✅ Takeover approval

Happy Wednesday! Enjoying the newsletter? Please consider sharing it with a friend. Word of mouth always makes for the best marketing. Plus, that way you’ll both be able to participate in the giveaway we’re running soon to celebrate 1,000 subscribers. Stay tuned for more on that.

Mentioned in today’s edition: Twitter, Elon Musk, Amazon, TikTok, and YouTube. Plus what to do after scoring a big win for a client, the one thing most new freelancers don’t realize, and confessions of a control-beater.

Estimated reading time: 3 minutes and 8 seconds


Making the Rounds

  • Twitter board urges shareholders to approve Elon’s takeover. The deal’s been stuck in almost perpetual limbo since it was announced, but the board reiterated its unanimous recommendation in favor to shareholders in a recent SEC filing. For context: Twitter’s share price is currently trading 29% below Elon’s initially proposed price of $54.20.
  • Internal research from Amazon reveals it could run out of US warehouse workers by 2024. A leaked memo says the ecommerce giant could literally run out of people to hire in the US within the next two years. #NotTheOnion

  • Livestream shopping app installs increase by 77% year-over-year. What’s even crazier? This new report excludes both TikTok and YouTube. If you’re working in ecom, this a shift in the marketplace you can’t afford to ignore.

Working With Clients

Scored a Big Win For Your Client? Here’s What to Do Next

Scoring your first big win for a new client is a great feeling.

It also creates the perfect opportunity for you to make a strategic request:

Ask them for a 2-minute video testimonial.

Clients will (almost) never volunteer these on their own…

And you never want to wait too long to ask for one.

So make sure to put in the request while you’re both riding high on the heels of a job well done.

Plus, this way, you can transcribe it to text and have their testimonial in both written and video form.

If you want to take your testimonial game to the next level…

Check out testimonial.to — it lets you automatically collect text and video testimonials so you can display them on your site.


Working For Yourself

What Most Newbies Don’t Realize

The best thing about freelancing is that you can teach yourself the basics of almost any skill for free online.

Unfortunately, that’s also the worst part about freelancing.

Why?

Because you’ll often pick up a lot of bad habits along the way.

Things you’ll need to unlearn in order to progress and eventually master your craft.

That’s why finding a mentor is so important.

It may not make sense to look for one at the very beginning of your journey…

But once you’ve got a few paying clients and steady work coming in…

You should be looking for someone to learn from.

There’s a reason Tony Robbins says “the fastest way to achieve success is to model it”…

Because finding someone who can show you the way will shortcut your learning curve.


From The Copywriting Gig

Confessions of a Control-Beater

Looking to write strong direct response copy that converts?

Here’s a tip:

Use the active voice.

When you use the active voice, your subject takes the action.

This makes your writing feel strong and punchy.

On the flipside…

When you use the passive voice, your subject is the one being acted upon.

Which makes your writing feel weak and flaccid.

Here’s a few examples:

ACTIVE: I wrote that copy.
PASSIVE: That copy was written by me.

ACTIVE: I beat that control.
PASSIVE: That control was beaten by me.

See the difference?

If you want hard-hitting copy that can crush controls…

Write in the active voice.

Use declarations and direct commands to tell your reader exactly what to do.


Quote of the Day

“Don’t explain your philosophy. Embody it.”

Epictetus


💲Buy now, pay later

Happy Friday! Congratulations to the Golden State Warriors, who won the NBA Finals last night. Hopefully our favorite Formula 1 driver Charles Leclerc can channel some of that championship energy in Montreal this weekend at the Canadian Grand Prix.

Mentioned in today’s edition: PayPal, Apple, Firefox, Twitter, and Elon Musk. Plus why one is the most dangerous number in business, 3 criteria for finding fulfillment in your career, and the secrets of a high-converting FAQ.

Estimated reading time: 3 minutes and 47 seconds


Making the Rounds

  • PayPal Monthly offers monthly payment options for up to 24 months. The new installment program lets users break down the total cost of a purchase into equal monthly payments over a 6 to 24 month period. With Apple recently throwing their hat into the “buy now, pay later” ring, this space is really starting to heat up. If you listen real close, you can hear the collective sigh from all the other VC-backed BNPL firms in the middle of massive layoffs.
  • Firefox launches Total Cookie Protection. The new tool prevents third-party tracking across multiple websites. When a cookie is deposited into your browser, it’s “confined to the cookie jar assigned to that website.” In other words, no more reaching into other website’s cookie jars to access any data they might have collected. Womp womp.

