🪦 RIP threads

Happy Thursday! This is The Gig, aka the morning paper for freelancers looking to build profitable client businesses.

Mentioned in today’s issue: Twitter, Google, Facebook, Instagram, and the Department of Housing and Urban Development. Plus why you should know your numbers, the importance of looking the part if you want to get paid, and how to lose friends and annoy people.

Estimated reading time: 2 minutes and 44 seconds


Making the Rounds

  • Twitter testing new Notes feature that could eventually replace threads. These new long-form posts can have images, videos, and even other tweets mixed in. One upside is the content could then be indexed by Google, giving it the potential to drive inbound traffic from search. 
  • Meta agrees to revise ad targeting for credit, housing, and employment ads. The agreement settles a complaint from the Department of Housing and Urban Development alleging the company broke the law by targeting housing ads based on age, race, and gender.

  • Facebook and Instagram hold off taking a cut of creator revenue until 2024. Meta had originally planned to start taking a cut of creator’s revenues in 2023, but then announced the change on Tuesday alongside a bunch of other monetization updates.

Working With Clients

Know Your Numbers

What gets measured gets managed.

That’s why, when it comes to working with clients…

You should be tracking your prospecting numbers on a weekly basis.

  • How many people you reached out to
  • How many calls you booked
  • How many proposals you submitted
  • How many clients you landed

This allows you to identify where the constraint is — just like analyzing a client’s underperforming sales funnel — and then try new things until you crack the code.


Working For Yourself

Look the Part, Be the Part

One of the best parts about working remotely is the dress code.

As in, there is none.

But as nice as it is to spend the day working in sweatpants and a hoodie…

Here’s the thing…

When you’re on video calls, it’s important to “look the part.”

If you want to be taken seriously as a service provider…

Meaning you want to be seen by your clients as someone who knows how to get results…

(and is paid handsomely for it)

Then you need to come correct.

That doesn’t have to mean business formal attire, but it should mean a clean and wrinkle-free outfit.

Studies have shown that what you wear can and does affect how you feel…

So leverage the science of fashion to show up the way you want to inside your business.


Tools We Love

How to Lose Friends and Annoy People

Ever been on call with someone who had lots of background noise?

It sucks.

But… it’s even worse when you’re the one with the bad background noise.

Fortunately, that’s where Krisp comes in.

It’s a free software solution that completely eliminates background noise.

And when we say completely, we mean it.

Whether it’s a barking dog, crying baby, or a computer fan so loud it could pass for a vacuum cleaner…

Krisp uses AI technology to cut out background noises from your mic and speaker so you (and more importantly, your clients and colleagues) can finally enjoy distraction-free calls.

Get Krisp for free today.


Quote of the Day

“I begin to speak only when I’m certain what I’ll say isn’t better left unsaid.”

Cato


🤑 3 pricing tips for new freelancers

Happy Tuesday! This is The Gig, where omnipresence is a work in progress. Follow us on IG and TikTok for even more freelance news, tips, and memes in your life.

Mentioned in today’s newsletter: Facebook, Instagram, Amazon, eBay, TikTok, and Oracle. Plus three pricing tips for new freelancers, the importance of ABCs for service providers, and how to become an overnight celebrity in your niche.

Estimated reading time: 3 minutes and 49 seconds


Making the Rounds

  • Internal memo reveals Facebook’s plan to take on TikTok. The biggest shift to the algorithm will focus on recommending popular posts from both Facebook and Instagram over ones from people you follow.
  • Resale of stolen goods on Facebook, Amazon, and eBay is big business. Retailers like Louis Vuitton and Nordstrom have recently been the victims of large-scale robberies, and claim many of the stolen goods are being resold on ecommerce sites. A national task force of state attorneys has been convened to investigate cases across state lines.

  • TikTok moves U.S. user data to Oracle servers. After leaked audio revealed Chinese employees had accessed U.S. user data, the company announced it’s moving the data to Oracle’s cloud storage platform. 

Working With Clients

3 Pricing Tips For New Freelancers

TIP #1: Charge by deliverable (not by the hour)

If you’re a new freelancer, you may be tempted to start off charging by the hour.

But charging by the hour incentivizes you to work slower.

Instead, charge clients per:

– email
– image
– video
– landing page
– sales page
– etc

This way, there are no unexpected surprises for them if the job takes longer…

And you get rewarded if you can get it done quicker.

