🍎 Apple vs Google?

Happy Thursday! 20 years ago today, The Wire premiered on HBO. Despite never being a big ratings hit, the show ran for 5 seasons and is widely regarded as one of the best TV shows of all time. 

Here’s the latest…


Making the Rounds

  • New social media censorship law blocked by Supreme Court. The controversial Texas law would prevent social media platforms from enforcing their own content moderation policies and allow users to sue them for violations. We’d venture to say it would also reduce the fun quotient on Elon’s Twitter acquisition by a factor of 10 to the power of 7823489, as platforms could be flooded with lawsuits if the law takes effect.

  • Is Apple planning to launch its own search engine? Google pays Apple $10+ billion a year to be the default search engine on Apple devices. But that agreement may be coming to an end: the iPhone maker is apparently working on a search engine of its own.

  • Elon tells Tesla employees to come back to the office or GTFO. If you ever wondered where the Technoking stood on remote work, now you know. In an email to staff earlier this week, he explained that anyone wanting to work remotely had to be in the hours at least 40 hours per week. At least you can still put in overtime in your PJs.

Working With Clients

Try This Simple Growth Hack to Get More Clients

Most freelancers tend to overcomplicate the process of getting clients.

So here’s a simple tip to try:

Once you’ve scored a big win for a new client and asked them for a video testimonial…

Ask them for a referral.

Keep it simple and straightforward by saying something like…

“Given how we’ve been able to [achieve client’s desired result], I wondered if you might know anyone else looking to [achieve desired result]. I’m looking to fill a spot on my client roster and I’d love to help someone in your network achieve similar results.”

That’s it.

You can also get creative and incentivize them by offering a discount, gift card, bonus, or referral fee. 

Bottom line is:

Referred clients are typically much higher-quality than those found via cold outreach or on freelancing platforms.

Plus, everyone likes to “have a guy.”

It allows us to build social capital by playing the connector.

So when it comes to finding new clients, you should always start with your existing client base.


Working For Yourself

Table For One

Work-life balance is a constant struggle for freelancers.

That’s why, in addition to having a structured workday where you start and end around the same time…

One of the best ways to create separation between work and personal is to eat lunch away from your desk.

Even if it’s just 15-20 minutes…

Giving yourself a break from the computer screen is good for mind and body.


Tools We Love

Fred Has Entered the Chat

Taking notes on a Zoom call can be a major pain in the you-know-where.

Listening and typing at the same time is no small feat……

Meanwhile, everyone else is forced to listen in as you hammer away on the keys as fast as you can.

And sure, you can record the call..

But if you’ve got to go back to review something someone said…

You’re often stuck skipping around trying to find the exact moment where it was discussed.

That’s where Fireflies.AI comes in.

It’s an AI assistant that lets you record, transcribe, and search across your voice conversations.

Once you sign up for free, all you have to do is invite Fireflies (aka Fred) into your meeting.

Then he takes care of the rest.

After the meeting is finished, you’ll have a searchable transcript so you don’t have to worry about taking notes.

Try Fireflies.AI for free today.


Quote of the Day

“You come at the king, you best not miss.”

— Omar Little


đź“şAds incoming

Happy Friday! Today marks the only Friday the 13th of 2022. Can somebody tell the crypto markets?

In the meantime, here’s what’s going on as we head into the weekend.


Making the Rounds

  • Elon plans to reinstate Trump’s Twitter account if the deal closes. At the Future of the Car conference, the Tesla CEO said he thought it was wrong for the platform to ban the former President. Trump claims he’ll stay on Truth Social even if he is reinstated, but if there’s an over/under on him coming back once the deal closes, we’ll take the over.

  • Netflix warns employees that ads are coming. After losing 200k subscribers in Q1 (along with $170 billion in market value over the last year), Netflix is moving quickly to launch an ad-supported tier of streaming service by the end of 2022.

  • Google announces the first-ever Pixel Watch. The new smartwatch will launch this year alongside the Pixel 7 and will integrate with Fitbit accounts.

Working With Clients

When in Doubt, Refer Out

Got a lead you can’t help?

Don’t just send them away…

Refer them to someone else in your network.

Becoming a “connector” helps you build goodwill and social capital with both parties — the lead and the person you refer them to.

Something that often comes back around to you…

Whether it’s a referral fee, a client being referred to you, or something else altogether.

And if you don’t have a network of other service providers you can refer to, it’s time to start building one.

Aim to have at least one person you can refer to for all the services adjacent to yours.

– If you’re a copywriter, get to know someone who runs paid ads
– If you run paid ads, get to know someone who does graphic design or video editing
– If you’re a graphic designer, get to know someone who builds funnels

A bigger network always means more opportunities.


Working For Yourself

If Ifs and Buts Were Candy and Nuts

One of the hallmarks of high-performers in any arena is a high say-do ratio.

When they say they’re gonna do something…

They do it.

Plain and simple.

No ifs, ands, or buts.

Following through on what you say you’re gonna do builds confidence and centers your locus of control.

So if you keep saying you’re gonna…

– apply to more freelance jobs
– start doing cold outreach
– post more on social media
– find a mentor
– go to a live event
– grow your network
– raise your rates
– etc etc

Then do it.

Prove to yourself you are in control.

And save the excuses for later.


From The Paid Ads Gig

The Lazy Media Buyer’s Guide to Riches Winning Video Ads


Hooks are often what separate winning video ads from creatives that won’t convert.

So…

If you’re producing video ads, or having someone else produce them for you…

Record the first 5 seconds separately from the rest of the video ad.

This way, you can easily transplant new hooks onto an existing video to test new angles.

And what you’ll find is…

A new hook can extend the life of a winning video ad, sometimes by a lot.

Eliminating the need to create entirely new videos from scratch.


Quote of the Day

“I do not know anyone who has got to the top without hard work. That is the recipe. It will not always get you to the top, but should get you pretty near.”

— Margaret Thatcher