🪦 RIP threads

Happy Thursday! This is The Gig, aka the morning paper for freelancers looking to build profitable client businesses.

Mentioned in today’s issue: Twitter, Google, Facebook, Instagram, and the Department of Housing and Urban Development. Plus why you should know your numbers, the importance of looking the part if you want to get paid, and how to lose friends and annoy people.

Estimated reading time: 2 minutes and 44 seconds


Making the Rounds

  • Twitter testing new Notes feature that could eventually replace threads. These new long-form posts can have images, videos, and even other tweets mixed in. One upside is the content could then be indexed by Google, giving it the potential to drive inbound traffic from search. 
  • Meta agrees to revise ad targeting for credit, housing, and employment ads. The agreement settles a complaint from the Department of Housing and Urban Development alleging the company broke the law by targeting housing ads based on age, race, and gender.

  • Facebook and Instagram hold off taking a cut of creator revenue until 2024. Meta had originally planned to start taking a cut of creator’s revenues in 2023, but then announced the change on Tuesday alongside a bunch of other monetization updates.

Working With Clients

Know Your Numbers

What gets measured gets managed.

That’s why, when it comes to working with clients…

You should be tracking your prospecting numbers on a weekly basis.

  • How many people you reached out to
  • How many calls you booked
  • How many proposals you submitted
  • How many clients you landed

This allows you to identify where the constraint is — just like analyzing a client’s underperforming sales funnel — and then try new things until you crack the code.


Working For Yourself

Look the Part, Be the Part

One of the best parts about working remotely is the dress code.

As in, there is none.

But as nice as it is to spend the day working in sweatpants and a hoodie…

Here’s the thing…

When you’re on video calls, it’s important to “look the part.”

If you want to be taken seriously as a service provider…

Meaning you want to be seen by your clients as someone who knows how to get results…

(and is paid handsomely for it)

Then you need to come correct.

That doesn’t have to mean business formal attire, but it should mean a clean and wrinkle-free outfit.

Studies have shown that what you wear can and does affect how you feel…

So leverage the science of fashion to show up the way you want to inside your business.


Tools We Love

How to Lose Friends and Annoy People

Ever been on call with someone who had lots of background noise?

It sucks.

But… it’s even worse when you’re the one with the bad background noise.

Fortunately, that’s where Krisp comes in.

It’s a free software solution that completely eliminates background noise.

And when we say completely, we mean it.

Whether it’s a barking dog, crying baby, or a computer fan so loud it could pass for a vacuum cleaner…

Krisp uses AI technology to cut out background noises from your mic and speaker so you (and more importantly, your clients and colleagues) can finally enjoy distraction-free calls.

Get Krisp for free today.


Quote of the Day

“I begin to speak only when I’m certain what I’ll say isn’t better left unsaid.”

— Cato


đź›’ Amazon influencers

Happy Thursday! Here’s a fun fact: the word “freelancers” originally referred to sword-wielding soldiers for hire. As in, “free lancers.” Go figure.

Mentioned in today’s edition: Amazon Live, Insider, the European Commission, Meta, Google, and Twitter. Plus how to raise your rates, what to do when your creative juices dry up, and the list-building secret that slaps.

Estimated reading time: 3 minutes and 43 seconds


Making the Rounds

  • Amazon offers up to $9,000/m in bonuses to influencers. Emails obtained by Insider reveal the ecommerce king offered influencers anywhere from 2-9k per month to use its new live shopping feature, Amazon Live — on top of regular commissions based on sales.
  • Big Tech firms forced to fight deepfakes or risk paying hefty EU fines. An update to the European Commission’s code of practice will force companies like Meta, Google, Twitter, and others to implement policies to fight back against deepfakes, or risk yuge fines of up to 6% of cash collected globally (!!).

  • Study finds consumers prefer text messages over email for appointment reminders. SMS also topped email for delivery confirmations and payment reminders, while email was the medium of choice for order confirmation, flash sales, and customer support. Just like trying to decide between tequila and mezcal on a Friday night, the answer is to do both.

Working With Clients

“Raise Your Rates” They Said… “It’ll Be Easy” They Said…

“Raise your rates.”

Sounds easy enough in theory…

But in practice, it’s a little trickier than it looks.

You might be wondering:

  • When’s the best time to raise my rates?
  • How much should I raise your rates?
  • Do I raise rates for everyone – or just new clients?
  • How do I justify it (aside from just wanting to get paid more)?

These are only a few of the questions freelancers are forced to figure out if they want to successfully raise their rates.

So, here’s our advice…

(+) Raise your rates as demand for your services increases (or once your client roster is full)

(+) Aim to increase prices by 10-20%

(+) Start by raising your rates just for new clients – but make sure to let existing clients know they’re being grandfathered in at their current rate

(+) If raising rates on existing clients, explain that your new rate structure will allow you to spend more time and energy on their account – but also be prepared for them to leave

As a freelancer, you’re more likely to undercharge than overcharge…

But that doesn’t mean you should arbitrarily increase your rates by 5X either.

Focus on the value and ROI you’re delivering for your clients.

Use that as a barometer to gauge what you should be charging.


Working For Yourself

How to Get Your Creative Juices Flowing Again

Struggling to come up with a creative solution to a work problem?

There’s a reason why famous thinkers like Darwin, Einstein, and Nietzsche used daily walks to stimulate their creativity.

Next time you’re feeling stumped, try this:

STEP 1: Direct your mind to find a solution

STEP 2: Go for a walk

STEP 3: Get back to work & request the solution

What you’ll find is that your subconscious mind continues working on the problem, even after you’ve shifted your active focus away from it.


Tools We Love

The List Building Secret That Slaps

If you’re an email marketer or list owner, there’s an unpleasant reality you’ve got to face:

Unsubscribes.

In other words, every email you send shrinks your list…

And the more often you mail, the faster it happens.

… Unless you’ve got a referral program that makes subscribers excited to share your emails, that is.

That’s where SparkLoop comes in.

SparkLoop helps newsletter operators and email marketers get more high-quality subscribers on autopilot with a referral program.

It’s the ultimate combination of organic and paid acquisition.

With SparkLoop, you can flip the script so that every email you send actually GROWS your list.

Whether you opt for physical rewards, digital rewards, or a mix of each…

Turning subscribers into bounty hunters is one of the main reasons why companies like The Hustle and Morning Brew were able to grow so fast (and eventually get acquired).

If you’re a newsletter operator, try SparkLoop for free today.


Quote of the Day

“Keep away from those who try to belittle your ambitions. Small people always do that, but the really great make you believe that you too can become great.”

— Mark Twain