✅ Takeover approval

Happy Wednesday! Enjoying the newsletter? Please consider sharing it with a friend. Word of mouth always makes for the best marketing. Plus, that way you’ll both be able to participate in the giveaway we’re running soon to celebrate 1,000 subscribers. Stay tuned for more on that.

Mentioned in today’s edition: Twitter, Elon Musk, Amazon, TikTok, and YouTube. Plus what to do after scoring a big win for a client, the one thing most new freelancers don’t realize, and confessions of a control-beater.

Estimated reading time: 3 minutes and 8 seconds


Making the Rounds

  • Twitter board urges shareholders to approve Elon’s takeover. The deal’s been stuck in almost perpetual limbo since it was announced, but the board reiterated its unanimous recommendation in favor to shareholders in a recent SEC filing. For context: Twitter’s share price is currently trading 29% below Elon’s initially proposed price of $54.20.
  • Internal research from Amazon reveals it could run out of US warehouse workers by 2024. A leaked memo says the ecommerce giant could literally run out of people to hire in the US within the next two years. #NotTheOnion

  • Livestream shopping app installs increase by 77% year-over-year. What’s even crazier? This new report excludes both TikTok and YouTube. If you’re working in ecom, this a shift in the marketplace you can’t afford to ignore.

Working With Clients

Scored a Big Win For Your Client? Here’s What to Do Next

Scoring your first big win for a new client is a great feeling.

It also creates the perfect opportunity for you to make a strategic request:

Ask them for a 2-minute video testimonial.

Clients will (almost) never volunteer these on their own…

And you never want to wait too long to ask for one.

So make sure to put in the request while you’re both riding high on the heels of a job well done.

Plus, this way, you can transcribe it to text and have their testimonial in both written and video form.

If you want to take your testimonial game to the next level…

Check out testimonial.to — it lets you automatically collect text and video testimonials so you can display them on your site.


Working For Yourself

What Most Newbies Don’t Realize

The best thing about freelancing is that you can teach yourself the basics of almost any skill for free online.

Unfortunately, that’s also the worst part about freelancing.

Why?

Because you’ll often pick up a lot of bad habits along the way.

Things you’ll need to unlearn in order to progress and eventually master your craft.

That’s why finding a mentor is so important.

It may not make sense to look for one at the very beginning of your journey…

But once you’ve got a few paying clients and steady work coming in…

You should be looking for someone to learn from.

There’s a reason Tony Robbins says “the fastest way to achieve success is to model it”…

Because finding someone who can show you the way will shortcut your learning curve.


From The Copywriting Gig

Confessions of a Control-Beater

Looking to write strong direct response copy that converts?

Here’s a tip:

Use the active voice.

When you use the active voice, your subject takes the action.

This makes your writing feel strong and punchy.

On the flipside…

When you use the passive voice, your subject is the one being acted upon.

Which makes your writing feel weak and flaccid.

Here’s a few examples:

ACTIVE: I wrote that copy.
PASSIVE: That copy was written by me.

ACTIVE: I beat that control.
PASSIVE: That control was beaten by me.

See the difference?

If you want hard-hitting copy that can crush controls…

Write in the active voice.

Use declarations and direct commands to tell your reader exactly what to do.


Quote of the Day

“Don’t explain your philosophy. Embody it.”

Epictetus


💲Buy now, pay later

Happy Friday! Congratulations to the Golden State Warriors, who won the NBA Finals last night. Hopefully our favorite Formula 1 driver Charles Leclerc can channel some of that championship energy in Montreal this weekend at the Canadian Grand Prix.

Mentioned in today’s edition: PayPal, Apple, Firefox, Twitter, and Elon Musk. Plus why one is the most dangerous number in business, 3 criteria for finding fulfillment in your career, and the secrets of a high-converting FAQ.

Estimated reading time: 3 minutes and 47 seconds


Making the Rounds

  • PayPal Monthly offers monthly payment options for up to 24 months. The new installment program lets users break down the total cost of a purchase into equal monthly payments over a 6 to 24 month period. With Apple recently throwing their hat into the “buy now, pay later” ring, this space is really starting to heat up. If you listen real close, you can hear the collective sigh from all the other VC-backed BNPL firms in the middle of massive layoffs.
  • Firefox launches Total Cookie Protection. The new tool prevents third-party tracking across multiple websites. When a cookie is deposited into your browser, it’s “confined to the cookie jar assigned to that website.” In other words, no more reaching into other website’s cookie jars to access any data they might have collected. Womp womp.