TIP #2: Ask for a 50% deposit.

Asking for a deposit helps weed out low-quality clients.

So if they’re not willing to pay you a portion of your fee up front, proceed with caution.

But if the idea of asking for money up front makes your palms sweaty, you could always reduce the amount to 25%.

One final caveat: 

If it’s a small project (like under $100-$200), just ask for the full amount up front instead.

TIP #3: Get approval on pre-work if possible

Since you’re asking for a deposit, you want to make sure your first draft isn’t way off base so the client doesn’t feel like they’ve paid you for nothing.

The best way to do this is get pre-work approved.

In the case of copy, this could be an outline.

In the case of an image or video, this could be a creative brief

In the case of an ad campaign, this could be a campaign mockup.

Regardless of what your service is, getting the greenlight on pre-work will save you time and make clients happier.


Working For Yourself

Don’t Forget Your ABCs

If you’re a freelance service provider…

Learning new things is essential to staying competitive:

  • New marketing strategies
  • New ad platforms
  • New skills
  • Etc

But don’t let shiny objects distract you too much…

Make sure to review the basics of your profession at least once per year.

We’re willing to bet you’ll be surprised at just how much you’ve forgotten.

And while marketing and advertising are two dynamic industries in constant flux…

The fundamental principles still apply.

So if it’s been a while since you re-read Breakthrough Advertising, The Ultimate Sales Letter, or any of the other classics, carve out some time this month to review them.


Tools We Love

How to Become an Overnight Celebrity in Your Niche

Case studies and social proof are great.

But there’s one thing holding most freelancers back from charging premium rates and commanding an elite position in the marketplace…

Credibility (or a lack thereof).

And the fastest way to build credibility is to “borrow” it from somebody else…

By getting booked as a podcast guest.

Studies show podcast listeners are typically more educated, affluent, and active on social media than the average American.

And when prospects see (or hear) you being interviewed by someone else they trust, those feelings are instantly transferred to you.

That’s where Guestio comes in.

Their guest booking and interview platform allows you to cut to the front line and book yourself on shows like:

  • Entrepreneurs On Fire with John Lee Dumas
  • Build Your Network with Travis Chappell
  • Franchise Secrets with Erik Van Horn
  • And many more

No more jumping through hoops or sending out cold DMs.

So if you’re looking for the simplest and easiest way to build credibility and attract more of your dream clients…

Head over to Guestio:

Find your first (or next) podcast booking on Guestio today.


Quote of the Day

“The best revenge is not to be like your enemy.”

Marcus Aurelius


📲 Is TikTok a national security threat?

Happy Monday! This is your friendly reminder that you can’t control circumstances, only how you react to them.

Mentioned in today’s newsletter: TikTok, Instagram, LinkedIn, and the Federal Bureau of Investigation. Plus what we’d do if we had to restart our freelance business from scratch, diversifying your client & income streams, and a common retargeting mistake even seasoned advertisers make.

Estimated reading time: 4 minutes and 47 seconds


Making the Rounds

  • Leaked audio reveals U.S. TikTok user data accessed from China. The recordings of 80 internal meetings exposed multiple instances where U.S. employees lacked the permission or knowledge to access local user data without help from Chinese colleagues, and to a Master Admin in Beijing who apparently had “access to everything” — disclosures that amplify fears about TikTok’s potential threat to national security.
  • Instagram tests new full-screen mode to compete with TikTok. Members of the test group will see videos full-screen in the feed, mirroring the user experience on TikTok (but hopefully without the foreign data breach that comes with it).

  • FBI warns of cryptocurrency fraud schemes on LinkedIn. Fraudsters gain trust by directing victims to legitimate investing sites first, then convince them to move to a fake site where their assets can be drained. The World Wide Web can be a dangerous place. Stay safe out there.

Working With Clients

What We’d Do if We Lost it All and Had to Start Over

Hypothetical scenario:

We lost it all — skills, clients, connections, crypto portfolio, testimonials, etc…

What would we do to rebuild our freelance biz as fast as possible?

Here’s the gameplan:

STEP 1: Pick one high-income skill

High-income skills give you proximity to the sale.

This means your work has a direct impact on whether someone buys or not.

And the closer you are to the sale, the more money you can make.

Our top suggestions:

  • Copywriting
  • Paid ads
  • Remote sales
  • Graphic design

Choose the one that aligns most with your personality (introverted vs extroverted) and strengths (creativity vs analytical).

