💦 Twitter unleashes the firehose

Happy Friday! Formula 1 is in Baku this weekend for the Azerbaijan Grand Prix. And Jurassic World: Dominion aims to unseat Tom Cruise at the box office with a projected $125M opening. 

Mentioned in today’s newsletter: Elon Musk, Walter Isaacson, TikTok, Twitter, and Ready Player One. Plus the one thing that can make or break your freelance portfolio, four ugly truths about being a digital nomad, and an old school trick to keep your attribution clean even after iOS 14.

Estimated reading time: 4 minutes and 23 seconds


Making the Rounds

  • Twitter unleashes the firehose on Elon Musk. The board has finally caved to Elon’s demands and will give him access to its massive internal data stream of 500M+ daily tweets. Will Musk be satisfied? Or will it prompt him to formally pull out of the deal? Either way, one person loving all this drama (aside from Elon himself) is probably Walter Isaacson, who’s been working on a biography of the Tesla CEO since 2021.

  • TikTok introduces Avatars. Similar to Facebook, Instagram, and Snapchat, TikTok users can now set up and “become” their avatars when recording videos. Ready Player One takes place in 2045 in a world where people spend most of their time living as their VR avatar, and so far, the timeline is looking pretty accurate.

  • Twitter launches Product Drops. As we’ve reported in recent weeks, the push into shoppable ads and content continues to heat up. And now Twitter is entering the fray with Product Drops, which allow users to sign up for reminders about upcoming launches right from the feed.

Working With Clients

The One Thing That Can Make or Break Your Freelance Portfolio

Want to increase your chances of getting the gig?

Make sure you’ve got relevant sample pieces in your freelance portfolio.

There are two ways to think about relevance:

1) Task-specific
2) Market-specific 

Task-specific relevance means that if you’re applying for a job to write emails, you should highlight email work you’ve done in the past (instead of sales pages or video scripts).

Market-specific relevance means that if you’re applying for a job to run ads for a health company, you should highlight previous work you’ve done in the health space (instead of another niche like finance or relationships).

And if you want to pull a Mike Tyson and hit the bullseye…

Aim to have both.


Working For Yourself

4 Ugly Truths About Being a Digital Nomad

The laptop lifestyle is what attracts a lot of people to freelancing and digital marketing.

But it’s not everything it’s cracked up to be.

Here are a few ugly truths about digital nomadism we’ve learned the hard way:

#1: Everyone else is in vacation mode

Working from exotic locations is tough.

Spending 8 hours a day glued to your laptop while everyone else is partying, sightseeing, and having fun isn’t exactly what most people have in mind when they board a plane overseas.

Temptations are everywhere.

Staying focused when you’re surrounded by distractions is less fun than it looks.

#2: You have to work odd hours

Having clients in the West means you might have to stay up until 12-1 AM to take calls and attend meetings.

This can be brutal.

If you’re an early to bed, early to rise kind of person, this will really jam up your normal rhythm.

Which leads us to…

#3: Routines are hard to maintain

As Jocko Willink says, discipline equals freedom.

But when you’re living overseas and often on the move, it’s hard to maintain structure.

You’re always on the lookout for good coffee shops, gyms, grocery stores, etc. near your new place.

Which sucks up more brainpower than you might think.

#4: Relationships are transient

You can meet lots of cool people while you’re traveling.

But it’s unlikely any of those new relationships will compare to the ones you have back home.

You can’t recreate that kind of depth in a week or a month.

Everyone’s headed in different directions, so nothing lasts.

Now this isn’t to say that it can’t work for some…

In fact, your humble newsletter writer spent a life-changing 8 months in Southeast Asia.

But the digital nomad lifestyle isn’t for everyone.

And since it’s always glamorized so much on social media…

We think it’s important to shine a spotlight on the not-so-sexy parts of it.


From The Paid Ads Gig

iOS 14? Never Heard of It

Apple’s iOS 14 update detonated a bomb on browser-based tracking last year.

Paid ads haven’t been the same since.

And even though every SaaS company and their grandma claims to have “solved iOS 14,” the truth is that the ad tracking capabilities we used to have ain’t coming back.

But the good news is…

There’s an old school strategy that can help you combat Apple’s anti-ad agenda:

Building separate funnels for each traffic source.

If you’ve only got traffic from one source (like Facebook, YouTube, organic, etc) coming into a specific funnel, attributing ROI is a cakewalk.

