🪦 RIP threads

Happy Thursday! This is The Gig, aka the morning paper for freelancers looking to build profitable client businesses.

Mentioned in today’s issue: Twitter, Google, Facebook, Instagram, and the Department of Housing and Urban Development. Plus why you should know your numbers, the importance of looking the part if you want to get paid, and how to lose friends and annoy people.

Estimated reading time: 2 minutes and 44 seconds


Making the Rounds

  • Twitter testing new Notes feature that could eventually replace threads. These new long-form posts can have images, videos, and even other tweets mixed in. One upside is the content could then be indexed by Google, giving it the potential to drive inbound traffic from search. 
  • Meta agrees to revise ad targeting for credit, housing, and employment ads. The agreement settles a complaint from the Department of Housing and Urban Development alleging the company broke the law by targeting housing ads based on age, race, and gender.

  • Facebook and Instagram hold off taking a cut of creator revenue until 2024. Meta had originally planned to start taking a cut of creator’s revenues in 2023, but then announced the change on Tuesday alongside a bunch of other monetization updates.

Working With Clients

Know Your Numbers

What gets measured gets managed.

That’s why, when it comes to working with clients…

You should be tracking your prospecting numbers on a weekly basis.

  • How many people you reached out to
  • How many calls you booked
  • How many proposals you submitted
  • How many clients you landed

This allows you to identify where the constraint is — just like analyzing a client’s underperforming sales funnel — and then try new things until you crack the code.


Working For Yourself

Look the Part, Be the Part

One of the best parts about working remotely is the dress code.

As in, there is none.

But as nice as it is to spend the day working in sweatpants and a hoodie…

Here’s the thing…

When you’re on video calls, it’s important to “look the part.”

If you want to be taken seriously as a service provider…

Meaning you want to be seen by your clients as someone who knows how to get results…

(and is paid handsomely for it)

Then you need to come correct.

That doesn’t have to mean business formal attire, but it should mean a clean and wrinkle-free outfit.

Studies have shown that what you wear can and does affect how you feel…

So leverage the science of fashion to show up the way you want to inside your business.


Tools We Love

How to Lose Friends and Annoy People

Ever been on call with someone who had lots of background noise?

It sucks.

But… it’s even worse when you’re the one with the bad background noise.

Fortunately, that’s where Krisp comes in.

It’s a free software solution that completely eliminates background noise.

And when we say completely, we mean it.

Whether it’s a barking dog, crying baby, or a computer fan so loud it could pass for a vacuum cleaner…

Krisp uses AI technology to cut out background noises from your mic and speaker so you (and more importantly, your clients and colleagues) can finally enjoy distraction-free calls.

Get Krisp for free today.


Quote of the Day

“I begin to speak only when I’m certain what I’ll say isn’t better left unsaid.”

Cato


👀 Privacy state of mind

Happy Monday! Another pole position, another race loss for Ferrari driver Charles Leclerc in Baku yesterday. Meanwhile, Jurassic World: Dominion topped expectations with a $143M domestic opening.

Mentioned in today’s newsletter: Facebook, AdBlock, Gen Z, Ghostery, Google Chrome, and YouTube Premium. Plus why new client onboarding matters, the #1 attribute of high-performers, and a copywriting tip that would get you an F in college.

Estimated reading time: 3 minutes and 20 seconds


Making the Rounds

  • Ad industry pushes back against federal opt-in privacy proposal. The bipartisan proposal would prevent companies from tracking users online without their explicit consent. 
  • Facebook facing steep drop offs in user activity. As Gen Z flocks to Instagram, Snapchat, and TikTok, eMarketer is projecting Facebook’s adult users will only average 30 minutes per day on the platform this year, down 7% compared to 2021.

  • Chrome planning to end support for legacy extension platform. Popular ad-blocking extensions like AdBlock and Ghostery may no longer work as well — if they can even make the transition to the new platform in the first place. Could this be Google’s top secret plan to juice YouTube Premium subscriptions?

Working With Clients

Is Your Onboarding Process Making New Clients Seasick?

What’s the most high-stakes aspect of working with clients?

A) The sales process
B) Submitting your work for approval
C) Seeing how your work performs
D) Getting paid

Answer:

None of the above.

The most high-stakes aspect of working with clients is the onboarding process.