  • Elon confirms “strong bias” towards in-person work in Twitter all-hands meeting. He didn’t elaborate on what the new remote work policy might look like. But he did hint at the need to reduce headcount so the company can “get healthy” — something a strict in-person policy might help with.

Working With Clients

Why “One” is the Most Dangerous Number in Business

One big advantage of freelancing is being able to diversify your income streams.

There’s a reason they say “one” is the most dangerous number in business…

Because if you rely exclusively on…

  • One traffic source
  • One ad account
  • Or one client

… for all of your income, then you’re in a very precarious place.

And it wouldn’t take much to knock you off your perch.

So…

A word to the wise:

Avoid relying on one client for 100% of your income.

Aim to have at least two — this way you have something to fall back on if things go sideways with Client #1.

Plus, as you build your track record…

The list of clients you’ve worked with in the past will grow…

Which can also serve as a back-up plan if you need to drum up work.


Working For Yourself

Finding Fulfillment in Your Career Starts By Checking This Many Boxes

Finding fulfillment is something many freelancers struggle with in their careers.

If you’re one of them…

Look for work that aligns with these three things:

1 – What you enjoy doing 🙂

2 – What you’re good at 💪

3 – What you can get paid for 💰

We like to think of this as the “fulfillment trifecta.”

Pursuing a paycheck at the cost of personal enjoyment is just as bad as choosing a career you enjoy or are good at, but has minimal market demand.

The road to happiness starts by finding alignment between all three.


From The Copywriting Gig

Secrets of a High-Converting FAQ

The frequently asked questions (FAQ) section is like the red-headed stepchild of any landing page or sales letter.

Most copywriters get lazy here because:

A) They write it last
B) They’re tired of repeating themselves
C) They assume anyone who’s gonna buy doesn’t need it

But the truth is, the FAQ gives you a perfect opportunity to overcome objections.

Especially since most readers will skim to the bottom first, then return to the beginning and read the page from top to bottom.

So here are some conversion-boosting answers to include in your FAQ:

– “Why should I choose over something else?”
– “How do I use ?”
– “Which order option is right for me?”
– “Is safe?”
– “How soon can I expect results with ?”
– “How soon can I expect to arrive?”
– “Why should I trust you when I’ve been burned by others in the past?”

Make sure to finish off every answer with a strong call to action.


Friday Recap

Time flies when you’re making money online.

Here’s a quick recap of what happened this week:

Monday: 👀 Privacy state of mind
Tuesday: 🐻 Bear with me
Wednesday: 👑 Ad market empresarios
Thursday: 🛒 Amazon influencers


Quote of the Day

“The question isn’t who’s going to let me; it’s who’s going to stop me.”

Ayn Rand


👑 Ad market empresarios

Happy Wednesday! Did you catch the Strawberry Supermoon last night? We normally jump at the chance to observe celestial phenomena, but it was a school night after all. So these pics will have to do.

Mentioned in today’s edition: Amazon, Meta, Google, TikTok, Alibaba, Apple, Twitter, and Elon Musk. Plus what NOT to do when you make a mistake, a scary stat for anyone working at a desk, and an apple a day for media buyers.

Estimated reading time: 3 minutes and 9 seconds


Making the Rounds

  • 53% of all global ad revenues in 2021 went to just 5 tech companies. Faithful Gig readers can probably guess 4 of last year’s ad market empresarios: Amazon, Meta, Google, and Bytedance (TikTok) —  with Chinese firm Alibaba rounding out the list.
  • $100M settlement finalized in class-action case against Apple’s app store. The suit was originally filed in 2019 by developers who claimed Apple’s 30% fee was an abuse of market power. But now app developers will have the option to contact users by phone or email about alternate payment options.

  • Elon Musk set to field questions at Twitter all-hands meeting tomorrow. It’s the first time employees will get to hear from their prospective new owner. We predict details of the Q&A will leak to the press approximately 4.2 minutes after it concludes, so stay tuned for more.

Working With Clients

How NOT to Fall On Your Sword

If you’ve been freelancing for a while, chances are you’ve screwed something up when working for a client.

And if you’re new to freelancing, well… give it time.

Either way, mistakes are inevitable.

They can’t be avoided.

