☠️ Rest in peace

Happy Thursday! The latest Consumer Price Index Report dropped yesterday, revealing inflation has cooled a bit, coming in at 8.3%.

Speaking of things that are cooling, crypto darling LUNA and its companion stablecoin UST entered into a full-blown ice age this week: LUNA shed over 95% of its value in the past 7 days, going from $87 down to as low as $0.90 yesterday. Meanwhile UST, a stablecoin (meant to be) pegged to a $1 USD value, dropped as low as $0.24. Ouch.

Here’s what else is happening…


Making the Rounds

  • R.I.P to the iPod. Apple is officially discontinuing the iconic device. They’ll continue to sell the iPod Touch, its final model, while supplies last. The market for a dedicated music player ain’t what it used to be.

  • Twitter announces Copypasta Protocol. Kidding — it’s actually called the “Copypasta and Duplicate Content” policy. But we think protocol sounds better. Title aside, tweets found in violation will be unable to feature in Top Search and Trends results, and users responsible for sending the violating tweet will be deprioritized in the algorithm.

  • Instagram starts testing NFTs with creators this week. A limited number of creators, including Gary Vee, Jaden Smith, and a bunch of other people we’ve never heard of, will be able to share verified NFTs in their feed, Stories, or DMs. Functionality is limited to Ethereum-based NFTs, for now — but the company aims to support NFTs on Polygon, Solana, and Flow in the future.

Working With Clients

How Not to Fall On Your Sword

If you’ve been freelancing for a while, chances are you’ve screwed something up when working for a client.

And if you’re new to freelancing, well… give it time.

Either way, mistakes are inevitable.

They can’t be avoided.

But what most freelancers don’t realize is…

How you respond to a mistake can make or break your client relationship.

So own up to your screw ups.

If your sales letter went live with a typo in the headline…

Or you embedded the wrong video on a landing page…

Or you launched ads with a broken link…

Then take responsibility.

Don’t try to deflect the blame.

Clients will respect you for it, and — assuming the offense wasn’t firing-worthy — it will help to build trust and strengthen your relationship over the long term.


Working For Yourself

Find Your Yoda

The best thing about freelancing is that you can teach yourself the basics of almost any skill for free online.

Unfortunately, that’s also the worst part about freelancing.

Why?

Because you’ll often pick up a lot of bad habits along the way.

Things you’ll need to unlearn in order to progress and eventually master your craft.

That’s why finding a mentor is so important.

It may not make sense to look for one at the very beginning of your journey…

But once you’ve got a few paying clients and steady work coming in…

You should be looking for someone to learn from.

There’s a reason Tony Robbins says “the fastest way to achieve success is to model it”…

Because finding someone who can show you the way and help you avoid common pitfalls will shortcut your learning curve.


Tools We Love

Cut Back on Endless Email Chains and Pointless Zooms

Efficiency is key when communicating with clients.

If you went back and forth via email or jumped on Zoom every time a client had a question…

You’d never get any work done.

Good thing you don’t have to.

That’s because SnagIt lets you quickly record and share videos of your screen so you can add context and communicate efficiently with both clients and colleagues.

It also helps you screenshot ads, emails, and sales pages for your swipe file…

So you don’t have to start from scratch on your next project.

If you’re looking to streamline your freelance workflow…

Sign up for a free trial of SnagIt today.


Quote of the Day

“Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.”

Stephen King


💲 Pay me in Bitcoin

Happy Wednesday! Have you checked out our referral rewards yet? The first one is a fill-in-the-blanks Upwork proposal template to help you land more clients. To unlock it, all you have to do is share the newsletter with one other person. More details at the bottom of today’s newsletter.

Now let’s get down to business…


Digital Marketing News

  • New Cash App feature allows U.S customers to get paid in BTC. Ever thought about getting paid in crypto? Now you can. Block announced U.S users of its Cash App can now convert some or all of their paycheck into Bitcoin. No other cryptocurrencies are available yet.
  • TikTok on pace to generate more ad revenue than Twitter and Snapchat combined in 2022. The short-form video platform is projecting $11.6 billion in ad revenues this year, topping the $10.44 billion between Snapchat and Twitter. At its current growth rate, it could catch up to YouTube in as little as 2 years, which brought in a whopping $28.8 billion last year.

  • Forbes heading into the metaverse with launch of virtual billionaires NFT collection. Who wants to become a billionaire? Forbes is banking on a lot as they launch their first ever NFT collection. Owners will get to have their crypto wallet address featured next to their virtual billionaire. We’re not sure exactly what that means. But we will say this: they’re not the coolest-looking NFTs ever minted.

Working With Clients

Need For Speed

Struggling to set yourself apart as a freelancer?

Here’s an easy way to do it even if you don’t have a portfolio full of big wins…

Learn to work fast.

And then don’t be afraid to advertise it.

You see, one of the biggest concerns clients have when hiring freelancers is speed.

This is typically because of bad experiences in the past…

(with freelancers missing deadlines, ghosting them, or both)

Or simply because they need it turned around ASAP.

And if you can speak directly to that fear, you’ll have no trouble closing deals.

Now, you can’t just snap your fingers and make yourself work three times faster…

So here’s a few tips to help you put the pedal to the metal:

  • Close all open tabs
  • Put your phone on Do Not Disturb
  • Create an outline or wireframe first
  • Use a timer
  • Listen to non-lyrical music (binaural beats, lo-fi, etc)

And don’t forget: the faster you work, the more you can jack up your effective hourly rate.


Working For Yourself

Async Comms > Meetings

Meetings can be a major timesuck.

Especially if you’re collaborating across different time zones.

So if you want to protect your time and maximize efficiency…

Focus on asynchronous communication instead.

What is asynchronous communication?

It’s any one-way message where the sender and recipient are not synchronized.

  • Emails
  • DMs
  • Voice notes
  • Screencast videos
  • Etc

The benefits of using voice notes or screencast videos over written messages are that it’s much easier to provide context and illustrate your point…

Plus hearing someone’s voice or seeing their face helps build a stronger connection.

When it comes to recording screencast videos, our weapon of choice is SnagIt.

And nowadays, most messaging apps like Slack, WhatsApp, and Telegram have voice notes as a built-in feature.

Just make sure to keep your voice notes short and punchy.

Otherwise, your colleagues may come to dread them 🙃


From The Copywriting Gig

I Think, Therefore I Am

Piggybacking on yesterday’s Hemingway recommendation is another important writing lesson:

Use the active voice whenever possible.

When you use the active voice, your subject takes the action.

This makes your writing feel strong and punchy.

Like a robot asserting its consciousness for the first time — albeit more gracefully than this hapless goalkeeper 😂

On the flipside…

When you use the passive voice, your subject is the one being acted upon.

Which makes your writing feel weak and flaccid.

Here’s an example:

ACTIVE: I think, therefore I am
PASSIVE: Thoughts were had by him, therefore he must exist.

See the difference?

If you want punchier, harder-hitting copy that converts like gangbusters…

Write in the active voice.

Use declarations and direct commands to tell your reader exactly what to do.


Quote of the Day

“Business opportunities are like buses, there’s always another one coming.”

Richard Branson