STEP 2: Daily study & practice

The next step is to map out a daily plan to study and practice your high-income skill.

Aim to spend at least one hour a day on this.

For example:

  • Read a sales letter
  • Write an email
  • Find an ad to include in your swipe file
  • Design a IG story for your favorite brand

Daily practice is the fastest path to mastery.

STEP 3: Pick one client acquisition channel and go all in

There are two main ways to get clients:

  • Freelance platforms / job boards
  • Cold outreach

Each has its pros and cons…

But we’re partial to freelancing platforms.

Why?

Because we believe in going where the paying clients are when you’re just starting out.

These are people looking to hire ASAP.

But cold outreach works too.

Either way, pick one and spend at least an hour a day on it until you’ve landed your first client.

Then rinse and repeat until your roster is full.

BONUS STEP: Diversify

There are a few ways to diversify your freelance business and income once you’ve established a baseline level of security:

  • Build an audience on social media
  • Promote other people’s products
  • Create your own digital products
  • Start a side business

Keep reading for more on how to do this 👇


Working For Yourself

Diversifying Your Client & Income Streams

People follow leaders, not experts.

That’s why creating content on social media is so important for freelancers…

Because content creation is leadership.

And even if you’re not an A-List service provider with a track record full of big wins…

Sharing your perspective on social can help establish credibility and authority…

Which can lead to lucrative deals you may not have landed otherwise.

You never know who’s watching.

But here’s an important piece of advice related to our “start from scratch” plan above:

Pick one social media platform and go all in on it.

Don’t try to be on Twitter, LinkedIn, TikTok, and Instagram all at once.

Each platform has their nuances…

And unless you’ve got 2-4 hours you can dedicate to creating content every day…

The sacrifice isn’t worth it.

So take the time to learn the ins and outs of your platform of choice.

As an added bonus, once you’ve built a following and created some top-performing pieces of content…

You can easily repurpose them on other platforms.

For example, Dickie Bush recently shared these impressive results just from posting his top 50 tweets and threads on LinkedIn.

Moral of the story:

Focus on getting traction one platform at a time.

Then move on to conquer the next one.


From The Paid Ads Gig

Avoid Making This Retargeting Mistake

Retargeting is a key part of any paid ads strategy.

Even in a post-iOS 14 world.

But there’s one common mistake we see even experienced advertisers making with their retargeting strategy:

Not retargeting people to a different offer.

If someone sees your ad, clicks on it, hits your lander, but doesn’t opt-in or buy…

Retargeting them with same offer again and again amounts to saying:

Hey, I know you decided you didn’t want this the first time you saw it… but how about now??”

Can this approach produce *some* results?

Yes.

But as a skilled media buyer, you can do better…

By retargeting them to a different offer (and ideally, one that lowers the commitment.)

For example:

  • Retargeting ecom buyers with a free + shipping offer
  • Retargeting info product buyers with a quickstart guide
  • Retargeting SaaS buyers with free 7-day trial
  • Retargeting coaching clients with a low-ticket group challenge

Presenting them with a new offer creates a “reason why” for your ad…

And increases the chance they’ll take action.


Quote of the Day

“Life is very short and anxious for those who forget the past, neglect the present, and fear the future.”

Seneca


⚠️ Tesla job cuts

Happy Monday! On this day in 1944, Allied troops stormed the beaches at Normandy, marking the beginning of the end of World War 2.

The oldest known living U.S. veteran of WWII was Lawrence Brooks, who died this past January at the ripe old age of 112. When asked about the secret to his unusually long life, he replied “be nice to people.” Amen to that 🙏

Now let’s get you caught up on what’s happening…


Making the Rounds

  • Ad spend on search ads for ecommerce in the U.S. set to double by 2026. Intelligence from eMarketer projects 55.72 billion in ecom search ad spend in 2026, compared to 27.10 billion this year.

  • Elon Musk announces plan to cut 10% of Tesla jobs, share price drops 8.5%. He wants to cut staff due to a “super bad feeling” about the economy. Musk later walked back his remarks, saying the 10% cut would only apply to salaried staff and not factory workers. But that didn’t stop the stock price from plunging 8.5% on Friday. Conflicting analysis on whether we’re headed for a recession or not continues to fly…

  • Facebook and Instagram Reels can now be up to 90 seconds long. It’s a 30 second increase from the previous limit of 60 seconds, mirroring a similar update from TikTok, as they scramble to compete with the short-form category king. More on this in today’s Paid Ads section.

