✅ Takeover approval

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Mentioned in today’s edition: Twitter, Elon Musk, Amazon, TikTok, and YouTube. Plus what to do after scoring a big win for a client, the one thing most new freelancers don’t realize, and confessions of a control-beater.

Estimated reading time: 3 minutes and 8 seconds


Making the Rounds

  • Twitter board urges shareholders to approve Elon’s takeover. The deal’s been stuck in almost perpetual limbo since it was announced, but the board reiterated its unanimous recommendation in favor to shareholders in a recent SEC filing. For context: Twitter’s share price is currently trading 29% below Elon’s initially proposed price of $54.20.
  • Internal research from Amazon reveals it could run out of US warehouse workers by 2024. A leaked memo says the ecommerce giant could literally run out of people to hire in the US within the next two years. #NotTheOnion

  • Livestream shopping app installs increase by 77% year-over-year. What’s even crazier? This new report excludes both TikTok and YouTube. If you’re working in ecom, this a shift in the marketplace you can’t afford to ignore.

Working With Clients

Scored a Big Win For Your Client? Here’s What to Do Next

Scoring your first big win for a new client is a great feeling.

It also creates the perfect opportunity for you to make a strategic request:

Ask them for a 2-minute video testimonial.

Clients will (almost) never volunteer these on their own…

And you never want to wait too long to ask for one.

So make sure to put in the request while you’re both riding high on the heels of a job well done.

Plus, this way, you can transcribe it to text and have their testimonial in both written and video form.

If you want to take your testimonial game to the next level…

Check out testimonial.to — it lets you automatically collect text and video testimonials so you can display them on your site.


Working For Yourself

What Most Newbies Don’t Realize

The best thing about freelancing is that you can teach yourself the basics of almost any skill for free online.

Unfortunately, that’s also the worst part about freelancing.

Why?

Because you’ll often pick up a lot of bad habits along the way.

Things you’ll need to unlearn in order to progress and eventually master your craft.

That’s why finding a mentor is so important.

It may not make sense to look for one at the very beginning of your journey…

But once you’ve got a few paying clients and steady work coming in…

You should be looking for someone to learn from.

There’s a reason Tony Robbins says “the fastest way to achieve success is to model it”…

Because finding someone who can show you the way will shortcut your learning curve.


From The Copywriting Gig

Confessions of a Control-Beater

Looking to write strong direct response copy that converts?

Here’s a tip:

Use the active voice.

When you use the active voice, your subject takes the action.

This makes your writing feel strong and punchy.

On the flipside…

When you use the passive voice, your subject is the one being acted upon.

Which makes your writing feel weak and flaccid.

Here’s a few examples:

ACTIVE: I wrote that copy.
PASSIVE: That copy was written by me.

ACTIVE: I beat that control.
PASSIVE: That control was beaten by me.

See the difference?

If you want hard-hitting copy that can crush controls…

Write in the active voice.

Use declarations and direct commands to tell your reader exactly what to do.


Quote of the Day

“Don’t explain your philosophy. Embody it.”

Epictetus


🛒 Amazon influencers

Happy Thursday! Here’s a fun fact: the word “freelancers” originally referred to sword-wielding soldiers for hire. As in, “free lancers.” Go figure.

Mentioned in today’s edition: Amazon Live, Insider, the European Commission, Meta, Google, and Twitter. Plus how to raise your rates, what to do when your creative juices dry up, and the list-building secret that slaps.

Estimated reading time: 3 minutes and 43 seconds


Making the Rounds

  • Amazon offers up to $9,000/m in bonuses to influencers. Emails obtained by Insider reveal the ecommerce king offered influencers anywhere from 2-9k per month to use its new live shopping feature, Amazon Live — on top of regular commissions based on sales.
  • Big Tech firms forced to fight deepfakes or risk paying hefty EU fines. An update to the European Commission’s code of practice will force companies like Meta, Google, Twitter, and others to implement policies to fight back against deepfakes, or risk yuge fines of up to 6% of cash collected globally (!!).

  • Study finds consumers prefer text messages over email for appointment reminders. SMS also topped email for delivery confirmations and payment reminders, while email was the medium of choice for order confirmation, flash sales, and customer support. Just like trying to decide between tequila and mezcal on a Friday night, the answer is to do both.

Working With Clients

“Raise Your Rates” They Said… “It’ll Be Easy” They Said…

“Raise your rates.”

Sounds easy enough in theory…

But in practice, it’s a little trickier than it looks.

You might be wondering:

  • When’s the best time to raise my rates?
  • How much should I raise your rates?
  • Do I raise rates for everyone – or just new clients?
  • How do I justify it (aside from just wanting to get paid more)?

These are only a few of the questions freelancers are forced to figure out if they want to successfully raise their rates.