But what most freelancers don’t realize is…

How you respond to a mistake can make or break your client relationship.

So own up to your screw ups.

If your sales letter went live with a typo in the headline…

Or you embedded the wrong video on a landing page…

Or you launched ads with a broken link…

Then take responsibility.

Don’t try to deflect the blame.

Clients will respect you for it, and — assuming the offense wasn’t firing-worthy — it will help to build trust and strengthen your relationship over the long term.


Working For Yourself

The Force is Strong With This One

Spoiler alert: sitting for 5+ hours a day isn’t good for you.

According to Stanford neurobiologist Dr. Andrew Huberman, sitting for 5 hours or more per day is enough to erase the benefits of doing 180 minutes of cardio per week.

Fortunately, you can use a standing desk to avoid sitting for so long…

But one thing you can’t avoid?

Typing and mousing all day long.

That’s why it’s so important to have a daily strength and stretching routine for your hands and wrists.

Luckily, our friends at GMB have got you covered with this excellent tutorial on how to keep your wrists healthy and injury free.


From The Paid Ads Gig

One Ad a Day Keeps the Low ROAS Away

Coming up with killer ad ideas doesn’t always require creative genius.

You just have to be savvy enough to save a great ad when you see one in the wild.

Add one new ad to your swipe file every day and you’ll never lack for creative ideas.

Whether it’s going to the Facebook Ad Library and checking in on your favorite advertisers (because you do keep a list of them, right?)…

Or simply grabbing a screenshot when you see a killer ad in your news feed…. 

It only takes a few minutes each day.

Get yourself a tool like SnagIt and/or the GoFullPage Chrome extension and you’re all set.


Quote of the Day

“Intelligence without ambition is a bird without wings.”

Salvador Dali


📉 Ads so Basic

Happy Thursday! Mentioned in today’s newsletter: Meta, Apple, iOS 16, and of course, Twitter and Elon Musk. Plus how making friends with the competition can help you land more clients.

Let’s dive in…

Estimated reading time: 3 minutes and 10 seconds


Making the Rounds

  • Meta rumored to be working on new Basic Ads product. The new privacy-focused ad format would reportedly offer little to no targeting options and only limited performance metrics like video views and post engagement. Sounds terrific — where do we sign up?

  • Apple launching browser push notifications with iOS 16. Users will be able to opt-in through Safari and other iOS-supported browsers once the updated OS rolls out.

  • Elon Musk’s Twitter financing has been put on ice. Given his public griping about the takeover, some of his financiers are starting to feel a bit iffy about funding the acquisition — at least until they have a clearer picture of whether the deal will go through.

Working With Clients

SPOTTED: Client Attempts to Access Your Word Doc Portfolio

If you’re using freelance platforms to find clients and land gigs…

There’s one thing you can do when putting in a proposal that all prospective clients will appreciate, whether they hire you or not.

And that is:

Sharing links to samples or portfolio pieces via Google Drive.

Don’t send over PDFs, Word docs, or Excel spreadsheets they have to download.

Why?

Because a client may take one look at your sample and decide they don’t like it.

Or that you’re not the right person for the job.

And if you (along with 9 other freelancers) have sent them a handful of docs to download, then they’re stuck with a bunch of useless documents on their computer they’ll never look at again.

So do them a favor and send them a Share link instead.


Working For Yourself

When Getting “Friend Zoned” is a Good Thing

Before someone will hire you to do a job, they have to know (or at least believe) that you can actually do the job.

And if you’re running a freelance business…

This gap of awareness is much easier to bridge if you do it in advance.

How?

By building your network and getting to know other people in your industry.

There’s a reason they say your network is your net worth.

Because the more people know who…

1 – Who you are

2 – What you can do

… the more opportunities you’ll get.

Plain and simple.

And if you’re worried about “the competition” or anyone else who provides the same service as you do..

Consider this:

There is SO much more work out there than there are competent people who can do it.

The amount of people who have both skill and the will to pursue the same goals as you do is so small that it doesn’t even matter.

The closer you get to the top, the smaller the world gets.

Become a connector and you’ll have more opportunities than you know what to do with.


Tools We Love

How International Freelancers Can Fight Inflation

If you’re an international freelancer, getting paid in USD is great…

… Until you actually convert it into your own currency.

Traditional solutions like PayPal (or god forbid, your own bank) will make you pay out the nose to convert USD into your local currency.