That’s because the onboarding process sets the tone for the rest of your work together, including what expectations they have, and how they perceive your work.

In fact, according to ZenDesk, 62% of B2B customers buy again after a good customer service experience.

But unfortunately, most freelancers don’t have a structured onboarding process in place.

So new clients are stuck feeling like they’re prepping to cross the Atlantic in a rubber dinghy…

Instead of a $40M yacht that will get them safely and smoothly to their final destination.

If you want to give your clients clarity and confidence that the project is going to be a smashing success, develop a rock-solid onboarding process.

This should include:

  • Signing an official agreement
  • Filling out any worksheets + background docs you need to start the project
  • Getting access to any software tools, ad accounts, shared folders, etc
  • Discussion of timeline, budget, project expectations
  • A kickoff call to review and make sure everything is in order before you begin

If your onboarding process could do with a little bulking up, share the newsletter with just 3 friends and we’ll send you the Digital Marketer’s Template Toolkit — a bundle of worksheets for new clients to fill out so you can extract all the information you need to knock the project out of the park.


Working For Yourself

If ‘Ifs’ and ‘Buts’ Were Candy and Nuts

One of the hallmarks of high-performers in any arena is a high say-do ratio.

When they say they’re gonna do something…

They do it.

Plain and simple.

No ifs, ands, or buts.

Following through on what you SAY you’re gonna do builds confidence and centers your locus of control.

So if you keep saying you’re gonna…

– apply to more freelance jobs
– start doing cold outreach
– post more on social media
– find a mentor
– go to a live event
– grow your network
– raise your rates
– etc etc etc

Then do it.

Prove to yourself you are in control.

And save the excuses for later.


From The Copywriting Gig

Your English Teacher Wouldn’t Approve

Good news for anyone who couldn’t stand studying Shakespeare:

The art and science of writing words that sell has nothing to do with what you learned in English class.

In fact, it breaks pretty much all the rules.

Some key points to focus on:

  • Keep paragraphs short (1-2 lines)
  • Avoid using big words (3 syllables or less)
  • Ellipses are your friend

It may feel funny at first…

But if you want to sell more stuff, train yourself to write conversationally and in plain English.

Looking to speed up the process? Put your copy through Hemingway before submitting it.


Quote of the Day

“Ambition is a dream with a V8 engine.”

Elvis Presley


📉 Ads so Basic

Happy Thursday! Mentioned in today’s newsletter: Meta, Apple, iOS 16, and of course, Twitter and Elon Musk. Plus how making friends with the competition can help you land more clients.

Let’s dive in…

Estimated reading time: 3 minutes and 10 seconds


Making the Rounds

  • Meta rumored to be working on new Basic Ads product. The new privacy-focused ad format would reportedly offer little to no targeting options and only limited performance metrics like video views and post engagement. Sounds terrific — where do we sign up?

  • Apple launching browser push notifications with iOS 16. Users will be able to opt-in through Safari and other iOS-supported browsers once the updated OS rolls out.

  • Elon Musk’s Twitter financing has been put on ice. Given his public griping about the takeover, some of his financiers are starting to feel a bit iffy about funding the acquisition — at least until they have a clearer picture of whether the deal will go through.

Working With Clients

SPOTTED: Client Attempts to Access Your Word Doc Portfolio

If you’re using freelance platforms to find clients and land gigs…

There’s one thing you can do when putting in a proposal that all prospective clients will appreciate, whether they hire you or not.

And that is:

Sharing links to samples or portfolio pieces via Google Drive.

Don’t send over PDFs, Word docs, or Excel spreadsheets they have to download.

Why?

Because a client may take one look at your sample and decide they don’t like it.

Or that you’re not the right person for the job.

And if you (along with 9 other freelancers) have sent them a handful of docs to download, then they’re stuck with a bunch of useless documents on their computer they’ll never look at again.

So do them a favor and send them a Share link instead.


Working For Yourself

When Getting “Friend Zoned” is a Good Thing

Before someone will hire you to do a job, they have to know (or at least believe) that you can actually do the job.

And if you’re running a freelance business…

This gap of awareness is much easier to bridge if you do it in advance.

How?

By building your network and getting to know other people in your industry.

There’s a reason they say your network is your net worth.

