⚖️ Celebrity trial goes viral

Happy Thursday!

Here’s what’s happening…

Making the Rounds

  • 65% of consumers are “click and collect” shopping. A new study reveals pandemic-era changes in consumer behavior are here to stay. The popularity of this hybrid model caught our eye — where you purchase online, but pick up in store —  it’s projected to drive $15.59 billion in sales in 2022.
  • Depp-Heard trial drives more engagement on social media than Elon’s Twitter takeover. This chart shows how the celebrity defamation trial is dominating social media. A reminder that paying attention to pop culture is part of your job description if you work in marketing.
  • Spotify testing NFT collections. The streaming platform is experimenting with letting artists display their NFT collections on their profiles. Apparently they don’t intend to take a cut of any NFT sales that happen through the platform either. 

Working With Clients

“Raise Your Rates” They Said… “It’ll Be Easy” They Said…

“Raise your rates.”

Sounds easy enough in theory…

But in practice, it’s a little trickier than it looks.

You might be wondering:

  • When’s the best time to raise my rates?
  • How much should I raise your rates?
  • Do I raise rates for everyone – or just new clients?
  • How do I justify it (aside from just wanting to get paid more)?

These are only a few of the questions freelancers are forced to figure out if they want to successfully raise their rates.

So, here’s our advice…

(+) Raise your rates as demand for your services increases (or once your client roster is full)

(+) Aim to increase prices by 10-20%

(+) Start by raising your rates just for new clients – but make sure to let existing clients know they’re being grandfathered in at their current rate

(+) If raising rates on existing clients, explain that your new rate structure will allow you to spend more time and energy on their account – but also be prepared for them to leave

As a freelancer, you’re more likely to undercharge than overcharge…

But that doesn’t mean you should arbitrarily increase your rates by 5X either.

Focus on the value and ROI you’re delivering for your clients.

Use that as a barometer to gauge what you should be charging.

Working For Yourself

What to Do if You Picked the Wrong Side Hustle

Freelancing is one of the easiest side hustles to get started with.

There’s no overhead and you can spend as little or as much time on it as you want.

But once your freelance biz becomes your main hustle…

You may want to find a new side hustle to work on in your spare time.

We like to think of it this way:

Side hustles are stomping grounds for accelerating your skills.

Having skin in the game totally transforms the way you approach a project.

And if your end goal is to build something of your own…

It’s never too early to get started.

But there are a dizzying number of options when it comes to picking a side hustle.

If you’re on the hunt for one that meets your criteria for both lifestyle and income goals…

Check out this article from Shopify:

24 Best Side Hustle Ideas to Make an Extra $1,000+ a Month

Tools We Love

Achievement Unlocked: Ludicrous Speed

Page speed is a hidden conversion killer.

According to Hubspot, conversion rates drop by an average of 4.42% for every added second of load time 😬

So if you’re running traffic online in 2022…

There’s no excuse for having a page that doesn’t load in two seconds or less.

Enter PageSpeed Insights.

Developed by Google, it analyzes your website’s page speed and identifies opportunities to optimize it by:

  • Compressing images
  • Reducing unnecessary JavaScript & CSS
  • Avoiding redirects
  • And more

If you want to achieve Ludicrous Speed so you can maximize sales, conversions, and profits, try PageSpeed Insights for free today.

Quote of the Day

“You can’t calm the storm, so stop trying. What you can do is calm yourself. The storm will pass.”

Timber Hawkeye

💊 Swallowing the poison pill

Happy Monday! We hope you enjoyed some quality time with friends and family this weekend. We’re still recovering from a boozy Easter brunch and bottomless mimosas. But our headache’s probably not as bad as the one Twitter’s board has.

On that note, here’s what’s happening…

Digital Marketing News

  • Twitter adopts “poison pill” to fend off takeover bid. Translation: the board has taken steps to make it much more expensive (but not impossible) for Elon to buy Twitter. Time for Plan B, it seems.
  • New social media app takes Gen Z by storm. Downloads for new app BeReal have surged 315% so far this year. What is it? BeReal gives you two minutes to post once per day with a photo from both your forward and back-facing cameras. No filters or special effects. And you have to post your BeReal before you can see anyone else’s. Something tells us they’re not in a hurry to introduce ads in the feed.

  • Spotify gaining a monopoly on podcast ad analytics? That’s what some industry insiders are saying to Marketing Brew. With Spotify having acquired both Podsights and Chartable, there aren’t many third-party measurement options left. Let’s hope their reporting is still more reliable than Facebook’s Ads Manager.

Working With Clients

Simple Trick to Snuff Out Low-Quality Clients

Avoiding bad clients is just as important as finding good ones. So here’s a simple trick to filter out the schmucks:

Ask for a deposit up front.

It can be 25%, 50%, or even 100%. Use your judgment, of course. But the more established you are, the more you should be asking for up front. Because most people worth their salt don’t work for free. 

And if a prospective client scoffs at the idea of putting down a deposit, that’s your cue to say “k thx bye” and move on to the next one.

Working For Yourself

Spotted: A Day in the Life of a Digital Nomad

If you’ve been dreaming of working from a beach in Bali, here’s a quick tip that could save you a lot of hassles and headaches:

Do a short test-drive (1-2 weeks) before you commit to a long working trip (1-3+ months).

It may look glamorous on Instagram…

But working from exotic locations while everyone else is in vacation mode can be pretty tough. And staying up late to take client calls when you’d rather be sipping pina coladas by the pool is no fun either.

So we recommend you give it a try it for seven days before you take off for six months. 

From The Copywriting Gig

The ABCs of Silky Smooth Sales Copy

Looking to level up your copywriting chops?

Smooth transitions are what separate crappy copy from A-List material.

That’s why legendary copywriter Joe Sugarman coined the concept of the “slippery slide.” Ideally, your copy should be so easy to read that the reader literally slides down to the end without even trying.

And just like learning your ABCs for the first time…

The best way to master this is by reading your copy out loud.

Then smooth out anything that sounds funny or feels abrupt with transition phrases like:

  • In fact
  • Because
  • That’s why
  • In other words
  • What this means is

Treat everything like a script and you’ll be cranking out polished copy in no time.

Quote of the Day

“The world breaks everyone and afterward many are strong at the broken places. But those that will not break, it kills.”

Ernest Hemingway