That’s why we use Wise (formerly TransferWise). 

Not only do they give you a much better rate than PayPal on currency conversions, but they also give you a local USD bank account so you can get paid via bank transfer instead of a wire.

Open a free account today and start keeping more of your hard-earned money for yourself.


Quote of the Day

“Life isn’t about finding yourself. Life is about creating yourself.”

George Bernard Shaw


♟️ 3D chess

Happy Wednesday! This is The Gig, where it’s hard to go more than one day without Elon Musk making news. 

Here we go…


Making the Rounds

  • Elon’s Twitter takeover may be in jeopardy (again). He sent a letter to the SEC claiming that Twitter was “actively resisting and thwarting” his attempts to get more info on the number of fake accounts. Is the Tesla CEO playing 3D chess and secretly negotiating for a better price? Trying to back out of the deal? Tune in tomorrow for the next episode…

  • Apple wades into “buy now, pay later” with Apple Pay Later. The iPhone maker announced Apple Pay users will now be able to split payments into four over a period of six weeks, with no interest or late fees. The timing probably couldn’t be any worse for BNPL companies like Klarna and Affirm, who’ve been forced to lay off employees in recent months despite sky-high valuations.

  • UK launches major 4-day work week experiment. 70 companies and 3,300 workers are participating in the 6-month experiment. Workers will get 100% of their normal comp for working 4 days instead of 5 — but with a promise to maintain 100% of their normal productivity. Bets on whether the trial will succeed? Reply and let us know what you think.

Working With Clients

The Secret to a Successful Freelance Sales Pitch

… is to ask a barrage of questions during the “discovery” process.

Here’s why:

What’s important to a new client may not be the same as your last client.

So by asking things like:

  • What’s the #1 biggest challenge right now?
  • What makes this a priority right now?
  • Have you hired anyone else to help with this in the past? How did that go?
  • Is there anything else you think I should know?

… you can tailor your pitch to address their specific concerns and desires.

On a related note —  if you want to take your sales pitches to the next level, share the newsletter with just five friends and we’ll send you a copy of our Ultimate Freelance Sales Call Cheat Sheet.

It’s a step-by-step roadmap to closing freelance deals over the phone, complete with specific questions and word-for-word transitions to help you navigate sales calls like a pro.


Working For Yourself

Can’t Decide What Business to Start? Here’s Some Food For Thought…

Everyone you meet in life is selling you “their way” — whether they realize it or not.

But don’t forget there are lots of different ways to reach your destination.

Especially in business.

As Rich Schefren says, it’s all about tradeoffs vs payoffs.

For example:

With ecommerce and affiliate marketing, the results can be quick…

But you’ll need startup capital to fund your paid traffic costs…

And you’ll need to navigate the steep learning curve of how to run paid ads at a profit…

Otherwise you could lose it all.

Plus the margins are typically on the low end, around 15-20%.

With service-based businesses like coaching, consulting, or agencies…

You can start landing clients and getting paid with virtually ZERO startup costs…

The margins are much higher…

But that means investing time on cold outreach and freelancing platforms…

Always being on the hunt for the next client…

Plus now you’re on call + have to be available for meetings, answering emails and DMs, etc.

Don’t get us wrong — both businesses can be wildly profitable.

Ultimately though, you have to decide what your priorities are and what you’re willing to sacrifice to achieve them.

Because no business model is all upside.

And measuring yourself based on the games other people play is a recipe for unhappiness.

Figure out what game YOU want to play and commit to it all the way.


From The Copywriting Gig

What NEVER to Do When Writing Words That Sell

WIIFM is one of the most important concepts in copy.

It stands for “what’s in it for me” — a reminder that your readers don’t actually care about you…

So if you want to get someone’s attention, appealing to their self-desire is key.

But according to Gary Halbert, author of the Coat of Arms promo that ran for over 30 years and generated millions of dollars in the 70s and 80s, and someone who’s often listed as one of the best copywriters of all time… 

There’s ONE element of persuasion even more important than self-desire.

Something that can make readers burn through 50 pages of copy in a frenzy…

Something that can turn an underperforming ad or email into a customer-generating machine…

And something that separates pro copywriters from wannabe Don Drapers.

Can you guess what it is?

I’ll give you a hint: it’s not a killer price, money back guarantee, or added bonus…

And it’s got nothing to do with scarcity, urgency, or even storytelling…

Instead, that special something is:

Curiosity.