Because the more people know who…

1 – Who you are

2 – What you can do

… the more opportunities you’ll get.

Plain and simple.

And if you’re worried about “the competition” or anyone else who provides the same service as you do..

Consider this:

There is SO much more work out there than there are competent people who can do it.

The amount of people who have both skill and the will to pursue the same goals as you do is so small that it doesn’t even matter.

The closer you get to the top, the smaller the world gets.

Become a connector and you’ll have more opportunities than you know what to do with.


Tools We Love

How International Freelancers Can Fight Inflation

If you’re an international freelancer, getting paid in USD is great…

… Until you actually convert it into your own currency.

Traditional solutions like PayPal (or god forbid, your own bank) will make you pay out the nose to convert USD into your local currency.

That’s why we use Wise (formerly TransferWise). 

Not only do they give you a much better rate than PayPal on currency conversions, but they also give you a local USD bank account so you can get paid via bank transfer instead of a wire.

Open a free account today and start keeping more of your hard-earned money for yourself.


Quote of the Day

“Life isn’t about finding yourself. Life is about creating yourself.”

George Bernard Shaw


⚠️ Tesla job cuts

Happy Monday! On this day in 1944, Allied troops stormed the beaches at Normandy, marking the beginning of the end of World War 2.

The oldest known living U.S. veteran of WWII was Lawrence Brooks, who died this past January at the ripe old age of 112. When asked about the secret to his unusually long life, he replied “be nice to people.” Amen to that 🙏

Now let’s get you caught up on what’s happening…


Making the Rounds

  • Ad spend on search ads for ecommerce in the U.S. set to double by 2026. Intelligence from eMarketer projects 55.72 billion in ecom search ad spend in 2026, compared to 27.10 billion this year.

  • Elon Musk announces plan to cut 10% of Tesla jobs, share price drops 8.5%. He wants to cut staff due to a “super bad feeling” about the economy. Musk later walked back his remarks, saying the 10% cut would only apply to salaried staff and not factory workers. But that didn’t stop the stock price from plunging 8.5% on Friday. Conflicting analysis on whether we’re headed for a recession or not continues to fly…

  • Facebook and Instagram Reels can now be up to 90 seconds long. It’s a 30 second increase from the previous limit of 60 seconds, mirroring a similar update from TikTok, as they scramble to compete with the short-form category king. More on this in today’s Paid Ads section.

Working With Clients

What Makes a Great Hook, Email, or Ad Angle

Mainstream wisdom is everywhere.

Your audience is bombarded with the same advice all the time.

– cut back on lattes
– eat more vegetables
– go to bed earlier
– etc etc

But what sets you (or your client) apart from everyone else is where they disagree.

So ask yourself: what controversial opinions can I highlight?

What mainstream advice do I (or my client) DISAGREE with?

That’s often what makes for the best hooks, emails, or ad angles.

Now, a caveat:

You need to be able to make a logical case for why you disagree.

Don’t just disagree to be a contrarian or to grab attention… unless you can back it up.


Working For Yourself

Sorry, I’m OOO

The numbers are in:

For many of us, working from home often means working (a lot) more than 8 hours a day.

And with notifications pouring in from dawn ‘till dusk (and sometimes even long past then)…

Maintaining more than a shred of work/life balance is a constant battle.

So here’s a simple tip to help you stay stane:

Use “work speak” to set effective boundaries.

Since your home and your office may be the same place, being “out of office” doesn’t have to apply only when you’re away from the computer. 

It can simply mean you’re unavailable.

Whether that’s because you’re doing deep work on a project or going deep into the latest season of Bridgerton.

And “meetings” don’t always have to be work-related — they can also be calls to catch up with family or friends.

Bottom line is:

Many people have an easier time understanding (and respecting) your boundaries when you use the right language to set them.


From The Paid Ads Gig

A TikTok Lead, a Facebook Lead, and a YouTube Lead Walk Into a Bar…

Advertisers have got plenty of options when it comes to running paid traffic on social these days:

  • Facebook
  • Instagram
  • YouTube
  • TikTok
  • LinkedIn
  • Twitter

Some are a helluva lot more popular than others these days (*cough* TikTok *cough*)…

But what many paid ad experts don’t realize is:

Different platforms produce different kinds of leads.

