🪙 Zuck bucks to replace ads?

Happy Monday! In investing, they say “time in the market beats timing the market.” Same thing goes in business. Most people aren’t willing to put in the consistent work it takes to succeed — and that’s a good thing. Because it creates opportunity for those of us who are.

The quote at the bottom of today’s newsletter is another one of our favorite reminders for anyone playing the long game.

Now, here’s what’s happening…


Digital Marketing News

  • Virtual “Zuck bucks” could help Meta become less dependent on ads. With the metaverse in mind, Facebook and Instagram’s parent company is aiming to develop new tokens and digital currencies to decrease its dependence on revenue from advertising.
  • TikTok dethrones Snapchat as teens’ favorite app. 33% of teens surveyed in a new poll ranked TikTok as their #1, with Snapchat taking the top spot among 31% of teens. Interestingly, Instagram ranked #1 in terms of engagement with 89% reporting they use it every month.

  • You’re not the only one getting Slack messages at 9 PM. A new Microsoft study reveals up to 30% of workers have a “third peak” of productivity late in the evening. The study also found the average workday has expanded by ~1 hour, with the average person working twice as much after hours. Check out today’s Working For Yourself section for more on how to combat work creep.

Working With Clients

Do This to Avoid Making New Clients Seasick

What’s the most high-stakes aspect of working with clients?

A) The sales process
B) Submitting your work for approval
C) Seeing how your work performs
D) Getting paid

Answer:

None of the above.

The most high-stakes aspect of working with clients is the onboarding process.

That’s because the onboarding process sets the tone for the rest of your work together, including what expectations they have, and how they perceive your work.

In fact, according to ZenDesk, 62% of B2B customers buy again after a good customer service experience.

But unfortunately, most freelancers don’t have a structured onboarding process in place.

So new clients are stuck feeling like they’re prepping to cross the Atlantic in a rubber dinghy…

Instead of a $40M yacht that will get them safely and smoothly to their final destination.

If you want to give your clients clarity and confidence that the project is going to be a smashing success, develop a rock-solid onboarding process.

This should include:

  • Signing an official agreement
  • Filling out any worksheets + background docs you need to start the project
  • Getting access to any software tools, ad accounts, shared folders, etc
  • Discussion of timeline, budget, project expectations
  • A kickoff call to review and make sure everything is in order before you begin

If your onboarding process could do with a little bulking up, make sure to check out today’s referral section.


Working For Yourself

Sorry, I’m OOO

The numbers are in:

For many of us, working from home often means working (a lot) more than 8 hours a day.

And with notifications pouring in from dawn ‘till dusk (and sometimes even long past then)…

Maintaining more than a shred of work/life balance is a constant battle.

So here’s a simple tip to help you stay stane:

Use “work speak” to set effective boundaries.

Since your home and your office may be the same place, being “out of office” doesn’t have to apply only when you’re away from the computer. 

It can simply mean you’re unavailable.

Whether that’s because you’re doing deep work on a project or going deep into the latest season of Bridgerton.

And “meetings” don’t always have to be work-related — they can also be calls to catch up with family or friends.

Bottom line is:

Many people have an easier time understanding (and respecting) your boundaries when you use the right language to set them.


From The Paid Ads Gig

One Ad a Day Keeps the Low ROAS Away

Coming up with killer ad ideas doesn’t always require creative genius.

You just have to be savvy enough to save a great ad when you see one in the wild.

Add one new ad to your swipe file every day and you’ll never lack for creative ideas.

Whether it’s going to the Facebook Ad Library and checking in on your favorite advertisers (because you do keep a list of them, right?)…

Or simply grabbing a screenshot when you see a banger in your news feed…. 

It only takes a few minutes each day.

Get yourself a tool like SnagIt and/or the GoFullPage Chrome extension and you’re all set.


Quote of the Day

“Whatever you face, whatever you’re doing will require, first and foremost, that you don’t defeat yourself.”