You see…

You never want to reveal everything in your ad, email, or sales page right away.

Learn how to talk about something without giving away what it is.

Because if your readers aren’t curious to discover your secret, hack, trick, tactic, strategy, or 7 magic words to achieve a desired result…

They won’t be motivated to buy.

A few tips to execute on this:

  • Talk about what it’s not
  • Talk about what it’s better than
  • Talk about what you can do it without

But no matter how you create curiosity…

Just make sure you can actually pay it off inside the product — because that’s what separates compelling copy from cringy clickbait.


Quote of the Day

“Above everything else I’ve done, I’ve always said I’ve had more guts than I’ve got talent.”

Dolly Parton


📊 What are the top trends on TikTok?

Happy Tuesday! Mentioned in today’s newsletter: Pinterest, Twitter, TikTok, Elon Musk, and the Department of Justice. Plus how new freelancers can set themselves apart without a proven track record, case studies, or testimonials.

Let’s get into it…


Making the Rounds

  • Pinterest to acquire AI shopping platform The Yes. It’s all hands on deck for everyone not named TikTok. And with TikTok’s recent push into shoppable content, it looks like Pinterest is feeling the heat too. The pending acquisition could bring personalized, AI-driven shopping feeds to a board near you.

  • Antitrust review window expires on Elon’s Twitter acquisition. The SEC may be investigating the late disclosure of his initial Twitter stake, but it looks like the Department of Justice is going to pass on an antitrust review of Elon’s takeover bid.

  • TikTok announces Trend Discovery tool. It’s no Ad Library, but now you can see top-performing videos, songs, creators, and hashtags inside the Creative Center.

Working With Clients

Need For Speed

Struggling to set yourself apart as a freelancer?

Here’s an easy way to do it even if you don’t have a portfolio full of big wins or a laundry list of testimonials…

Learn to work fast.

And then don’t be afraid to advertise it.

You see, one of the biggest concerns clients have when hiring freelancers is speed.

This is typically because of bad experiences in the past…

(with freelancers missing deadlines, ghosting them, or both)

Or simply because they need it turned around ASAP.

And if you can speak directly to that fear, you’ll have no trouble closing deals.

Now, you can’t just snap your fingers and make yourself work three times faster…

So here’s a few tips to help you put the pedal to the metal:

  • Close all open tabs
  • Put your phone on Do Not Disturb
  • Create an outline or wireframe first
  • Use a timer
  • Listen to non-lyrical music (binaural beats, lo-fi, etc)

And don’t forget: the faster you work, the more you can jack up your effective hourly rate.


Working For Yourself

Not All Athletes Wear Gym Shorts

Being your own boss sounds pretty great in theory…

But in practice, it’s a lot harder than it looks.

That’s because there’s no one watching over your shoulder to hold you accountable if you show up late, call in sick, or botch that TPS report.

So if you’re struggling to build momentum or hit the next income goal in your freelance biz…

Here’s some advice:

Start treating your life like a pro athlete.

Even though you may not feel like an athlete…

Your goals are the same:

Performing at a high level and sustaining that performance over the course of an entire season.

This can mean:

  • Waking up and going to bed at the same time each day
  • Developing a morning routine
  • Eating healthy
  • Exercising regularly
  • Finding ways to relax and de-stress

The more seriously you take your day-to-day habits and routines…

The better results you’ll see inside your business.


Tools We Love

So Quick it Should’ve Had a Cameo in 2 Fast 2 Furious

WordPress powers 37% of all websites on the internet.

But with over 31,000+ themes to choose from, setting up your own WordPress website can be more than a little daunting.

That’s why we’re in love with GeneratePress.


It’s a fast and free lightweight theme that makes setting up a clean yet professional-looking website easy as pie.

Plus, they’ve recently rolled out a free block-based builder called GenerateBlocks that makes building landing pages a breeze.

Did we mention it’s got over 1,000+ reviews, 90,000+ happy customers, and 4M+ downloads?

Click below to check it out:

Learn more about everything GeneratePress can do here.


Quote of the Day

“Grit is the persistence in following your own destiny.”

Paul Bradley Smith


⚠️ Tesla job cuts

Happy Monday! On this day in 1944, Allied troops stormed the beaches at Normandy, marking the beginning of the end of World War 2.