There is a bit more work up front to get this set up…

But as you (or your client’s) company grows, you’ll be glad you did it.


Quote of the Day

“The only thing that overcomes hard luck is hard work.”

Harry Golden


🤼 The battle for livestream supremacy

Happy Thursday! Welcome to The Gig — your daily fix of freelance news, tips, and memes. If you know someone else who’d enjoy the newsletter, use your referral link at the bottom of today’s email to share it with them.

Now here’s the latest…


Making the Rounds

  • TikTok launches LIVE subscriptions. The new program will allow viewers to subscribe to livestreaming creators for a monthly fee, just like Twitch. Beta users have said the pricing is similar to Twitch’s as well.
     
  • Meta announces update to Ad Library insights. Soon you’ll be able to see more information on advertisers running social issue, electoral, or political ads, including the total number of ads run and what audiences they targeted.

  • Social media censorship law blocked by Florida court of appeals. The law aimed to essentially prevent social media platforms from moderating content, similarly to the one currently being appealed in Texas. Were either one to become law, it could trigger tectonic shifts in the social media landscape.

Working With Clients

Big Marketing Budgets Got Us Like…

If you’re on the hunt for the perfect freelance client, here’s a quick tip to narrow your search:

Bigger companies can afford to spend more on marketing.

You may have an easier time convincing a local business to hire you if you’re brand new…

But big companies always make better clients.

Why?

Three reasons:

1 – Their products and services have already been validated by the market (people want them)

2 – They usually have lots of existing assets for you to work with (copy, videos, past promotions, etc)

3 – They’re used to spending money on marketing (and freelancers)

Pro tip: put together custom sample pieces for every big client you’re pitching free of charge.

This delivers value up front and will help you immediately stand out.


Working For Yourself

If Only 2FA Was This Easy

Managing lots of logins comes with the territory.

But in addition to keeping track of usernames and passwords, you’ll often have to enable 2-factor authentication, which means getting a verification code via text or email.

Problem is…

If you’re traveling, you may not be able to receive a text to your normal phone number.

And if the account is in your client’s name, you’ll need to wait for them to send you the 2FA code in order to access it.

Either way, it can jam up your workflow bigtime.

That’s why we recommend setting up an authenticator app like Google Authenticator.

All you have to do is scan a QR code, and then you’ll be able to quickly get a 2FA code from anywhere in the world.


Tools We Love

WTF Am I Looking At?

Even if you’re not a graphic designer or funnel builder…

If you work in marketing, chances are you’ll need to map out funnels for clients from time to time. 

Good news is, there are lots of tools out there to help you do that. 

Bad news is, most of them suck. 

They’re clunky, laggy, and not intuitive at all. 

That’s why we love Whimsical. It’s fast, free, and easy to use. 

So whether you’re using it as a part of a proposal for a prospect…

On a kickoff call with a new client…

Or to collaborate with a contractor to make sure they build the next funnel properly…

Whimsical can help you get it done.


Quote of the Day

“I’ve found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often.”

Brian Tracy


💪 Titan of industry

Happy Tuesday! It’s Elon Musk’s world, we’re just living in it. After his latest acquisition, the titan of industry now has 110,000+ employees working for him across his portfolio of companies.

Let’s get into it…


Digital Marketing News

  • Elon Musk buys Twitter for $44 billion. 11 days after making an offer, the CEO of Tesla, SpaceX, and The Boring Company is now set to become the owner of Twitter. The deal is set to officially close later this year. Dogecoin, Elon’s favorite meme coin, also jumped 30% on the news.
  • SpaceX signs in-flight WiFi deal with private jet company. The company has agreed to equip 100 JSX planes with Starlink terminals.

  • Stripe announces crypto payouts for Twitter users. The platform will allow certain Twitter users to take payouts from Ticketed Spaces and Super Follows in USDC, a dollar-backed stablecoin.

Working With Clients

Know Your Numbers

What gets measured gets managed.

That’s why, when it comes to working with clients…

You should be tracking your prospecting numbers on a weekly basis.

  • How many people you reached out to
  • How many calls you booked
  • How many proposals you submitted
  • How many clients you landed

This allows you to identify where the constraint is — just like analyzing a client’s underperforming sales funnel — and then try new things until you crack the code.