Working With Clients

What Makes a Great Hook, Email, or Ad Angle

Mainstream wisdom is everywhere.

Your audience is bombarded with the same advice all the time.

– cut back on lattes
– eat more vegetables
– go to bed earlier
– etc etc

But what sets you (or your client) apart from everyone else is where they disagree.

So ask yourself: what controversial opinions can I highlight?

What mainstream advice do I (or my client) DISAGREE with?

That’s often what makes for the best hooks, emails, or ad angles.

Now, a caveat:

You need to be able to make a logical case for why you disagree.

Don’t just disagree to be a contrarian or to grab attention… unless you can back it up.


Working For Yourself

Sorry, I’m OOO

The numbers are in:

For many of us, working from home often means working (a lot) more than 8 hours a day.

And with notifications pouring in from dawn ‘till dusk (and sometimes even long past then)…

Maintaining more than a shred of work/life balance is a constant battle.

So here’s a simple tip to help you stay stane:

Use “work speak” to set effective boundaries.

Since your home and your office may be the same place, being “out of office” doesn’t have to apply only when you’re away from the computer. 

It can simply mean you’re unavailable.

Whether that’s because you’re doing deep work on a project or going deep into the latest season of Bridgerton.

And “meetings” don’t always have to be work-related — they can also be calls to catch up with family or friends.

Bottom line is:

Many people have an easier time understanding (and respecting) your boundaries when you use the right language to set them.


From The Paid Ads Gig

A TikTok Lead, a Facebook Lead, and a YouTube Lead Walk Into a Bar…

Advertisers have got plenty of options when it comes to running paid traffic on social these days:

  • Facebook
  • Instagram
  • YouTube
  • TikTok
  • LinkedIn
  • Twitter

Some are a helluva lot more popular than others these days (*cough* TikTok *cough*)…

But what many paid ad experts don’t realize is:

Different platforms produce different kinds of leads.

TikTok may be the ad platform du jour…

But because it emphasizes short-form content, TikTok leads are naturally less qualified compared to leads from Facebook or YouTube.

Now that doesn’t mean running ads on TikTok won’t work for you…

In fact, we know lots of people who are having success there…

Largely because the traffic is so much cheaper.

Cost per click is typically much lower than Facebook, YouTube, or LinkedIn.

So the economics still work out.

Especially if you’re selling ecom products or low-ticket impulse buys that don’t require a ton of context or qualification before making a purchase.

But if you’re selling a high-ticket product or service? 

Not so much.

Ultimately, this is one of the reasons why Facebook is still our weapon of choice when it comes to running paid ads…

Because the amount of context people can get about your offer between long-form copy AND video is hard to beat.

Moral of the story is:

Not all leads are generated equal.

So keep that in mind when crafting your paid ad strategy.


Quote of the Day

“There is no failure. Only feedback.”

Robert Allen


☠️ Rest in peace

Happy Thursday! The latest Consumer Price Index Report dropped yesterday, revealing inflation has cooled a bit, coming in at 8.3%.

Speaking of things that are cooling, crypto darling LUNA and its companion stablecoin UST entered into a full-blown ice age this week: LUNA shed over 95% of its value in the past 7 days, going from $87 down to as low as $0.90 yesterday. Meanwhile UST, a stablecoin (meant to be) pegged to a $1 USD value, dropped as low as $0.24. Ouch.

Here’s what else is happening…


Making the Rounds

  • R.I.P to the iPod. Apple is officially discontinuing the iconic device. They’ll continue to sell the iPod Touch, its final model, while supplies last. The market for a dedicated music player ain’t what it used to be.

  • Twitter announces Copypasta Protocol. Kidding — it’s actually called the “Copypasta and Duplicate Content” policy. But we think protocol sounds better. Title aside, tweets found in violation will be unable to feature in Top Search and Trends results, and users responsible for sending the violating tweet will be deprioritized in the algorithm.

  • Instagram starts testing NFTs with creators this week. A limited number of creators, including Gary Vee, Jaden Smith, and a bunch of other people we’ve never heard of, will be able to share verified NFTs in their feed, Stories, or DMs. Functionality is limited to Ethereum-based NFTs, for now — but the company aims to support NFTs on Polygon, Solana, and Flow in the future.

