♾️ Visiting the metaverse IRL

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Visit your referral hub to see what’s up for grabs.

Now here’s what’s happening…


Making the Rounds

  • Meta opens their first IRL store. Similar to competitors Apple and Microsoft, Meta now has their own store. The inaugural Meta Store threw open its doors in Burlingame, California yesterday, where shoppers can test-drive Meta’s VR and AR hardware.

  • Elon plans to 5X Twitter’s revenue by 2028. According to a pitch deck presented to investors, he’s projecting $26.4 billion in revenue by 2028, which would be a 500%+ increase from last year’s $5 billion.

  • Shopify acquires Deliverr for $2.1 billion to improve shipping and delivery times. Despite a falling stock price and slumping ecommerce sales across the industry, Shopify is pushing ahead to develop end-to-end logistics by acquiring the fulfillment company.

Working With Clients

How to Pass the “Real Person” Test

Video calls are an essential part of running a remote freelance biz.

But even though we love a good 60-minute Zoom as much as the next person…

It can be tempting to go “camera off” sometimes.

Whether you’re talking to a new prospect…

Or if you just had one too many tequila shots on Taco Tuesday the night before.

The benefits of being on camera can’t be overstated, though.

Being on camera helps develop a strong personal connection with colleagues and clients.

Relationships are what your business is built on.

So don’t be that guy or girl who’s making it weird by having your camera off while the other person’s camera is on.

“Camera on” is a mindset.

When talking to prospects, it proves you’re a real person and not some deepfaked AI-bot from the Philippines.

And when talking to existing clients or colleagues, it adds valuable context to deepen the back-and-forth.

Now, on a related note…


Working For Yourself

Look the Part, Be the Part

One of the best parts about working remotely is the dress code.

As in, there is none.

But as nice as it is to spend the day working in sweatpants and a hoodie…

Here’s the thing…

When you’re on video calls, it’s important to “look the part.”

If you want to be taken seriously as a service provider…

Meaning you want to be seen by your clients as someone who knows how to get results…

(and is paid handsomely for it)

Then you need to come correct.

That doesn’t have to mean business formal attire, but it should mean a clean and wrinkle-free outfit.

Studies have shown that what you wear can and does affect how you feel…

So leverage the science of fashion to show up the way you want to inside your business.


Tools We Love

Turning Subscribers into Bounty Hunters

If you’re an email marketer or list owner, there’s an unpleasant reality you’ve got to face:

Unsubscribes.

In other words, every email you send shrinks your list…

And the more often you mail, the faster it happens.

Unless you’ve got a referral program that makes subscribers excited to share your emails.

That’s where SparkLoop comes in.

SparkLoop is specifically designed to help newsletter operators get more high-quality email subscribers on autopilot with a referral program.

It’s the ultimate combination of organic and paid acquisition.

With SparkLoop, you can flip the script so that every email you send actually GROWS your list.

Whether you opt for physical rewards, digital rewards, or a mix of each…

Turning subscribers into bounty hunters is one of the main reasons why companies like The Hustle and Morning Brew were able to grow so fast (and eventually get acquired).

If you’re a newsletter operator, try SparkLoop for free today.


Quote of the Day

“Hard work is a prison sentence only if it does not have meaning. Once it does, it becomes the kind of thing that makes you grab your wife around the waist and dance a jig.”

Malcolm Gladwell


🥶 Hiring freeze

Happy Monday! Reigning F1 world champion Max Verstappen was not to be denied in Miami this weekend. Despite starting from P3, he overtook second-place Carlos Sainz in Turn 1, passed pole-sitter Charles Leclerc a few laps later, and then never looked back.

He still trails Leclerc in the championship race, but it’s shaping up to be another thrilling season on the grid.

Now let’s get you caught up on what else is happening…


Making the Rounds

  • Would shoppers really pay to go ad-free? A new survey found 28.1% of shoppers would pay $50 per month to go ad-free on social media. Meanwhile, what most shoppers are actually doing these days is cancelling their subscriptions. That’s why Netflix and other streamers are rushing to build out new ad-supported tiers. Bottom line: consumers vote with their wallets, not their mouths.

  • Facebook initiates company-wide hiring freeze amid revenue slowdown. Internal memos leaked to Insider reveal the company is putting a kibosh on new hires for the foreseeable future. Something tells us the $10B per year they’re spending on AR and VR probably isn’t helping the bottom line right now, either.

  • Dwindling ecommerce sales send stocks plunging. Shopify, Etsy, Amazon, and Wayfair have all suffered big drops in share price recently as overall online sales have declined 1.8% compared to a year ago. 

Working With Clients

Scored a Big Win For Your Client? Here’s What to Do Next

Scoring your first big win for a new client is a great feeling.

It also creates the perfect opportunity for you to make a strategic request:

Ask them for a 2-minute video testimonial.

Clients will (almost) never volunteer these on their own…

And you never want to wait too long to ask for one.

So make sure to put in the request while you’re both riding high on the heels of a job well done.

Plus, this way, you can transcribe it to text and have their testimonial in both written and video form.

If you want to take your testimonial game to the next level…

Check out testimonial.to — it lets you automatically collect text and video testimonials so you can display them on your site.


Working For Yourself

Not All Athletes Wear Gym Shorts

Being your own boss sounds pretty great in theory…

But in practice, it’s a lot harder than it looks.

That’s because there’s no one watching over your shoulder to hold you accountable if you show up late, call in sick, or botch that TPS report.

So if you’re struggling to build momentum or hit the next income goal in your freelance biz…

Here’s some advice:

Start treating your life like a pro athlete.

Even though you may not feel like an athlete…

Your goals are the same:

Performing at a high level and sustaining that performance over the course of an entire season.

This can mean:

  • Waking up and going to bed at the same time each day
  • Developing a morning routine
  • Eating healthy
  • Exercising regularly
  • Finding ways to relax and de-stress

The more seriously you take your day-to-day habits and routines…

The better results you’ll see inside your business.


From The Paid Ads Gig

Resist the Temptation

One of the easiest media buying mistakes to make is changing too many things at once.

Especially when your ads are converting well.

Not only does this prevent the algorithm from optimizing…

But it also muddies the data and makes it almost possible for you to analyze effectively.

So resist the urge to make changes to campaigns that are crushing it.

If something’s working, let it work.

Run up the score.

Because you don’t want to end up “testing away” all your profits.


Quote of the Day

“It took me quite a long time to develop a voice, and now that I have it, I am not going to be silent.”

Madeleine Albright