The oldest known living U.S. veteran of WWII was Lawrence Brooks, who died this past January at the ripe old age of 112. When asked about the secret to his unusually long life, he replied “be nice to people.” Amen to that 🙏

Now let’s get you caught up on what’s happening…


Making the Rounds

  • Ad spend on search ads for ecommerce in the U.S. set to double by 2026. Intelligence from eMarketer projects 55.72 billion in ecom search ad spend in 2026, compared to 27.10 billion this year.

  • Elon Musk announces plan to cut 10% of Tesla jobs, share price drops 8.5%. He wants to cut staff due to a “super bad feeling” about the economy. Musk later walked back his remarks, saying the 10% cut would only apply to salaried staff and not factory workers. But that didn’t stop the stock price from plunging 8.5% on Friday. Conflicting analysis on whether we’re headed for a recession or not continues to fly…

  • Facebook and Instagram Reels can now be up to 90 seconds long. It’s a 30 second increase from the previous limit of 60 seconds, mirroring a similar update from TikTok, as they scramble to compete with the short-form category king. More on this in today’s Paid Ads section.

Working With Clients

What Makes a Great Hook, Email, or Ad Angle

Mainstream wisdom is everywhere.

Your audience is bombarded with the same advice all the time.

– cut back on lattes
– eat more vegetables
– go to bed earlier
– etc etc

But what sets you (or your client) apart from everyone else is where they disagree.

So ask yourself: what controversial opinions can I highlight?

What mainstream advice do I (or my client) DISAGREE with?

That’s often what makes for the best hooks, emails, or ad angles.

Now, a caveat:

You need to be able to make a logical case for why you disagree.

Don’t just disagree to be a contrarian or to grab attention… unless you can back it up.


Working For Yourself

Sorry, I’m OOO

The numbers are in:

For many of us, working from home often means working (a lot) more than 8 hours a day.

And with notifications pouring in from dawn ‘till dusk (and sometimes even long past then)…

Maintaining more than a shred of work/life balance is a constant battle.

So here’s a simple tip to help you stay stane:

Use “work speak” to set effective boundaries.

Since your home and your office may be the same place, being “out of office” doesn’t have to apply only when you’re away from the computer. 

It can simply mean you’re unavailable.

Whether that’s because you’re doing deep work on a project or going deep into the latest season of Bridgerton.

And “meetings” don’t always have to be work-related — they can also be calls to catch up with family or friends.

Bottom line is:

Many people have an easier time understanding (and respecting) your boundaries when you use the right language to set them.


From The Paid Ads Gig

A TikTok Lead, a Facebook Lead, and a YouTube Lead Walk Into a Bar…

Advertisers have got plenty of options when it comes to running paid traffic on social these days:

  • Facebook
  • Instagram
  • YouTube
  • TikTok
  • LinkedIn
  • Twitter

Some are a helluva lot more popular than others these days (*cough* TikTok *cough*)…

But what many paid ad experts don’t realize is:

Different platforms produce different kinds of leads.

TikTok may be the ad platform du jour…

But because it emphasizes short-form content, TikTok leads are naturally less qualified compared to leads from Facebook or YouTube.

Now that doesn’t mean running ads on TikTok won’t work for you…

In fact, we know lots of people who are having success there…

Largely because the traffic is so much cheaper.

Cost per click is typically much lower than Facebook, YouTube, or LinkedIn.

So the economics still work out.

Especially if you’re selling ecom products or low-ticket impulse buys that don’t require a ton of context or qualification before making a purchase.

But if you’re selling a high-ticket product or service? 

Not so much.

Ultimately, this is one of the reasons why Facebook is still our weapon of choice when it comes to running paid ads…

Because the amount of context people can get about your offer between long-form copy AND video is hard to beat.

Moral of the story is:

Not all leads are generated equal.

So keep that in mind when crafting your paid ad strategy.


Quote of the Day

“There is no failure. Only feedback.”

Robert Allen


🍎 Apple vs Google?

Happy Thursday! 20 years ago today, The Wire premiered on HBO. Despite never being a big ratings hit, the show ran for 5 seasons and is widely regarded as one of the best TV shows of all time. 

Here’s the latest…


Making the Rounds

  • New social media censorship law blocked by Supreme Court. The controversial Texas law would prevent social media platforms from enforcing their own content moderation policies and allow users to sue them for violations. We’d venture to say it would also reduce the fun quotient on Elon’s Twitter acquisition by a factor of 10 to the power of 7823489, as platforms could be flooded with lawsuits if the law takes effect.