Working With Clients

How Not to Fall On Your Sword

If you’ve been freelancing for a while, chances are you’ve screwed something up when working for a client.

And if you’re new to freelancing, well… give it time.

Either way, mistakes are inevitable.

They can’t be avoided.

But what most freelancers don’t realize is…

How you respond to a mistake can make or break your client relationship.

So own up to your screw ups.

If your sales letter went live with a typo in the headline…

Or you embedded the wrong video on a landing page…

Or you launched ads with a broken link…

Then take responsibility.

Don’t try to deflect the blame.

Clients will respect you for it, and — assuming the offense wasn’t firing-worthy — it will help to build trust and strengthen your relationship over the long term.


Working For Yourself

Find Your Yoda

The best thing about freelancing is that you can teach yourself the basics of almost any skill for free online.

Unfortunately, that’s also the worst part about freelancing.

Why?

Because you’ll often pick up a lot of bad habits along the way.

Things you’ll need to unlearn in order to progress and eventually master your craft.

That’s why finding a mentor is so important.

It may not make sense to look for one at the very beginning of your journey…

But once you’ve got a few paying clients and steady work coming in…

You should be looking for someone to learn from.

There’s a reason Tony Robbins says “the fastest way to achieve success is to model it”…

Because finding someone who can show you the way and help you avoid common pitfalls will shortcut your learning curve.


Tools We Love

Cut Back on Endless Email Chains and Pointless Zooms

Efficiency is key when communicating with clients.

If you went back and forth via email or jumped on Zoom every time a client had a question…

You’d never get any work done.

Good thing you don’t have to.

That’s because SnagIt lets you quickly record and share videos of your screen so you can add context and communicate efficiently with both clients and colleagues.

It also helps you screenshot ads, emails, and sales pages for your swipe file…

So you don’t have to start from scratch on your next project.

If you’re looking to streamline your freelance workflow…

Sign up for a free trial of SnagIt today.


Quote of the Day

“Talent is cheaper than table salt. What separates the talented individual from the successful one is a lot of hard work.”

Stephen King


💸 Ecom bribery

Happy Thursday! Today is Cinco de Mayo, a day celebrating Mexico’s victory over the French in 1862. Ironically, it’s much more popular outside of Mexico, as beer and spirits companies have commandeered it to sell some $700+ million of alcohol each year, topping both St Paddy’s Day and the Super Bowl. And they say advertising doesn’t work 😏

Here’s what else is happening…


Making the Rounds

  • Meta’s ecommerce division struggles to find its feet 2 years after launching. Since going live in May 2020, Facebook and Instagram Shops haven’t had much uptake, and now five execs have quit in the past six months, according to the WSJ. The features and overall UX are still pretty clunky, which is probably why Meta’s offering a 20% bribe promotion to users making their first Instagram Shop purchase.

  • YouTube sets its sights on live shopping? With ad revenue tumbling last quarter, the platform is looking at new ways to monetize, which includes a “big bet” on live shopping. Considering livestream shopping generated over $5.6 billion in the U.S. in 2020, it could help them fend off TikTok in the years to come.

  • Twitter tests new “Circle” feature to manage tweet reach. Similar to the “Close Friends” feature on Instagram, Twitter is testing a new feature called “Circle.” Users can have up to 150 people in their Circle, and choose to tweet only to them (instead of their entire following).

Working With Clients

Special Delivery

Freelance businesses are built on long-lasting relationships.

One of the best ways to show your appreciation for clients is to send them a gift.

It could be as simple as a handwritten note, pen, or gift card…

Or something more elaborate like a food and wine box.

A few options to check out:

As for timing, we recommend sending a gift after finishing the first big project with a new client…

Or to mark a big anniversary, like one, two, or even five years (if you’re so lucky!).


Working For Yourself

SPOTTED: Freelancers at Tax Time

As a freelancer, you wear two hats at all times:

1) Technician

2) Operator

Where most freelancers go wrong is by focusing strictly on their responsibilities as the technician.

Doing a great job for your clients is key.

But don’t shirk your duties as the CEO of your freelance biz.

Particularly when it comes to bookkeeping and finances.

Since you’ll be classified as an independent contractor, that means you’re on the hook for paying income taxes.

And contrary to popular belief, the 2022 tax season doesn’t start next April…

It’s already begun.