Ryan Holiday


♾️ Meta

Happy Friday! It’s April Fool’s. But more importantly, Season 2 of Luxe Listings just dropped. So you know we’ll be spending the weekend binge watching behind-the-scenes tours of multimillion dollar mansions on Bondi Beach.

(it’s a vibe)

Now let’s get into it…


Freelance Economy News

  • Meta launches PR campaign against TikTok. Meta has hired a top Republican consulting firm to place op-eds and letters from “concerned parents” in regional news outlets across the country. The campaign is focused on the threat posed by TikTok’s foreign ownership and promoting potentially dangerous trends among young people.  Legal? Yes. In the gray zone? Definitely.
  • Hackers forged legal requests to get Apple and Meta to fork over user data. Hackers posing as law enforcement tricked the two tech firms into giving up user data such as addresses, phone numbers, and IP addresses in 2021.

  • Apple is working on a hardware subscription service. The software world is not enough for the iPhone maker anymore. They’re reportedly working on a hardware subscription service that would expand financing and payment options for devices.

Working With Clients

Sending Portfolio Pieces in a Word Doc Got Clients Like…

If you’re using freelance platforms to find clients and land gigs…

There’s one thing you can do when putting in a proposal that all prospective clients will appreciate, whether they hire you or not.

And that’s:

Sharing links to samples or portfolio pieces via Google Drive.

Don’t send over PDFs, Word docs, or Excel spreadsheets.

Why?

Because a client may take one look at your sample and decide they don’t like it.

Or that you’re not the right person for the job.

And if you (along with 9 other freelancers) have sent them a handful of docs to download, then they’re stuck with a bunch of useless documents on their computer they’ll never look at again.

So do them a favor and send them a Share link instead.


Working For Yourself

Early Morning Slack DMs Beware

Do you know what your chronotype is?

According to Healthline, a chronotype is “…a person’s circadian typology or the individual differences in activity and alertness in the morning and evening.”

In other words…

Your chronotype reflects when your most creative and productive hours are.

For your humble newsletter writer, that’s typically between 6 and 9 AM.

But for you, it might be later in the day.

Either way, the bottom line is:

Find out what time of day you’re usually at your best, and protect those hours like your very own Time Stone.

Because not all time is made equal.

And the secret to maintaining peak productivity is focusing on energy — not time.


From The Copywriting Gig

Can We Ask You Something?

Ever struggled to write the first line of an ad or email?

Ever wished there was an easier way to write great leads that get readers hooked every time?

There is.

It’s called a “yes set.”

A “yes set” is a series of 2-3 questions designed to create psychological momentum by getting the reader to answer “yes” in their head.

They’re super quick and easy to write…

And the best part is, they prime the prospect to perceive your offer in a much more positive light.

So if you’re ever struggling with what to say in the first few lines of an ad, email, or sales page…

Give it a try next time and let us know how it goes.


Tools We Love

Finally, An Email Service Provider Who Gets Us

As the publishers of a daily newsletter, email marketing is the foundation of our business.

And throughout our freelancing careers, we’ve had the opportunity to work with many of the biggest email service providers out there.

But the problem is…

Most of them have so many fancy bells and whistles that you need a PhD in computer science just to figure out how to make them do what you want.

(*cough* INFUSIONSOFT *cough*)

That’s why we’re proud users of ConvertKit.

It’s simple, intuitive, and incredibly easy to use.

Their Sequences and Automations features keep your account neat and tidy. And if you’ve ever been into a big Infusionsoft, ActiveCampaign, or Hubspot account, you’ll know this is rare.

No more Frankenstein workflows that span 27 segments and cover the entire lifespan of your subscribers.

If you’re looking to grow your audience with email marketing…

Try ConvertKit for free today.


Quote of the Day

“There is no right or wrong in this business. There’s only hits and misses.”

Mike Acosta