TikTok may be the ad platform du jour…

But because it emphasizes short-form content, TikTok leads are naturally less qualified compared to leads from Facebook or YouTube.

Now that doesn’t mean running ads on TikTok won’t work for you…

In fact, we know lots of people who are having success there…

Largely because the traffic is so much cheaper.

Cost per click is typically much lower than Facebook, YouTube, or LinkedIn.

So the economics still work out.

Especially if you’re selling ecom products or low-ticket impulse buys that don’t require a ton of context or qualification before making a purchase.

But if you’re selling a high-ticket product or service? 

Not so much.

Ultimately, this is one of the reasons why Facebook is still our weapon of choice when it comes to running paid ads…

Because the amount of context people can get about your offer between long-form copy AND video is hard to beat.

Moral of the story is:

Not all leads are generated equal.

So keep that in mind when crafting your paid ad strategy.


Quote of the Day

“There is no failure. Only feedback.”

Robert Allen


🥷 Facebook security breach

Happy Wednesday! As a wise man once said: hard work never went out of style.

Here’s what’s happening…


Making the Rounds

  • Snap stock plunges over 43% after warning of revenue miss. CEO Evan Spiegel sent a note to employees on Monday warning the company would miss its revenue and earnings target for Q, dragging down other tech stocks like Alphabet, Meta, and Twitter with it.
     
  • “Buy now, pay later” firm Klarna lays off 10% of its workers. Given their current workforce of 7,000, the news means approximately 700 workers will soon be working on their resumes.

  • Newly disclosed Facebook bug made it possible to hack into accounts using Google to log in. A security researcher was able to break into Facebook accounts by exploiting a bug with Gmail’s authentication code. Facebook revealed they patched the bug in March, but pardon us while we go change our password anyway.

Working With Clients

Positioning 101

Struggling to land your first (or next) freelance client?

Breaking in can be tough when you don’t have a proven track record or a long list of big wins to share.

So here’s a trick to help you differentiate yourself…

Work in niches you already know.

“The riches are in the niches” is something you hear a lot from successful entrepreneurs…

And it applies to freelancing too.

Positioning yourself as a specialist within a niche is the best way to create an unfair advantage.

And it’s as simple as this:

Your freelance skill(s) + a deep understanding of the people in that niche = specialization.

This works if you’ve got brick and mortar experience…

If it’s something you studied in school…

Or if it’s just a topic you’re really passionate about.

Leverage the assets you’ve already got and you’ll have no trouble getting clients and closing deals.


Working For Yourself

Social Media Domination

People follow leaders, not experts.

That’s why creating content on social media is so important for freelancers…

Because content creation is leadership.

And even if you’re not an A-List service provider with a track record full of big wins…

Sharing your perspective on social can help establish credibility and authority…

Which can lead to lucrative deals you may not have landed otherwise.

But here’s an important piece of advice:

Pick one social media platform and go all in on it.

Don’t try to be on Twitter, LinkedIn, TikTok, and Instagram all at once.

Each platform has their nuances…

And unless you’ve got 2-4 hours you can dedicate to creating content every day…

The sacrifice isn’t worth it.

So take the time to learn the ins and outs of your platform of choice.

As an added bonus, once you’ve built a following and created some top-performing pieces of content…

You can easily repurpose them on other platforms.

For example, Dickie Bush recently shared these impressive results just from posting his top 50 tweets and threads on LinkedIn.

Moral of the story:

Focus on getting traction one platform at a time.

Then move on to conquer the next one 💪


From The Copywriting Gig

The One Thing All Top Copywriters Have in Common

Pop quiz — what do all A-List copywriters have in common?

A) Natural writing talent

B) Dashing good looks

C) PhD in English Lit

D) A drinking problem

The answer is: none of the above.

The one thing all A-List copywriters have in common is that they READ great copy every day.

Fortunately for you, you’re already subscribed to this newsletter 😉

But here are a few other Gig-approved email lists to help you step up your game:

If you want to stay sharp, you’ve got to be a student of the game.


Quote of the Day

“We are all a great deal luckier that we realize, we usually get what we want – or near enough.”

Roald Dahl


👀 What do Facebook users see?