So make sure you’ve got enough left over when the tax man comes for his cut.

On a related note, you might want to check out Catch — a free personal payroll tool specifically for freelancers.

But whether you use a fancy piece of software or a plain ol’ Google Sheet…

What matters most is that you stay on top of it.


Tools We Love

How to Become an Overnight Celebrity in Your Niche

Case studies and social proof are great.

But there’s one thing holding most freelancers back from charging premium rates and commanding an elite position in the marketplace…

Credibility (or a lack thereof).

And the fastest way to build credibility is to “borrow” it from somebody else…

By getting booked as a podcast guest.

Studies show podcast listeners are typically more educated, affluent, and active on social media than the average American.

And when prospects see (or hear) you being interviewed by someone else they trust, those feelings are instantly transferred to you.

That’s where Guestio comes in.

Their guest booking and interview platform allows you to cut to the front line and book yourself on shows like:

  • Entrepreneurs On Fire with John Lee Dumas
  • Build Your Network with Travis Chappell
  • Franchise Secrets with Erik Van Horn
  • And many more

No more jumping through hoops or sending out cold DMs.

So if you’re looking for the simplest and easiest way to build credibility and attract more of your dream clients…

Head over to Guestio:

Find your first (or next) podcast booking on Guestio today.


Quote of the Day

“I’m a greater believer in luck, and I find the harder I work the more I have of it.”

Thomas Jefferson


👔 Collar swapping

Happy Friday! The weekend is right around the corner. The next Formula One race takes place in Italy on Sunday. With Ferrari leading both the Driver’s and Constructor’s Championship after three races, we’re guessing the fans are gonna be at 12/10 on the hype meter. Essere Ferrari! 🏎️

In other news, here’s the latest…


Digital Marketing News

  • 10% of Americans are collar swapping. According to a recent survey, the pandemic has led to a surge in “new collar” workers — blue collar workers trading in their hammers and hardhats for briefcases and button-up shirts. These “new collar” jobs typically involve tech and offer better pay and growth opportunities.
  • Elon secures funding to buy Twitter. A new S.E.C filing reveals he’s getting $25.5 billion from Morgan Stanley and putting up another $21 billion of his own money. Rumors of a tender offer continue to fly.

  • Instagram announces algorithm tweak to favor original content. The update will deprioritize re-posted content that’s already on the app (like Reels) as well as accounts that just aggregate existing content. 

Working With Clients

The One Thing Dream Clients Are Allergic To

“That’s too expensive.”

Three words most new freelancers are terrified to hear when pitching clients.

But here’s the thing…

You’re far more likely to underprice yourself vs overprice, especially if you’re less established…

And if your rate’s too low, then you’ll scare away great clients.

So, what’s the answer?

Make friends.

Get to know other service providers and find out what they charge — even if it’s just a rough ballpark.

Because the better you can understand the lay of the land… 

The easier it will be to price yourself competitively and land top-tier clients.


Working For Yourself

Get Me Outta Here

One of the biggest benefits of working remotely is being able to shift your schedule to suit your lifestyle.

Whether that’s running errands in the middle of the day…

Hitting the gym at the precise moment that all the squat racks are free…

Or just taking a much-needed break from staring at the screen.

But as you may know…

Stepping away from the computer instantly increases the chance you’ll be needed for something by approximately 92.47%*.

Especially if all’s been quiet.

So, here’s how to make sure you’re ready for anything:

Download all work apps on your phone so you can be available even when you’re away from the computer.

  • Zoom
  • Slack
  • Telegram
  • WhatsApp
  • Messenger
  • Google Drive
  • Ads Manager

Get everything you could possibly need to communicate or collaborate.

This way, you can step outside with peace of mind.

*based on anecdotal evidence


From The Copywriting Gig

Activate These 4 Buying Triggers to Make More Sales

Want to learn a simple trick to sell more stuff?

When it comes to buying decisions, human psychology isn’t as complicated as you think.

If you can position your offer as…

  • New
  • Fast
  • Cheap
  • Easy

… then you’ll have no trouble making the cash register ring off the hook.

It doesn’t matter whether you’re selling lawn mowers or light bulbs…

Because we’re hardwired to want things that check all four boxes.


Quote of the Day

“Challenges are gifts that force us to search for a new center of gravity. Don’t fight them. Just find a new way to stand.”