If you’re struggling to convert sales calls into closed deals, check out today’s referral section 👇


Working For Yourself

Base of Support

They say you should always invest in a good pair of shoes and a good mattress.

Why?

Because if you’re not in one, you’re in the other.

Well, we’ve got one more item to add to that list:

A good office chair.

Because if you’re spending 4-8+ hours working on the computer in a crappy chair…

You could easily end up with back, neck, or wrist pain.

And your skeleton deserves better than that.

Our top choice is the IKEA Markus.

But if you’re looking for a side-by-side comparison…

Check out TechRadar for some of the best office chairs of 2022.


Tools We Love

No More Copy-Pasta

Ever find yourself copy-pasting the same thing day after day?

Whether it’s messages to prospects, colleagues, or clients…

Document templates…

Daily reports….

Or even usernames and passwords…

Truth is, all that time spent typing adds up.

That’s why we’re big fans of TextExpander.

TextExpander lets you set up shortcodes and abbreviations to save time on stuff you type.

Once you set it up, all you have to do is type in your shortcode, and TextExpander will automatically paste your text for you.

Learn more about how to save time with TextExpander.


Quote of the Day

“Luck is the residue of design”

Wesley Branch Rickey


👻 Ghosting the metaverse

Happy Tuesday! Today marks 90 years since President Herbert Hoover suggested a 5-day work week for the first time. We’re pretty sure he didn’t factor in how many Zoom calls you can fit into 40 hours when he made the suggestion… but we’ll let it slide.

Now let’s get you caught up on the latest…


Digital Marketing News

  • Will the metaverse be a ghost town? Maybe. According to a new survey, Gen Z is pretty skeptical. 50% of teens surveyed said they were “unsure, or had zero intention” of buying a device to access the metaverse. But considering virtual concerts by artists like Travis Scott and Lil Nax X have drawn millions of viewers on platforms like Roblox and Fortnite, we’re not ready to declare the metaverse DOA just yet.
  • Brands shift focus to zero-party data. Forget first-party data — brands are now going after zero-party data to personalize their marketing. But what the heck is it? Zero-party data is information you share voluntarily, such as what types of products or services you’re interested in, typically via survey. As the aftershock of iOS 14 continues to ripple out, zero-party data may come to be worth its weight in gold.

  • WhatsApp aims to take on Telegram with new Communities feature. Don’t confuse them with Facebook Groups though: the new WhatsApp feature will focus on private, non-searchable communities where members can see each other’s phone numbers. 

Working With Clients

What to Say When That One Annoying Client Won’t Stop Sending You Voice Notes


Freelance power dynamics typically favor the client.

But it’s important to remember that no client is worth nonstop Slack messages, neverending voice notes, or needlessly urgent “pivots” that have to be executed right after the last one.

Healthy working relationships are built on boundaries and expectations.

So…

Don’t be afraid to fire clients who can’t respect your boundaries.

If a client’s expectations are not aligned with yours (aka they expect you to be available to turn something around on a Friday night at 9:30 PM when you’re already two margaritas deep), the chances of them being unhappy when the job is done are pretty dang high. 

And that poses a serious risk to your reputation, which you’ve got to protect at all costs.


Working For Yourself

When You Treat Your Mind Like a Filing Cabinet, This is What Happens

Staying productive can be a battle when you’re working from home.

But instead of looking for some fancy productivity system to keep you on task, here’s an old school solution to try:

Write all your to-dos down on paper.

Because if you’ve 479 mental tabs open at the same time, well, that’s gonna suck up all your juice and make it difficult to get things done.

But when you write everything down, you can free up your mind’s computing power to do more important things — like finding the perfect the GIF to get your point across 😂😈


Tools We Love

Let the Hate Leads Flow Through You

You don’t need a sales funnel to land your first few clients.

But when it comes to scaling up your offer, starting a side hustle, or sketching out a new strategy for a client…

Having a dedicated funnel builder is a godsend.

That’s where ClickFunnels comes in.

It’s armed with:

  • A simple drag-and-drop builder
  • 100s of templates to choose from
  • Seamless split-testing
  • One-click upsells
  • Solid reporting

Setting up your first funnel is fast and easy.

So if you’re ready for the leads to start flowing…

Start your free 14-day ClickFunnels trial today.


Quote of the Day

“The best way to predict the future is to create it.”

Peter Drucker