💸 Ecom bribery

Happy Thursday! Today is Cinco de Mayo, a day celebrating Mexico’s victory over the French in 1862. Ironically, it’s much more popular outside of Mexico, as beer and spirits companies have commandeered it to sell some $700+ million of alcohol each year, topping both St Paddy’s Day and the Super Bowl. And they say advertising doesn’t work 😏

Here’s what else is happening…

Making the Rounds

  • Meta’s ecommerce division struggles to find its feet 2 years after launching. Since going live in May 2020, Facebook and Instagram Shops haven’t had much uptake, and now five execs have quit in the past six months, according to the WSJ. The features and overall UX are still pretty clunky, which is probably why Meta’s offering a 20% bribe promotion to users making their first Instagram Shop purchase.

  • YouTube sets its sights on live shopping? With ad revenue tumbling last quarter, the platform is looking at new ways to monetize, which includes a “big bet” on live shopping. Considering livestream shopping generated over $5.6 billion in the U.S. in 2020, it could help them fend off TikTok in the years to come.

  • Twitter tests new “Circle” feature to manage tweet reach. Similar to the “Close Friends” feature on Instagram, Twitter is testing a new feature called “Circle.” Users can have up to 150 people in their Circle, and choose to tweet only to them (instead of their entire following).

Working With Clients

Special Delivery

Freelance businesses are built on long-lasting relationships.

One of the best ways to show your appreciation for clients is to send them a gift.

It could be as simple as a handwritten note, pen, or gift card…

Or something more elaborate like a food and wine box.

A few options to check out:

As for timing, we recommend sending a gift after finishing the first big project with a new client…

Or to mark a big anniversary, like one, two, or even five years (if you’re so lucky!).

Working For Yourself

SPOTTED: Freelancers at Tax Time

As a freelancer, you wear two hats at all times:

1) Technician

2) Operator

Where most freelancers go wrong is by focusing strictly on their responsibilities as the technician.

Doing a great job for your clients is key.

But don’t shirk your duties as the CEO of your freelance biz.

Particularly when it comes to bookkeeping and finances.

Since you’ll be classified as an independent contractor, that means you’re on the hook for paying income taxes.

And contrary to popular belief, the 2022 tax season doesn’t start next April…

It’s already begun.

So make sure you’ve got enough left over when the tax man comes for his cut.

On a related note, you might want to check out Catch — a free personal payroll tool specifically for freelancers.

But whether you use a fancy piece of software or a plain ol’ Google Sheet…

What matters most is that you stay on top of it.

Tools We Love

How to Become an Overnight Celebrity in Your Niche

Case studies and social proof are great.

But there’s one thing holding most freelancers back from charging premium rates and commanding an elite position in the marketplace…

Credibility (or a lack thereof).

And the fastest way to build credibility is to “borrow” it from somebody else…

By getting booked as a podcast guest.

Studies show podcast listeners are typically more educated, affluent, and active on social media than the average American.

And when prospects see (or hear) you being interviewed by someone else they trust, those feelings are instantly transferred to you.

That’s where Guestio comes in.

Their guest booking and interview platform allows you to cut to the front line and book yourself on shows like:

  • Entrepreneurs On Fire with John Lee Dumas
  • Build Your Network with Travis Chappell
  • Franchise Secrets with Erik Van Horn
  • And many more

No more jumping through hoops or sending out cold DMs.

So if you’re looking for the simplest and easiest way to build credibility and attract more of your dream clients…

Head over to Guestio:

Find your first (or next) podcast booking on Guestio today.

Quote of the Day

“I’m a greater believer in luck, and I find the harder I work the more I have of it.”

Thomas Jefferson

🤝 How often do TikTok users buy?

Happy Thursday! The grand opening for Tesla’s new Texas Gigafactory is today. Our invite must’ve got lost in the mail. Lucky for us, Elon’s been posting pictures of the preparations on Twitter. 

Here’s what else is happening…

Digital Marketing News

  • #TikTokMadeMeBuyIt. It’s not just funny animal videos. 20.6% of TikTok users report buying products on the platform “all of the time” — more than any other social media platform. If you’re on there, you can follow us @readthegig.
  • Podcast ads struggle to scale. Spending on host ad reads has grown 200% year-over-year, but programmatic ad options (which you can buy directly without speaking to someone) are still limited, making it a difficult channel to scale.

  • One-click checkout startup Fast shuts down. Once valued at a whopping $1 billion in November 2020, their 2021 revenue was a measly $600,000 — despite raising $100M in funding from investors including Stripe in January 2021. In an early frontrunner for Understatement of the Year, CEO Domm Holland said “sometimes trailblazers don’t make it all the way to the mountaintop.”

Working With Clients

Pay Attention When Prospects Do This

Avoiding nightmare clients is just as important as finding dream clients.

One bad client can ruin your freelance reputation + make your life hell.

Here are 3 red flags to watch out for:

1) Previous bad experiences

Most people have had bad experiences with hiring freelancers.

But if a prospective client goes on and on about all the terrible people they’ve hired in the past…

That’s a hard pass for us.

2) Unrealistic demands about availability

As a freelancer, you’ll typically be juggling multiple clients.

So new clients shouldn’t expect you to be available 24/7.

If they’re blowing you up on evenings and weekends…

Don’t stand for it.

3) They don’t pay on time

There’s nothing worse than having to hound someone to get you paid.

Especially if you’ve turned in your work as promised.

Timely payments create a sacred bond of trust between client and freelancer.

If they’re always late, let ‘em go 👋

Working For Yourself

If Only 2FA Was This Easy

Managing lots of logins comes with the territory.

But in addition to keeping track of usernames and passwords, you’ll often have to enable 2-factor authentication, which means getting a verification code via text or email.

Problem is…

If you’re traveling, you may not be able to receive a text to your normal phone number.

And if the account is in your client’s name, you’ll need to wait for them to send you the 2FA code in order to access it.

Either way, it can jam up your workflow bigtime.

That’s why we recommend setting up an authenticator app like Google Authenticator.

All you have to do is scan a QR code, and then you’ll be able to quickly get a 2FA code from anywhere in the world.

Tools We Love

The WordPress Theme You’ve Been Looking For

WordPress powers 37% of all websites on the internet.

But with over 31,000+ themes to choose from, setting up your own WordPress website can be more than a little daunting.

That’s why we’re in love with GeneratePress.

It’s a fast and free lightweight theme that makes setting up a clean yet professional-looking website easy as pie.

Plus, they’ve recently rolled out a free block-based builder called GenerateBlocks that makes building landing pages a breeze.

Did we mention it’s got over 1,000+ reviews, 90,000+ happy customers, and 4M+ downloads?

Click below to check it out:

Learn more about everything GeneratePress can do here.

Quote of the Day

“In the death zone, I come alive.”

Nims Purja