  • Is Apple planning to launch its own search engine? Google pays Apple $10+ billion a year to be the default search engine on Apple devices. But that agreement may be coming to an end: the iPhone maker is apparently working on a search engine of its own.

  • Elon tells Tesla employees to come back to the office or GTFO. If you ever wondered where the Technoking stood on remote work, now you know. In an email to staff earlier this week, he explained that anyone wanting to work remotely had to be in the hours at least 40 hours per week. At least you can still put in overtime in your PJs.

Working With Clients

Try This Simple Growth Hack to Get More Clients

Most freelancers tend to overcomplicate the process of getting clients.

So here’s a simple tip to try:

Once you’ve scored a big win for a new client and asked them for a video testimonial…

Ask them for a referral.

Keep it simple and straightforward by saying something like…

“Given how we’ve been able to [achieve client’s desired result], I wondered if you might know anyone else looking to [achieve desired result]. I’m looking to fill a spot on my client roster and I’d love to help someone in your network achieve similar results.”

That’s it.

You can also get creative and incentivize them by offering a discount, gift card, bonus, or referral fee. 

Bottom line is:

Referred clients are typically much higher-quality than those found via cold outreach or on freelancing platforms.

Plus, everyone likes to “have a guy.”

It allows us to build social capital by playing the connector.

So when it comes to finding new clients, you should always start with your existing client base.


Working For Yourself

Table For One

Work-life balance is a constant struggle for freelancers.

That’s why, in addition to having a structured workday where you start and end around the same time…

One of the best ways to create separation between work and personal is to eat lunch away from your desk.

Even if it’s just 15-20 minutes…

Giving yourself a break from the computer screen is good for mind and body.


Tools We Love

Fred Has Entered the Chat

Taking notes on a Zoom call can be a major pain in the you-know-where.

Listening and typing at the same time is no small feat……

Meanwhile, everyone else is forced to listen in as you hammer away on the keys as fast as you can.

And sure, you can record the call..

But if you’ve got to go back to review something someone said…

You’re often stuck skipping around trying to find the exact moment where it was discussed.

That’s where Fireflies.AI comes in.

It’s an AI assistant that lets you record, transcribe, and search across your voice conversations.

Once you sign up for free, all you have to do is invite Fireflies (aka Fred) into your meeting.

Then he takes care of the rest.

After the meeting is finished, you’ll have a searchable transcript so you don’t have to worry about taking notes.

Try Fireflies.AI for free today.


Quote of the Day

“You come at the king, you best not miss.”

Omar Little


📱 Social media mysteries in the metaverse

Happy Wednesday! And welcome to June. This is The Gig with news, tips, and A+ memes to help grow your freelance biz.

Here’s the latest…


Making the Rounds

  • Substack abandons $75M fundraise. The newsletter-biz-in-a-box company was attempting to raise $75M to $100M in new funding at a valuation of $750M-$1B. But with VCs and Wall Street bearish on tech companies these days, it looks like they’ll have to wait.

  • SpaceX president defends Elon Musk against sexual misconduct allegations. Gwynne Shotwell, who’s also COO, came out in support of Musk in an email to employees, saying she believes the allegations are false.

  • Foursquare founder announces $4M in funding for mysterious new social media metaverse company. The project is called LivingCities and aims to integrate web3 technology into a “mirror world” you won’t be able to find in app stores. Not sure exactly what that means? Don’t worry – us neither. 

Working With Clients

What to Do When a New Client Questions the Strategy

Kidding.

While you may want to Force choke a client on occasion…

(we’ve all been there)

Client success can be boiled down to one thing:

Learning how to manage expectations.

It’s the bedrock that long-lasting relationships are built on.

Here are some tips to help you to do it better:

  • Be transparent about the process
  • Offer multiple options or strategies
  • Set deadlines with wiggle room
  • Overcommunicate
  • Avoid getting carried away with too much excitement or enthusiasm 

And if a client is eager to pursue their own strategy instead of the one you’ve suggested…

Make the potential risks clear.

Explain that it’s your job as the expert to speak up.

Then establish clear criteria to determine whether the strategy is successful or not.

If it pans out, they’ll appreciate you pushing forward despite disagreeing.