Happy Monday! And a happy Victoria Day to our friends in Canada. If you haven’t had a chance yet, it’s not too late to fill out our 2-minute subscriber survey

Now here’s what’s happening…


Making the Rounds

  • Twitter tells employees the deal with Elon is still on. Despite his tweet about the deal being “on hold,” executives at Twitter recently told employees they won’t renegotiate the deal and intend to enforce the merger agreement if necessary. Speaking of Elon…
     
  • Facebook releases Widely Viewed Content Report. Two stats that stuck out to us: 1) the most posts with the most content viewers in the US only represented 0.1% of all content views on Facebook, and 2) 20.5% of the average user’s newsfeed is made up of Group posts. See the full report here.

  • SpaceX flight attendant accuses Elon of sexual misconduct. She alleged that while on a corporate flight, Musk exposed himself, then asked for an erotic massage and offered to buy her a horse, according to Insider. The flight attendant was reportedly paid 250k two years after the alleged incident and signed an NDA. Musk replied by calling the story a “politically motivated hit piece” and said there is “a lot more to this story.”

Working With Clients

Channeling Your Inner Liam Neeson

Finding your first client is arguably the biggest challenge you’ll ever face in your freelance career.

Especially if you’ve got no experience or track record.

So…

If you’re new to the game and looking for advice on how to land client numero uno…

Check out this article from our friends at Hustle Startup:

[READ]: 19 Actionable Ways to Get Your First Client

We’ve also got a little something for you in the referral section of today’s newsletter 👇


Working For Yourself

Base of Support

They say you should always invest in a good pair of shoes and a good mattress.

Why?

Because if you’re not in one, you’re in the other.

Well, we’ve got one more item to add to that list:

A good office chair.

Because if you’re spending 4-8+ hours working on the computer in a crappy chair…

You could easily end up with back, neck, or wrist pain.

And your skeleton deserves better than that.

Our top choice is the IKEA Markus.

But if you’re looking for a side-by-side comparison…

Check out TechRadar for some of the best office chairs of 2022.


From The Paid Ads Gig

Ads on Easy Mode

CPMs are on the rise.

Competition on the big ad platforms is getting stiffer.

And targeting ain’t exactly what it used to be.

So if you’re struggling to make paid ads profitable in 2022, you’re not alone.

But what’s the fix?

Well, it’s not a sexy marketing “hack” and it’s got nothing to do with flipping switches or the way you set up your campaigns…

Instead, the way to put your paid ads on easy mode is:

Launching a high-ticket offer.

One high-ticket sale of $2,000 to $5,000+ can liquidate a ton of ad spend and turn entire campaigns from bottomless money pits into cash-printing machines.

The two most common ways to do it from a traffic perspective are…

1) Promoting a low-ticket offer with an application on the backend

2) Driving traffic straight to a VSL or webinar that pushes leads to book a call

Bottom line:

The days of running profitable ads promoting low-ticket offers are over.

Traffic costs are only going to go up as the big ad platforms continue to mature…

So to make paid traffic work in 2022, you need to go high-ticket.


Quote of the Day

“Learn to recognize good luck when it’s waving at you, hoping to get your attention.”

Sally Koslow


🥶 Hiring freeze

Happy Monday! Reigning F1 world champion Max Verstappen was not to be denied in Miami this weekend. Despite starting from P3, he overtook second-place Carlos Sainz in Turn 1, passed pole-sitter Charles Leclerc a few laps later, and then never looked back.

He still trails Leclerc in the championship race, but it’s shaping up to be another thrilling season on the grid.

Now let’s get you caught up on what else is happening…


Making the Rounds

  • Would shoppers really pay to go ad-free? A new survey found 28.1% of shoppers would pay $50 per month to go ad-free on social media. Meanwhile, what most shoppers are actually doing these days is cancelling their subscriptions. That’s why Netflix and other streamers are rushing to build out new ad-supported tiers. Bottom line: consumers vote with their wallets, not their mouths.

  • Facebook initiates company-wide hiring freeze amid revenue slowdown. Internal memos leaked to Insider reveal the company is putting a kibosh on new hires for the foreseeable future. Something tells us the $10B per year they’re spending on AR and VR probably isn’t helping the bottom line right now, either.

  • Dwindling ecommerce sales send stocks plunging. Shopify, Etsy, Amazon, and Wayfair have all suffered big drops in share price recently as overall online sales have declined 1.8% compared to a year ago. 

