Happy Thursday! Today is Cinco de Mayo, a day celebrating Mexico’s victory over the French in 1862. Ironically, it’s much more popular outside of Mexico, as beer and spirits companies have commandeered it to sell some $700+ million of alcohol each year, topping both St Paddy’s Day and the Super Bowl. And they say advertising doesn’t work 😏
Here’s what else is happening…
Making the Rounds
- Meta’s ecommerce division struggles to find its feet 2 years after launching. Since going live in May 2020, Facebook and Instagram Shops haven’t had much uptake, and now five execs have quit in the past six months, according to the WSJ. The features and overall UX are still pretty clunky, which is probably why Meta’s offering a 20%
bribepromotion to users making their first Instagram Shop purchase.
- YouTube sets its sights on live shopping? With ad revenue tumbling last quarter, the platform is looking at new ways to monetize, which includes a “big bet” on live shopping. Considering livestream shopping generated over $5.6 billion in the U.S. in 2020, it could help them fend off TikTok in the years to come.
- Twitter tests new “Circle” feature to manage tweet reach. Similar to the “Close Friends” feature on Instagram, Twitter is testing a new feature called “Circle.” Users can have up to 150 people in their Circle, and choose to tweet only to them (instead of their entire following).
Working With Clients
Freelance businesses are built on long-lasting relationships.
One of the best ways to show your appreciation for clients is to send them a gift.
It could be as simple as a handwritten note, pen, or gift card…
Or something more elaborate like a food and wine box.
A few options to check out:
- Handwrytten lets you send handwritten notes at scale
- Dayspring Pens sends personalized and engraved pens
- GiftTree offers fine wines and gourmet gift baskets
As for timing, we recommend sending a gift after finishing the first big project with a new client…
Or to mark a big anniversary, like one, two, or even five years (if you’re so lucky!).
Working For Yourself
SPOTTED: Freelancers at Tax Time
As a freelancer, you wear two hats at all times:
Where most freelancers go wrong is by focusing strictly on their responsibilities as the technician.
Doing a great job for your clients is key.
But don’t shirk your duties as the CEO of your freelance biz.
Particularly when it comes to bookkeeping and finances.
Since you’ll be classified as an independent contractor, that means you’re on the hook for paying income taxes.
And contrary to popular belief, the 2022 tax season doesn’t start next April…
It’s already begun.
So make sure you’ve got enough left over when the tax man comes for his cut.
On a related note, you might want to check out Catch — a free personal payroll tool specifically for freelancers.
But whether you use a fancy piece of software or a plain ol’ Google Sheet…
What matters most is that you stay on top of it.
Tools We Love
How to Become an Overnight Celebrity in Your Niche
Case studies and social proof are great.
But there’s one thing holding most freelancers back from charging premium rates and commanding an elite position in the marketplace…
Credibility (or a lack thereof).
And the fastest way to build credibility is to “borrow” it from somebody else…
By getting booked as a podcast guest.
Studies show podcast listeners are typically more educated, affluent, and active on social media than the average American.
And when prospects see (or hear) you being interviewed by someone else they trust, those feelings are instantly transferred to you.
That’s where Guestio comes in.
Their guest booking and interview platform allows you to cut to the front line and book yourself on shows like:
- Entrepreneurs On Fire with John Lee Dumas
- Build Your Network with Travis Chappell
- Franchise Secrets with Erik Van Horn
- And many more
No more jumping through hoops or sending out cold DMs.
So if you’re looking for the simplest and easiest way to build credibility and attract more of your dream clients…
Head over to Guestio:
Quote of the Day
“I’m a greater believer in luck, and I find the harder I work the more I have of it.”
— Thomas Jefferson