  • Elon confirms “strong bias” towards in-person work in Twitter all-hands meeting. He didn’t elaborate on what the new remote work policy might look like. But he did hint at the need to reduce headcount so the company can “get healthy” — something a strict in-person policy might help with.

Working With Clients

Why “One” is the Most Dangerous Number in Business

One big advantage of freelancing is being able to diversify your income streams.

There’s a reason they say “one” is the most dangerous number in business…

Because if you rely exclusively on…

  • One traffic source
  • One ad account
  • Or one client

… for all of your income, then you’re in a very precarious place.

And it wouldn’t take much to knock you off your perch.

So…

A word to the wise:

Avoid relying on one client for 100% of your income.

Aim to have at least two — this way you have something to fall back on if things go sideways with Client #1.

Plus, as you build your track record…

The list of clients you’ve worked with in the past will grow…

Which can also serve as a back-up plan if you need to drum up work.


Working For Yourself

Finding Fulfillment in Your Career Starts By Checking This Many Boxes

Finding fulfillment is something many freelancers struggle with in their careers.

If you’re one of them…

Look for work that aligns with these three things:

1 – What you enjoy doing 🙂

2 – What you’re good at 💪

3 – What you can get paid for 💰

We like to think of this as the “fulfillment trifecta.”

Pursuing a paycheck at the cost of personal enjoyment is just as bad as choosing a career you enjoy or are good at, but has minimal market demand.

The road to happiness starts by finding alignment between all three.


From The Copywriting Gig

Secrets of a High-Converting FAQ

The frequently asked questions (FAQ) section is like the red-headed stepchild of any landing page or sales letter.

Most copywriters get lazy here because:

A) They write it last
B) They’re tired of repeating themselves
C) They assume anyone who’s gonna buy doesn’t need it

But the truth is, the FAQ gives you a perfect opportunity to overcome objections.

Especially since most readers will skim to the bottom first, then return to the beginning and read the page from top to bottom.

So here are some conversion-boosting answers to include in your FAQ:

– “Why should I choose over something else?”
– “How do I use ?”
– “Which order option is right for me?”
– “Is safe?”
– “How soon can I expect results with ?”
– “How soon can I expect to arrive?”
– “Why should I trust you when I’ve been burned by others in the past?”

Make sure to finish off every answer with a strong call to action.


Friday Recap

Time flies when you’re making money online.

Here’s a quick recap of what happened this week:

Monday: 👀 Privacy state of mind
Tuesday: 🐻 Bear with me
Wednesday: 👑 Ad market empresarios
Thursday: 🛒 Amazon influencers


Quote of the Day

“The question isn’t who’s going to let me; it’s who’s going to stop me.”

Ayn Rand


👀 Privacy state of mind

Happy Monday! Another pole position, another race loss for Ferrari driver Charles Leclerc in Baku yesterday. Meanwhile, Jurassic World: Dominion topped expectations with a $143M domestic opening.

Mentioned in today’s newsletter: Facebook, AdBlock, Gen Z, Ghostery, Google Chrome, and YouTube Premium. Plus why new client onboarding matters, the #1 attribute of high-performers, and a copywriting tip that would get you an F in college.

Estimated reading time: 3 minutes and 20 seconds


Making the Rounds

  • Ad industry pushes back against federal opt-in privacy proposal. The bipartisan proposal would prevent companies from tracking users online without their explicit consent. 
  • Facebook facing steep drop offs in user activity. As Gen Z flocks to Instagram, Snapchat, and TikTok, eMarketer is projecting Facebook’s adult users will only average 30 minutes per day on the platform this year, down 7% compared to 2021.

  • Chrome planning to end support for legacy extension platform. Popular ad-blocking extensions like AdBlock and Ghostery may no longer work as well — if they can even make the transition to the new platform in the first place. Could this be Google’s top secret plan to juice YouTube Premium subscriptions?

Working With Clients

Is Your Onboarding Process Making New Clients Seasick?

What’s the most high-stakes aspect of working with clients?

A) The sales process
B) Submitting your work for approval
C) Seeing how your work performs
D) Getting paid

Answer:

None of the above.

The most high-stakes aspect of working with clients is the onboarding process.

That’s because the onboarding process sets the tone for the rest of your work together, including what expectations they have, and how they perceive your work.

In fact, according to ZenDesk, 62% of B2B customers buy again after a good customer service experience.

But unfortunately, most freelancers don’t have a structured onboarding process in place.

So new clients are stuck feeling like they’re prepping to cross the Atlantic in a rubber dinghy…

Instead of a $40M yacht that will get them safely and smoothly to their final destination.

