options later this year. After removing hundreds of targeting options over the last two years, Meta is finally throwing advertisers a bone. They plan to introduce new content tools to help companies prevent their ads from being displayed next to “unsuitable content” such as war or politics.

  • Crypto adoption runs high among content creators. A recent PCMag survey of digital creators found over 50% own cryptocurrency.

Working With Clients

The Easiest Way to Get Fired

Unlike high school, “my dog ate my homework” doesn’t cut it when you’re a working freelancer. So if you want to get 5-star reviews, referrals, and repeat work from high-quality clients, the recipe is simple:

Don’t miss deadlines.

It sounds simple, we know — but trust us… getting your work in on time will instantly set you apart from the competition. 

Don’t believe it? Try hiring a freelancer and see for yourself.


Working For Yourself

Spotted: A Day in the Life of a Digital Nomad

If you’ve been dreaming of working from a beach in Bali, here’s a quick tip that could save you a lot of hassles and headaches:

Do a short test-drive (1-2 weeks) before you commit to a long working trip (1-3+ months).

It may look glamorous on Instagram…

But working from exotic locations while everyone else is in vacation mode can be pretty tough. And staying up late to take client calls when you’d rather be sipping pina coladas by the pool is no fun either.

So we recommend you give it a try it for seven days before you take off for six months. 


From The Copywriting Gig

The ABCs of Silky Smooth Sales Copy

Looking to level up your copywriting chops?

Smooth transitions are what separate crappy copy from A-List material.

That’s why legendary copywriter Joe Sugarman coined the concept of the “slippery slide.” Ideally, your copy should be so easy to read that the reader literally slides down to the end without even trying.

And just like learning your ABCs for the first time…

The best way to master this is by reading your copy out loud.

Then smooth out anything that sounds funny or feels abrupt with transition phrases like:

  • In fact
  • Because
  • That’s why
  • In other words
  • What this means is

Quote of the Day

“If you are not embarrassed by the first version of your product, you’ve launched too late.” — Reid Hoffman


🤖 NFTs

Happy Monday! Welcome to this inaugural edition of the newsletter. We’ve got a lot of exciting stuff in the works. As a reminder, we’ll be in your inbox every morning from Monday to Friday with the latest gig economy news + everything you need to become a highly-paid freelancer.

Now here’s what’s new…


Freelance Economy News

  • Fiverr survey reveals ⅔ of US freelancers are working on NFT projects. Demand for NFT collections and artwork has exploded this year. According to recent research from Fiverr, the number of freelancers offering NFT services has gone up by 278% so far this year. And the amount earned by said freelancers has gone up by 374%. Brb while we dust off our MS Paint skills and update our profile.

  • Zuckerberg confirms that NFTs are headed to Instagram. Meta’s CEO revealed that NFTs are coming to your favorite photo-sharing app “in the near term.” He also hinted users may be able to mint NFTs on the platform.

  • Platform intelligence may be the future of freelancing. Platforms like Fiverr and Upwork are sitting on a mountain of data that could help freelancers, like what niches are most popular, what types of gigs pay the most, and what kinds of proposals have the highest success rate. But they aren’t in the habit of sharing that data with users. That’s why those offering platform intelligence features may overtake them in future.

Working With Clients

Do This to Filter Out Low-Quality Clients

Avoiding bad clients is just as important as finding good ones. So here’s a simple trick to filter out the schmucks: ask for a deposit up front.

It can be 25%, 50%, or even 100%. Use your judgment, of course. But the more established you are, the more you should be asking for up front. Because most people worth their salt don’t work for free. 

And if a prospective client scoffs at the idea of putting down a deposit, that’s your cue to say “k thx bye” and move on to the next one.


Working For Yourself

Why Robots Don’t Have Work-Life Balance Problems

One of the hardest parts about working remotely is maintaining a healthy work-life balance. Unlike our robotic brothers and sisters, we don’t come with an off switch. So, what’s the solution? 

Creating a “shut down” ritual. 

Whether it’s turning off your computer, closing the office door, putting Slack on snooze, or going for a walk — developing a routine that signals the end of the day can do wonders for your mental health. 

Our favorite? Checking in to see how much our crypto portfolio is down.


From The Copywriting Gig

The #1 Most Common Mistake New Copywriters Make

Writing copy isn’t like writing essays in college. You don’t get bonus points for using big words. In fact, it’s the opposite — the more big words you use, the fewer sales you’ll make.

Why? 

It’s not because everyone reading your copy is dumb. It’s because simple words get read faster. And the easier it is for people to grasp what you’re trying to say, the more people you’ll get to take action.

Aim for short, punchy words with 2-4 syllables. And try to avoid anything with 5 or more.

Run your copy through a tool like Hemingway to see how you’re doing.


Tools We Love

Maybe the Best Funnel Mapping Tool Ever Created?

Even if you’re not a graphic designer or funnel builder, you may need to map out funnels for clients from time to time. Good news is, there are lots of tools out there to help you do that. 

Bad news is, most of them suck. They’re clunky, laggy, and not intuitive at all. 

That’s why we love Whimsical. It’s fast, free, and easy to use. 

Give it a try and let us know what you think.


Quote of the Day

“Greatness comes from humble beginnings; it comes from grunt work. It means you’re the least important person in the room—until you change that with results.” — Ryan Holiday