Working With Clients

Scored a Big Win For Your Client? Here’s What to Do Next

Scoring your first big win for a new client is a great feeling.

It also creates the perfect opportunity for you to make a strategic request:

Ask them for a 2-minute video testimonial.

Clients will (almost) never volunteer these on their own…

And you never want to wait too long to ask for one.

So make sure to put in the request while you’re both riding high on the heels of a job well done.

Plus, this way, you can transcribe it to text and have their testimonial in both written and video form.

If you want to take your testimonial game to the next level…

Check out testimonial.to — it lets you automatically collect text and video testimonials so you can display them on your site.


Working For Yourself

Not All Athletes Wear Gym Shorts

Being your own boss sounds pretty great in theory…

But in practice, it’s a lot harder than it looks.

That’s because there’s no one watching over your shoulder to hold you accountable if you show up late, call in sick, or botch that TPS report.

So if you’re struggling to build momentum or hit the next income goal in your freelance biz…

Here’s some advice:

Start treating your life like a pro athlete.

Even though you may not feel like an athlete…

Your goals are the same:

Performing at a high level and sustaining that performance over the course of an entire season.

This can mean:

  • Waking up and going to bed at the same time each day
  • Developing a morning routine
  • Eating healthy
  • Exercising regularly
  • Finding ways to relax and de-stress

The more seriously you take your day-to-day habits and routines…

The better results you’ll see inside your business.


From The Paid Ads Gig

Resist the Temptation

One of the easiest media buying mistakes to make is changing too many things at once.

Especially when your ads are converting well.

Not only does this prevent the algorithm from optimizing…

But it also muddies the data and makes it almost possible for you to analyze effectively.

So resist the urge to make changes to campaigns that are crushing it.

If something’s working, let it work.

Run up the score.

Because you don’t want to end up “testing away” all your profits.


Quote of the Day

“It took me quite a long time to develop a voice, and now that I have it, I am not going to be silent.”

Madeleine Albright


🤝 50/50 rev share deal for creators

Happy Friday! Over 300,000+ race fans are expected to descend on Miami for its first ever Formula 1 race this weekend. And with Sunday’s forecast at 91 degrees, it’s gonna be a hot one. Here’s a fun fact: drivers can lose as much as 10-12 pounds over the course of a hot race like this one.

If you’re looking to catch any of the action, practice begins today. Qualifying takes place tomorrow, and then the race starts on Sunday at 3:30 PM EST.

Here’s the latest… 


Making the Rounds

  • TikTok offers 50/50 rev share deal to creators. The platform announced a new ad placement called TikTok Pulse, which allows brands to run their ads next to videos that rank in the top 4%. Creators will need at least 100k followers to qualify, but they’ll get a 50/50 split of the ad revenue.

  • Will commercial users be forced to pay for Twitter? Elon Musk hinted recently that there may be a “slight cost for commercial/government users” to use Twitter once his takeover deal closes.

  • Advertisers say TikTok ads > Facebook ads. Traffic to TikTok’s ads manager shot up almost 200% in Q1 compared to 2021, according to Similarweb. Facebook saw a 22% increase, while Twitter only got a meager 3% bump. Consumers are the ones leading the way, though: TikTok Android users reportedly spent an average of 1h22min per day on the platform in March 🤯

Working With Clients

How to: Fire an Annoying Client

So you’ve got an annoying client.

They’re blowing you up with emails, Slack DMs, and voice notes left and right…

Every single request is urgent…

And no matter how hard you try, nothing you do seems to be good enough for them.

In other words, it’s time to let them go.

But how, exactly? What’s the best way to fire an annoying client?

Well, for starters, it’s never easy…

Even if you’re already past the point of wishing a pox upon their house.

Send them an email or DM that hits these key points:

– I’m not the right person to help you achieve XYZ
– I hope you’ve gotten some good value from our time together
– Happy to get on a call to discuss if need be
– Still believe in your mission/product
– Will be rooting for you to succeed

The reason to send them a message instead of getting on a call right away is to give them a chance to digest it…

And (hopefully) eliminate the need for a call.

But this way, even if they insist on one, you’ve already got the hard part out of the way.

And if you have a 30-day cancellation policy in your contract, you can always offer to let them out of it if you’re really eager to end the relationship.