Oprah Winfrey


📺 Netflix and spill

Happy Thursday! They say April showers bring May flowers. But what do May flowers bring? Find the answer at the bottom of today’s newsletter.

Here’s what’s happening…


Digital Marketing News

  • Could ads finally be coming to Netflix? The streamer revealed they lost 200k subs in Q1, which led the stock price to sink 35% yesterday. And in a stunning reversal, CEO Reed Hastings said they’re aiming to create an ad-supported tier for people who are “advertising tolerant.” Ads, ads everywhere.
  • Instagram users can now tag products in their feed posts. This latest update strengthens the case for brands to invest in influencer marketing and user-generated content (UGC). Stories are still off-limits for now.

  • Meta is testing custom audience expansion on Facebook. This one’s a head-scratcher though — custom audiences are usually used for retargeting. Can you imagine seeing an ad that says “Hey! You left this in your cart” from a website that you’ve never visited before? Us either. Fingers crossed advertisers will be able to opt-out of this new feature in the future.

Working With Clients

Big Marketing Budgets Got Us Like…

If you’re on the hunt for the perfect freelance client, here’s a quick tip to narrow your search:

Bigger companies can afford to spend more on marketing.

You may have an easier time convincing a local business to hire you if you’re brand new…

But big companies always make better clients.

Why?

Three reasons:

1 – Their products and services have already been validated by the market (people want them)

2 – They usually have lots of existing assets for you to work with (copy, videos, past promotions, etc)

3 – They’re used to spending money on marketing (and freelancers)

Pro tip: put together custom sample pieces for every big client you’re pitching free of charge.

This delivers value up front and will help you immediately stand out.


Working For Yourself

How to Get Your Creative Juices Flowing Again

Struggling to come up with a creative solution to a work problem?

There’s a reason why famous thinkers like Darwin, Einstein, and Nietzsche used daily walks to stimulate their creativity.

Next time you’re feeling stumped, try this:

STEP 1: Direct your mind to find a solution

STEP 2: Go for a walk

STEP 3: Get back to work & request the solution

What you’ll find is that your subconscious mind continues working on the problem, even after you’ve shifted your active focus away from it.


Tools We Love

Don’t Ask Me Again

Death, taxes, and password resets.

Three things you can count on when doing business online.

And if you want to keep track of all your usernames and passwords, both for yourself and for clients, without going mad…

Or having to ask for them again and again…

LastPass has got you covered.

Trusted by 30M+ happy users, it’s the simplest way to keep your sensitive info safe, secure, and highly organized.

Try LastPass for free and get peace of mind today.


Quote of the Day

“Formal education will make you a living; self-education will make you a fortune.”

Jim Rohn


Riddle of the Day

Answer: Pilgrims. The Mayflower was an English ship that carried them to the New World in 1620.


😈 Elon launches hostile Twitter takeover

Happy Friday! For anyone celebrating Easter this weekend, we wish you lots of turkey, gravy, and mini eggs. Is there a more iconic thruple? We’ll wait.

In the meantime, here’s what’s going on…


Digital Marketing News

  • Elon offers to take Twitter private at $54.20 a share. I guess we know now why he declined that board seat. The CEO of Tesla and SpaceX announced a bid yesterday to buy Twitter and take it private. He later said in an interview “I don’t care about the economics at all.”
  • Digital ad revenue in the US shot up 35% last year. In a stunning report everyone no one saw coming, digital ad revenue surged last year as a result of the pandemic. However, war in Ukraine and a looming recession threaten to derail the industry’s momentum.

  • Mobile advertising reverses 3-year downward trend. The industry-wide surge last year also helped put an end to mobile’s losing streak, growing by 37% after 3 straight years of declining revenue. With short-form content like Instagram Reels, YouTube Shorts, and TikToks taking over, there’s likely a lot more where that came from, as bigger companies continue to pour money into paid social.

Working With Clients

When in Doubt, Refer Out

Got a lead you can’t help?

Don’t just send them away…

Refer them to someone else in your network.

Becoming a “connector” helps you build goodwill and social capital with both parties — the lead and the person you refer them to.

Something that often comes back around to you…

Whether it’s a referral fee, a client being referred to you, or something else altogether.

And if you don’t have a network of other service providers you can refer to, it’s time to start building one.

Aim to have at least one person you can refer to for all the services adjacent to yours.