And if it doesn’t, they’ll respect your judgment for being right.

Win-win.


Working For Yourself

The Dark Side of a Short Commute

Blurred lines are an occupational hazard when working from home.

Sure, the morning commutes may be a breeze…

But when the office is always just a few steps away, it can be tough to turn off your work brain.

That’s why one of the best ways to stay sane is…

Create a structured work schedule and stick to it.

That means getting up, starting, and finishing work around the same time each day.

Establishing boundaries like this will not only help you be more productive…

But you’ll sleep better too.


From The Paid Ads Gig

Ads Not Working? Try This

Ads not performing?

First things first: check to make sure the link isn’t broken 😂

But assuming that’s not the problem…

The next step is to analyze the leading metrics so you can figure out where the dropoff is happening.

This includes:

  • CPM
  • CTR/CPC
  • Page speed
  • Landing page conversion rate

A sub-1% CTR + high CPC could mean a market-message mismatch or a weak creative.

Slow page speed could mean visitors are exiting before the page loads.

And if your landing page is converting at 20% or less, that’s a sign you may need to do some conversion rate optimization (CRO) before the campaign hits your KPIs.


Quote of the Day

“A great leader’s courage to fulfill his vision comes from passion, not position.”

John Maxwell


💻 Can this new browser compete with Chrome and Safari?

Happy Memorial Day! Bad luck struck again for Charles Leclerc yesterday: a pit strategy screw up cost the Ferrari driver a win at his home race in Monaco. Meanwhile, Tom Cruise had much better luck in Hollywood, notching the first $100M+ opening weekend of his career with Top Gun: Maverick.

Now here’s what else is going on…


Making the Rounds

  • Ads are coming to YouTube Shorts. Google just announced they’re rolling out ads to Shorts worldwide. CEO Sundar Pichai recently revealed Shorts are getting 30 billion views a day, which is a helluva lot more than we would’ve guessed.

  • Investors file class action suit against Elon and Twitter. The suit alleges that Musk acquired some of his Twitter shares at an “artificially low price” thanks to a late disclosure that may have saved him $156 million.

  • New Arc browser aims to disrupt Chrome and Safari. Startup Browser Co. is reimagining the web browser to rescue us from the curse of a million tabs. 

Working With Clients

WANTED: Money at a Discount

Let’s say you’re a copywriter, media buyer, or funnel builder.

The “product” you sell is actually a service, right?

Wrong.

As a service provider, the “product” you sell is an OUTCOME.

  • Leads
  • Appointments
  • Product demos
  • Sales calls
  • Clients
  • Free trials
  • Purchases
  • Renewals
  • Etc

Clients aren’t looking for another line item to add to their expense report…

They’re looking for the fastest and most direct way to achieve a specific outcome.

And in marketing, that outcome usually means “buying” money at a discount (by paying you to produce a result that generates revenue for their business).

So the next time you’re pitching a new prospect…

Remember: clients don’t buy services, they buy results.


Working For Yourself

Files Gone Wild

If you’re looking for ways to work faster + get more stuff done in less time…

Keeping your digital workspace organized is just as important as keeping your physical workspace organized.

Here are a few tips to help you digitally declutter:

  • Establish a naming convention for files (ex: [CLIENT] – Document Name – MM/DD/YYYY)
  • Create a master folder
  • Organize subfolders with numbers (ex: “01. [FOLDER]”)
  • Maintain a tracking sheet (with links to all documents for a given project)
  • Have a dedicated scratch pad (for quick notes or off the cuff calculations)

Bottom line: a cluttered Drive folder makes for a cluttered mind.


From The Copywriting Gig

When Reverse Psychology Backfires

Persuasive direct response copy tells the reader exactly what to do and when to do it… right?

Not so fast.

If you want to convert as many people as possible, there’s a hidden psychological landmine you’ll want to avoid.

It was first discovered by Sigmund Freud in the early 1900s…

And it’s called “psychological resistance.”

Translation: people don’t like being told what to do. 

So they rebel by doing the opposite.

How does this apply in copy?

Using the word “need” — as in “this is exactly what you need to achieve XYZ” — can trigger psychological resistance in some prospects and lead them NOT to buy.

So if you want to sidestep this little IED embedded deep in our psyche…

Avoid framing your solution as something your prospects “need” to do.


Quote of the Day

“The only thing worse than being blind is having sight but no vision.”

Helen Keller