Working For Yourself

Don’t Shoot the Messenger

Part of being a marketer or entrepreneur is a steady stream of “aha” moments where you go…

Why didn’t I start doing this sooner?!?”

Such as…

  • Retargeting non-buyers
  • Adding a phone number to your opt in
  • Creating a referral program for your newsletter
  • Etc

Another one is upgrading the size of your laptop screen or computer monitor.

Now, if you’re traveling, that’s one thing.

But if you’re spending 40 hours a week working on an 11 or 13-inch screen…

You’re not doing yourself any favors.

In fact, you’re making things much harder on your eyes than they need to be.

Squinting causes your eyes to tire quickly…

And craning your neck to look down or get closer to the screen can lead to stiffness and soreness…

Both of which can lead to tension headaches.

So, our recommendation?

Grab yourself two curved 24-inch monitors  (setup permitting, of course).

Bonus points if you get monitor arms so they actually sit at eye level.

You (and your eyes) will thank us later.

And if you’d like to learn more about just how much the vision system affects our mind and body, listen to this eye-opening podcast with neurobiologist Dr. Andrew Huberman.

(sorry, couldn’t resist 😉


From The Copywriting Gig

How to Write a High-Converting FAQ

The frequently asked questions (FAQ) section is like the red-headed stepchild of any landing page or sales letter.

Most copywriters get lazy here because:

A) They write it last
B) They’re tired of repeating themselves
C) They assume anyone who’s gonna buy doesn’t need it

But the truth is, the FAQ gives you a perfect opportunity to overcome objections.

Especially since most readers will skim to the bottom first, then return to the beginning and read the page from top to bottom.

So here are some conversion-boosting answers to include in your FAQ:

– “Why should I choose over something else?”
– “How do I use ?”
– “Which order option is right for me?”
– “Is safe?”
– “How soon can I expect results with ?”
– “How soon can I expect to arrive?”
– “Why should I trust you when I’ve been burned by others in the past?”

Make sure to finish off every answer with a strong call to action


Quote of the Day

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”

Thomas Edison


💸 Ecom bribery

Happy Thursday! Today is Cinco de Mayo, a day celebrating Mexico’s victory over the French in 1862. Ironically, it’s much more popular outside of Mexico, as beer and spirits companies have commandeered it to sell some $700+ million of alcohol each year, topping both St Paddy’s Day and the Super Bowl. And they say advertising doesn’t work 😏

Here’s what else is happening…


Making the Rounds

  • Meta’s ecommerce division struggles to find its feet 2 years after launching. Since going live in May 2020, Facebook and Instagram Shops haven’t had much uptake, and now five execs have quit in the past six months, according to the WSJ. The features and overall UX are still pretty clunky, which is probably why Meta’s offering a 20% bribe promotion to users making their first Instagram Shop purchase.

  • YouTube sets its sights on live shopping? With ad revenue tumbling last quarter, the platform is looking at new ways to monetize, which includes a “big bet” on live shopping. Considering livestream shopping generated over $5.6 billion in the U.S. in 2020, it could help them fend off TikTok in the years to come.

  • Twitter tests new “Circle” feature to manage tweet reach. Similar to the “Close Friends” feature on Instagram, Twitter is testing a new feature called “Circle.” Users can have up to 150 people in their Circle, and choose to tweet only to them (instead of their entire following).

Working With Clients

Special Delivery

Freelance businesses are built on long-lasting relationships.

One of the best ways to show your appreciation for clients is to send them a gift.

It could be as simple as a handwritten note, pen, or gift card…

Or something more elaborate like a food and wine box.

A few options to check out:

As for timing, we recommend sending a gift after finishing the first big project with a new client…

Or to mark a big anniversary, like one, two, or even five years (if you’re so lucky!).


Working For Yourself

SPOTTED: Freelancers at Tax Time

As a freelancer, you wear two hats at all times:

1) Technician

2) Operator

Where most freelancers go wrong is by focusing strictly on their responsibilities as the technician.

Doing a great job for your clients is key.

But don’t shirk your duties as the CEO of your freelance biz.

Particularly when it comes to bookkeeping and finances.

Since you’ll be classified as an independent contractor, that means you’re on the hook for paying income taxes.

And contrary to popular belief, the 2022 tax season doesn’t start next April…

It’s already begun.