If you want to give your clients clarity and confidence that the project is going to be a smashing success, develop a rock-solid onboarding process.

This should include:

  • Signing an official agreement
  • Filling out any worksheets + background docs you need to start the project
  • Getting access to any software tools, ad accounts, shared folders, etc
  • Discussion of timeline, budget, project expectations
  • A kickoff call to review and make sure everything is in order before you begin

If your onboarding process could do with a little bulking up, share the newsletter with just 3 friends and we’ll send you the Digital Marketer’s Template Toolkit — a bundle of worksheets for new clients to fill out so you can extract all the information you need to knock the project out of the park.


Working For Yourself

If ‘Ifs’ and ‘Buts’ Were Candy and Nuts

One of the hallmarks of high-performers in any arena is a high say-do ratio.

When they say they’re gonna do something…

They do it.

Plain and simple.

No ifs, ands, or buts.

Following through on what you SAY you’re gonna do builds confidence and centers your locus of control.

So if you keep saying you’re gonna…

– apply to more freelance jobs
– start doing cold outreach
– post more on social media
– find a mentor
– go to a live event
– grow your network
– raise your rates
– etc etc etc

Then do it.

Prove to yourself you are in control.

And save the excuses for later.


From The Copywriting Gig

Your English Teacher Wouldn’t Approve

Good news for anyone who couldn’t stand studying Shakespeare:

The art and science of writing words that sell has nothing to do with what you learned in English class.

In fact, it breaks pretty much all the rules.

Some key points to focus on:

  • Keep paragraphs short (1-2 lines)
  • Avoid using big words (3 syllables or less)
  • Ellipses are your friend

It may feel funny at first…

But if you want to sell more stuff, train yourself to write conversationally and in plain English.

Looking to speed up the process? Put your copy through Hemingway before submitting it.


Quote of the Day

“Ambition is a dream with a V8 engine.”

Elvis Presley


💻 Can this new browser compete with Chrome and Safari?

Happy Memorial Day! Bad luck struck again for Charles Leclerc yesterday: a pit strategy screw up cost the Ferrari driver a win at his home race in Monaco. Meanwhile, Tom Cruise had much better luck in Hollywood, notching the first $100M+ opening weekend of his career with Top Gun: Maverick.

Now here’s what else is going on…


Making the Rounds

  • Ads are coming to YouTube Shorts. Google just announced they’re rolling out ads to Shorts worldwide. CEO Sundar Pichai recently revealed Shorts are getting 30 billion views a day, which is a helluva lot more than we would’ve guessed.

  • Investors file class action suit against Elon and Twitter. The suit alleges that Musk acquired some of his Twitter shares at an “artificially low price” thanks to a late disclosure that may have saved him $156 million.

  • New Arc browser aims to disrupt Chrome and Safari. Startup Browser Co. is reimagining the web browser to rescue us from the curse of a million tabs. 

Working With Clients

WANTED: Money at a Discount

Let’s say you’re a copywriter, media buyer, or funnel builder.

The “product” you sell is actually a service, right?

Wrong.

As a service provider, the “product” you sell is an OUTCOME.

  • Leads
  • Appointments
  • Product demos
  • Sales calls
  • Clients
  • Free trials
  • Purchases
  • Renewals
  • Etc

Clients aren’t looking for another line item to add to their expense report…

They’re looking for the fastest and most direct way to achieve a specific outcome.

And in marketing, that outcome usually means “buying” money at a discount (by paying you to produce a result that generates revenue for their business).

So the next time you’re pitching a new prospect…

Remember: clients don’t buy services, they buy results.


Working For Yourself

Files Gone Wild

If you’re looking for ways to work faster + get more stuff done in less time…

Keeping your digital workspace organized is just as important as keeping your physical workspace organized.

Here are a few tips to help you digitally declutter:

  • Establish a naming convention for files (ex: [CLIENT] – Document Name – MM/DD/YYYY)
  • Create a master folder
  • Organize subfolders with numbers (ex: “01. [FOLDER]”)
  • Maintain a tracking sheet (with links to all documents for a given project)
  • Have a dedicated scratch pad (for quick notes or off the cuff calculations)

Bottom line: a cluttered Drive folder makes for a cluttered mind.


From The Copywriting Gig

When Reverse Psychology Backfires

Persuasive direct response copy tells the reader exactly what to do and when to do it… right?

Not so fast.

If you want to convert as many people as possible, there’s a hidden psychological landmine you’ll want to avoid.

It was first discovered by Sigmund Freud in the early 1900s…

And it’s called “psychological resistance.”

Translation: people don’t like being told what to do. 