– If you’re a copywriter, get to know someone who runs paid ads
– If you run paid ads, get to know someone who does graphic design or video editing
– If you’re a graphic designer, get to know someone who builds funnels

A bigger network always means more opportunities.


Working For Yourself

Why Robots Don’t Have Work-Life Balance Problems

One of the hardest parts about working remotely is maintaining a healthy work-life balance. Unlike our robotic brothers and sisters, we don’t come with an off switch. So, what’s the solution? 

Creating a “shut down” ritual. 

Whether it’s turning off your computer, closing the office door, putting Slack on snooze, or going for a walk — developing a routine that signals the end of the day can do wonders for your mental health. 

For example, author and digital minimalism advocate Cal Newport actually says the phrase “schedule shut down, complete” out loud at the end of his workday.

We’re not quite ready to go that far…

Instead, we prefer checking in to see how much our crypto portfolio is down 🙃📉


From The Paid Ads Gig

Don’t Leave This Off Your Pre-Launch Checklist

Mobile devices make up about 50% of all internet traffic.

And when it comes to running ads on paid social, that number is closer to 80%+.

That’s why it’s so important to preview ads and landers on mobile before you launch.

Because what looks great on desktop can become a nightmare on mobile.

Always review:

  • Font sizes & spacing
  • Image/video sizes
  • Button sizes
  • Load time

Most page builders give you the ability to set up different displays for desktop and mobile.

So take advantage of it.

In fact, you should probably build your page for mobile first, then adjust it for desktop.


Quote of the Day

“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.”

Sara Blakely


🍎 $16 billion reasons to hate Apple

Happy Thursday! Today’s a great day to remind yourself how lucky you are. Life is good 🙏

Now let’s get you caught up on the latest…


Digital Marketing News

  • Apple’s privacy updates may cost Meta, YouTube, Snap, and Twitter up to $16 billion in lost revenue this year. Meta and Snap are projected to be the hardest hit, followed by YouTube and Twitter. Ouch. Something tells us Apple may get left off the social media Christmas card list this year.
  • Making money in the metaverse. Meta is experimenting with new ways to help creators monetize in Horizon Worlds, its Quest VR metaverse platform. Meta will reportedly take a 25% cut of all virtual items and effects sold by creators, on top of a “platform fee.”

  • Etsy sellers go on strike to protest price hike. Speaking of transaction fees, Etsy just raised theirs from 5% to 6.5%, and sellers are not impressed. More than 14,000 have gone on strike this week to protest the increase.

Working With Clients

Try This Simple Growth Hack to Get More Clients

Most freelancers tend to overcomplicate the process of getting clients.

So here’s a simple tip to try:

Once you’ve scored a big win for a new client and asked them for a video testimonial…

Ask them for a referral.

Keep it simple and straightforward by saying something like…

“Given how we’ve been able to [achieve client’s desired result], I wondered if you might know anyone else looking to [achieve desired result]. I’m looking to fill a spot on my client roster and I’d love to help someone in your network achieve similar results.”

That’s it.

You can also get creative and incentivize them by offering a discount, gift card, bonus, or referral fee. 

Bottom line is:

Referred clients are typically much higher-quality than those found via cold outreach or on freelancing platforms.

Plus, everyone likes to “have a guy.”

It allows us to build social capital by playing the connector.

So when it comes to finding new clients, you should always start with your existing client base.


Working For Yourself

Why Not All To-Do Lists Are Made Equal

To-do lists are probably our favorite productivity hack….

But they’re not all made equal.

That’s because the most effective to-do lists are written the night before.

If you want to hit the ground running first thing in the morning, you should already know what comes first, second, and third.

Otherwise, you’ll waste valuable energy and momentum trying to decide what to tackle first.

Plus, as an added bonus, you’ll sleep better too.


Tools We Love

We’re Pretty Sure You Deserve a Raise

If you’re an international freelancer, getting paid in USD is great…

… Until you actually convert it into your own currency.

Traditional solutions like PayPal (or god forbid, your own bank) will make you pay out the nose to convert USD into your local currency.

That’s why we use Wise (formerly TransferWise). 

Not only do they give you a much better rate than PayPal on currency conversions, but they also give you a local USD bank account so you can get paid via bank transfer instead of a wire.

Open a free account today and start keeping more of your hard-earned money for yourself.


Quote of the Day

“I am not a product of my circumstances. I am a product of my decisions.”

Stephen Covey