So make sure you’ve got enough left over when the tax man comes for his cut.

On a related note, you might want to check out Catch — a free personal payroll tool specifically for freelancers.

But whether you use a fancy piece of software or a plain ol’ Google Sheet…

What matters most is that you stay on top of it.


Tools We Love

How to Become an Overnight Celebrity in Your Niche

Case studies and social proof are great.

But there’s one thing holding most freelancers back from charging premium rates and commanding an elite position in the marketplace…

Credibility (or a lack thereof).

And the fastest way to build credibility is to “borrow” it from somebody else…

By getting booked as a podcast guest.

Studies show podcast listeners are typically more educated, affluent, and active on social media than the average American.

And when prospects see (or hear) you being interviewed by someone else they trust, those feelings are instantly transferred to you.

That’s where Guestio comes in.

Their guest booking and interview platform allows you to cut to the front line and book yourself on shows like:

  • Entrepreneurs On Fire with John Lee Dumas
  • Build Your Network with Travis Chappell
  • Franchise Secrets with Erik Van Horn
  • And many more

No more jumping through hoops or sending out cold DMs.

So if you’re looking for the simplest and easiest way to build credibility and attract more of your dream clients…

Head over to Guestio:

Find your first (or next) podcast booking on Guestio today.


Quote of the Day

“I’m a greater believer in luck, and I find the harder I work the more I have of it.”

Thomas Jefferson


▶️ YouTube ads surprise

Happy Thursday! Today is National Superhero Day. New member of the club Robert Pattinson’s got plenty of reasons to celebrate: The Batman has grossed $367 million at the domestic box office and $759 million worldwide, and a sequel was just announced.

Here’s what else is happening…


Digital Marketing News

  • YouTube’s ad revenue comes in way lower than projected. Analysts were expecting an increase of 25% in ad revenue for Q1, but it only came in at 14%, which led to a big drop in the stock price. Meta’s normally the one getting all the attention when it comes to iOS 14 and privacy headwinds… but it’s clear Google is feeling the pinch too. As well as competition from streamers like Disney+.
  • TikTok downloaded 3.5 billion times in Q1 2022. The short-form video app continues to top the charts as the world’s most downloaded app — a position it’s held since the start of 2018. Here’s a question: does the app that will eventually dethrone it already exist? Or will it be something brand new? Our bet’s on the latter.

  • Meta shares spike after reporting better than expected user growth. ‘Tis the season of quarterly reports, and Meta’s included a pleasant surprise yesterday: they added 1.96 billion daily users. Is it comeback season?

Working With Clients

Almost Finished, I Swear

Unlike high school, “my dog ate my homework” doesn’t cut it when you’re a working freelancer. So if you want to get 5-star reviews, referrals, and repeat work from high-quality clients, the recipe is simple:

Don’t miss deadlines.

It sounds simple, we know — but trust us… getting your work in on time will instantly set you apart from the competition. 

Don’t believe it? Try hiring a freelancer and see for yourself.

And if you find yourself struggling to hit deadlines you set…

Here’s what to do:

  • Do a time audit on your next project
  • Add 24-48 hours on top
  • Use that as your next deadline

Once you’ve got a grip on how long each task or project takes you on average…

You shouldn’t have any trouble hitting deadlines.


Working For Yourself

Table For One ☝️

Work-life balance is a constant struggle for freelancers.

That’s why, in addition to having a structured workday where you start and end around the same time…

One of the best ways to create separation between work and personal is to eat lunch away from your desk.

Even if it’s just 15-20 minutes…

Giving yourself a break from the computer screen is good for mind and body.


Tools We Love

The Hidden Conversion Killer

There’s nothing worse than helping a client with the copy, design, or strategy for a new offer…

Only to find out the landing page doesn’t convert.

But before you scrap it and go back to the drawing board, make sure to look at how long it takes for the page to load.

According to HubSpot, website conversion rates drop by an average of 4.42% with each added second of load time.

That’s why we use Kinsta to host our WordPress websites.

Their global content delivery network includes servers in 200+ cities worldwide to give you blazing fast page speed…

So you can maximize conversions, sales, and profits.

Join 23,500+ companies who’ve made the switch to better, faster hosting with Kinsta today.


Quote of the Day

“Play by the rules, but be ferocious.”

Phil Knight