So they rebel by doing the opposite.

How does this apply in copy?

Using the word “need” — as in “this is exactly what you need to achieve XYZ” — can trigger psychological resistance in some prospects and lead them NOT to buy.

So if you want to sidestep this little IED embedded deep in our psyche…

Avoid framing your solution as something your prospects “need” to do.


Quote of the Day

“The only thing worse than being blind is having sight but no vision.”

Helen Keller


🥷 Facebook security breach

Happy Wednesday! As a wise man once said: hard work never went out of style.

Here’s what’s happening…


Making the Rounds

  • Snap stock plunges over 43% after warning of revenue miss. CEO Evan Spiegel sent a note to employees on Monday warning the company would miss its revenue and earnings target for Q, dragging down other tech stocks like Alphabet, Meta, and Twitter with it.
     
  • “Buy now, pay later” firm Klarna lays off 10% of its workers. Given their current workforce of 7,000, the news means approximately 700 workers will soon be working on their resumes.

  • Newly disclosed Facebook bug made it possible to hack into accounts using Google to log in. A security researcher was able to break into Facebook accounts by exploiting a bug with Gmail’s authentication code. Facebook revealed they patched the bug in March, but pardon us while we go change our password anyway.

Working With Clients

Positioning 101

Struggling to land your first (or next) freelance client?

Breaking in can be tough when you don’t have a proven track record or a long list of big wins to share.

So here’s a trick to help you differentiate yourself…

Work in niches you already know.

“The riches are in the niches” is something you hear a lot from successful entrepreneurs…

And it applies to freelancing too.

Positioning yourself as a specialist within a niche is the best way to create an unfair advantage.

And it’s as simple as this:

Your freelance skill(s) + a deep understanding of the people in that niche = specialization.

This works if you’ve got brick and mortar experience…

If it’s something you studied in school…

Or if it’s just a topic you’re really passionate about.

Leverage the assets you’ve already got and you’ll have no trouble getting clients and closing deals.


Working For Yourself

Social Media Domination

People follow leaders, not experts.

That’s why creating content on social media is so important for freelancers…

Because content creation is leadership.

And even if you’re not an A-List service provider with a track record full of big wins…

Sharing your perspective on social can help establish credibility and authority…

Which can lead to lucrative deals you may not have landed otherwise.

But here’s an important piece of advice:

Pick one social media platform and go all in on it.

Don’t try to be on Twitter, LinkedIn, TikTok, and Instagram all at once.

Each platform has their nuances…

And unless you’ve got 2-4 hours you can dedicate to creating content every day…

The sacrifice isn’t worth it.

So take the time to learn the ins and outs of your platform of choice.

As an added bonus, once you’ve built a following and created some top-performing pieces of content…

You can easily repurpose them on other platforms.

For example, Dickie Bush recently shared these impressive results just from posting his top 50 tweets and threads on LinkedIn.

Moral of the story:

Focus on getting traction one platform at a time.

Then move on to conquer the next one 💪


From The Copywriting Gig

The One Thing All Top Copywriters Have in Common

Pop quiz — what do all A-List copywriters have in common?

A) Natural writing talent

B) Dashing good looks

C) PhD in English Lit

D) A drinking problem

The answer is: none of the above.

The one thing all A-List copywriters have in common is that they READ great copy every day.

Fortunately for you, you’re already subscribed to this newsletter 😉

But here are a few other Gig-approved email lists to help you step up your game:

If you want to stay sharp, you’ve got to be a student of the game.


Quote of the Day

“We are all a great deal luckier that we realize, we usually get what we want – or near enough.”

Roald Dahl


📱Frequency-capped ads

Happy Friday! Our eyes will be on Barcelona this weekend as Formula 1 touches down for the Spanish Grand Prix. Here’s to hoping Gig favorite Charles Leclerc and hometown hero Carlos Sainz can fend off surging world champion Max Verstappen. What are you up to? Hit “Reply” and let us know.

In the meantime, here’s what’s going on as we head into the weekend.


Making the Rounds

  • YouTube announces new Frequency campaigns. The new frequency-capped campaigns promise to cut down on over-delivery and wasted ad spend. Now you’ll only have to see that one annoying ad 47 27 more times before the algorithm lets you off the hook.
     
  • Texas law banning tech platform censorship could throw a wrench into Elon’s Twitter takeover. The law would force social media platforms to spread content that is typically moderated (like violence, murder, hate crimes, and propaganda) and allow any user to sue if violations occur. Elon’s Twitter, along with Facebook, Reddit, and others could soon be flooded with lawsuits if it survives a legal challenge.