So, here’s our advice…

(+) Raise your rates as demand for your services increases (or once your client roster is full)

(+) Aim to increase prices by 10-20%

(+) Start by raising your rates just for new clients – but make sure to let existing clients know they’re being grandfathered in at their current rate

(+) If raising rates on existing clients, explain that your new rate structure will allow you to spend more time and energy on their account – but also be prepared for them to leave

As a freelancer, you’re more likely to undercharge than overcharge…

But that doesn’t mean you should arbitrarily increase your rates by 5X either.

Focus on the value and ROI you’re delivering for your clients.

Use that as a barometer to gauge what you should be charging.


Working For Yourself

How to Get Your Creative Juices Flowing Again

Struggling to come up with a creative solution to a work problem?

There’s a reason why famous thinkers like Darwin, Einstein, and Nietzsche used daily walks to stimulate their creativity.

Next time you’re feeling stumped, try this:

STEP 1: Direct your mind to find a solution

STEP 2: Go for a walk

STEP 3: Get back to work & request the solution

What you’ll find is that your subconscious mind continues working on the problem, even after you’ve shifted your active focus away from it.


Tools We Love

The List Building Secret That Slaps

If you’re an email marketer or list owner, there’s an unpleasant reality you’ve got to face:

Unsubscribes.

In other words, every email you send shrinks your list…

And the more often you mail, the faster it happens.

… Unless you’ve got a referral program that makes subscribers excited to share your emails, that is.

That’s where SparkLoop comes in.

SparkLoop helps newsletter operators and email marketers get more high-quality subscribers on autopilot with a referral program.

It’s the ultimate combination of organic and paid acquisition.

With SparkLoop, you can flip the script so that every email you send actually GROWS your list.

Whether you opt for physical rewards, digital rewards, or a mix of each…

Turning subscribers into bounty hunters is one of the main reasons why companies like The Hustle and Morning Brew were able to grow so fast (and eventually get acquired).

If you’re a newsletter operator, try SparkLoop for free today.


Quote of the Day

“Keep away from those who try to belittle your ambitions. Small people always do that, but the really great make you believe that you too can become great.”

Mark Twain


🤼 The battle for livestream supremacy

Happy Thursday! Welcome to The Gig — your daily fix of freelance news, tips, and memes. If you know someone else who’d enjoy the newsletter, use your referral link at the bottom of today’s email to share it with them.

Now here’s the latest…


Making the Rounds

  • TikTok launches LIVE subscriptions. The new program will allow viewers to subscribe to livestreaming creators for a monthly fee, just like Twitch. Beta users have said the pricing is similar to Twitch’s as well.
     
  • Meta announces update to Ad Library insights. Soon you’ll be able to see more information on advertisers running social issue, electoral, or political ads, including the total number of ads run and what audiences they targeted.

  • Social media censorship law blocked by Florida court of appeals. The law aimed to essentially prevent social media platforms from moderating content, similarly to the one currently being appealed in Texas. Were either one to become law, it could trigger tectonic shifts in the social media landscape.

Working With Clients

Big Marketing Budgets Got Us Like…

If you’re on the hunt for the perfect freelance client, here’s a quick tip to narrow your search:

Bigger companies can afford to spend more on marketing.

You may have an easier time convincing a local business to hire you if you’re brand new…

But big companies always make better clients.

Why?

Three reasons:

1 – Their products and services have already been validated by the market (people want them)

2 – They usually have lots of existing assets for you to work with (copy, videos, past promotions, etc)

3 – They’re used to spending money on marketing (and freelancers)

Pro tip: put together custom sample pieces for every big client you’re pitching free of charge.

This delivers value up front and will help you immediately stand out.


Working For Yourself

If Only 2FA Was This Easy

Managing lots of logins comes with the territory.

But in addition to keeping track of usernames and passwords, you’ll often have to enable 2-factor authentication, which means getting a verification code via text or email.

Problem is…

If you’re traveling, you may not be able to receive a text to your normal phone number.

And if the account is in your client’s name, you’ll need to wait for them to send you the 2FA code in order to access it.

Either way, it can jam up your workflow bigtime.

That’s why we recommend setting up an authenticator app like Google Authenticator.

All you have to do is scan a QR code, and then you’ll be able to quickly get a 2FA code from anywhere in the world.


Tools We Love

WTF Am I Looking At?

Even if you’re not a graphic designer or funnel builder…

If you work in marketing, chances are you’ll need to map out funnels for clients from time to time. 

Good news is, there are lots of tools out there to help you do that. 

Bad news is, most of them suck. 

They’re clunky, laggy, and not intuitive at all. 

That’s why we love Whimsical. It’s fast, free, and easy to use. 

So whether you’re using it as a part of a proposal for a prospect…

On a kickoff call with a new client…

Or to collaborate with a contractor to make sure they build the next funnel properly…

Whimsical can help you get it done.


Quote of the Day

“I’ve found that luck is quite predictable. If you want more luck, take more chances. Be more active. Show up more often.”

Brian Tracy