Happy Friday! Congratulations to the Golden State Warriors, who won the NBA Finals last night. Hopefully our favorite Formula 1 driver Charles Leclerc can channel some of that championship energy in Montreal this weekend at the Canadian Grand Prix.
Mentioned in today’s edition: PayPal, Apple, Firefox, Twitter, and Elon Musk. Plus why one is the most dangerous number in business, 3 criteria for finding fulfillment in your career, and the secrets of a high-converting FAQ.
Estimated reading time: 3 minutes and 47 seconds
Making the Rounds
- PayPal Monthly offers monthly payment options for up to 24 months. The new installment program lets users break down the total cost of a purchase into equal monthly payments over a 6 to 24 month period. With Apple recently throwing their hat into the “buy now, pay later” ring, this space is really starting to heat up. If you listen real close, you can hear the collective sigh from all the other VC-backed BNPL firms in the middle of massive layoffs.
- Firefox launches Total Cookie Protection. The new tool prevents third-party tracking across multiple websites. When a cookie is deposited into your browser, it’s “confined to the cookie jar assigned to that website.” In other words, no more reaching into other website’s cookie jars to access any data they might have collected. Womp womp.
- Elon confirms “strong bias” towards in-person work in Twitter all-hands meeting. He didn’t elaborate on what the new remote work policy might look like. But he did hint at the need to reduce headcount so the company can “get healthy” — something a strict in-person policy might help with.
Working With Clients
Why “One” is the Most Dangerous Number in Business
One big advantage of freelancing is being able to diversify your income streams.
There’s a reason they say “one” is the most dangerous number in business…
Because if you rely exclusively on…
- One traffic source
- One ad account
- Or one client
… for all of your income, then you’re in a very precarious place.
And it wouldn’t take much to knock you off your perch.
A word to the wise:
Avoid relying on one client for 100% of your income.
Aim to have at least two — this way you have something to fall back on if things go sideways with Client #1.
Plus, as you build your track record…
The list of clients you’ve worked with in the past will grow…
Which can also serve as a back-up plan if you need to drum up work.
Working For Yourself
Finding Fulfillment in Your Career Starts By Checking This Many Boxes
Finding fulfillment is something many freelancers struggle with in their careers.
If you’re one of them…
Look for work that aligns with these three things:
1 – What you enjoy doing 🙂
2 – What you’re good at 💪
3 – What you can get paid for 💰
We like to think of this as the “fulfillment trifecta.”
Pursuing a paycheck at the cost of personal enjoyment is just as bad as choosing a career you enjoy or are good at, but has minimal market demand.
The road to happiness starts by finding alignment between all three.
From The Copywriting Gig
Secrets of a High-Converting FAQ
The frequently asked questions (FAQ) section is like the red-headed stepchild of any landing page or sales letter.
Most copywriters get lazy here because:
A) They write it last
B) They’re tired of repeating themselves
C) They assume anyone who’s gonna buy doesn’t need it
But the truth is, the FAQ gives you a perfect opportunity to overcome objections.
Especially since most readers will skim to the bottom first, then return to the beginning and read the page from top to bottom.
So here are some conversion-boosting answers to include in your FAQ:
– “Why should I choose over something else?”
– “How do I use ?”
– “Which order option is right for me?”
– “Is safe?”
– “How soon can I expect results with ?”
– “How soon can I expect to arrive?”
– “Why should I trust you when I’ve been burned by others in the past?”
Make sure to finish off every answer with a strong call to action.
Time flies when you’re making money online.
Here’s a quick recap of what happened this week:
Quote of the Day
“The question isn’t who’s going to let me; it’s who’s going to stop me.”
— Ayn Rand