  • Branded Missions let advertisers on TikTok crowdsource user-generated content. After launching TikTok Pulse earlier this month, the platform appears to be racing to build out its ad offerings. While the Pulse program requires creators to have at least 10k followers, Branded Missions are open to micro-influencers with as little as 1,000 followers.

Working With Clients

Know Your Numbers

What gets measured gets managed.

That’s why, when it comes to working with clients…

You should be tracking your prospecting numbers on a weekly basis.

  • How many people you reached out to
  • How many calls you booked
  • How many proposals you submitted
  • How many clients you landed

This allows you to identify where the constraint is — just like analyzing a client’s underperforming sales funnel — and then try new things until you crack the code.


Working For Yourself

Be Right Back

One of the biggest benefits of working remotely is being able to shift your schedule to suit your lifestyle.

Whether that’s running errands in the middle of the day…

Hitting the gym at the precise moment that all the squat racks are free…

Or just taking a much-needed break from staring at the screen.

But as you may know…

Stepping away from the computer instantly increases the chance you’ll be needed for something by approximately 92.47%.

Especially if all’s been quiet.

So, here’s how to make sure you’re ready for anything:

Download all work apps on your phone so you can be available even when you’re away from the computer.

  • Zoom
  • Slack
  • Telegram
  • WhatsApp
  • Messenger
  • Google Drive
  • Ads Manager

Get everything you could possibly need to communicate or collaborate.

This way, you can step outside with peace of mind.


From The Copywriting Gig

Don’t Forget to Make it a Steal After You Twist the Knife

Humans are emotional beings.

And the limbic system (where we process emotions in the brain) is a key factor in helping us make decisions.

In fact, UCLA neuroscientist Antonio Damasio once had a patient who, after having a tumor removed, couldn’t make decisions because he was unable to process emotions.

Talk about analysis paralysis.

But a common mistake in copywriting is to focus exclusively on the emotional side…

And ignore the logical side.

That’s why it’s important to win both the hearts and minds of your prospects.

To win their hearts… 

Focus on how it feels to be struggling with the problem (shame, guilt, embarrassment, envy, etc) AND what it will feel like to solve it (confidence, happiness, freedom, etc)

Then, to win their minds, focus on why your solution is the smartest and most logical choice (how it will save them time + money, make them look smart, is discounted for a limited time only, etc).

A winning offer or marketing campaign always has both.


Quote of the Day

“If you aren’t in over your head, how do you know how tall you are? “

T.S Eliot


🥽 Will this VR headset replace laptops?

Happy Monday! It’s a great day to give thanks for being alive 🙏

Here’s what’s happening…


Making the Rounds

  • Twitter accuses Elon of violating NDA. After tweeting on Friday that his takeover bid of the company was “temporarily on hold,” pending an analysis to verify that fake/spam/duplicate accounts make up less than 5% of users, the company accused Musk of violating an NDA by revealing they only sampled 100 users to come up with that 5% number. We’re no statisticians… but that seems a touch on the small side.

  • 180 million people have used Snapchat’s new crying filter. Talk about going viral. Since launching a little over a week ago, a whopping 180 million Snapchatters have tried out the new Crying Lens.

  • Project Cambria: new VR headset coming to a Meta Store near you? Turns out that $10 billion dollar annual budget for AR/VR may be starting to yield fruit after all. Meta’s newest VR headset, codenamed Project Cambria, is reportedly lightyears ahead of the Quest 2 in terms of resolution and immersiveness. Zuckerberg thinks it has the potential to eventually replace laptops and workstations.

Working With Clients

Why “One” is the Most Dangerous Number in Business

One big advantage of freelancing is being able to diversify your income streams.

There’s a reason they say “one” is the most dangerous number in business…

Because if you rely exclusively on…

  • One traffic source
  • One ad account
  • Or one client

… for all of your income, then you’re in a very precarious place.

And it wouldn’t take much to knock you off your perch.

So…

A word to the wise:

Avoid relying on one client for 100% of your income.

Aim to have at least two — this way you have something to fall back on if things go sideways with Client #1.

Plus, as you build your track record…

The list of clients you’ve worked with in the past will grow…

Which can also serve as a back-up plan if you need to drum up work.


Working For Yourself

This is a Meeting-Free Zone

Meetings can be a major timesuck.

Especially if you’re collaborating across different time zones.

So if you want to protect your time and maximize efficiency…

Focus on asynchronous communication instead.

What is asynchronous communication?

It’s any one-way message where the sender and recipient are not synchronized.

  • Emails
  • DMs
  • Voice notes
  • Screencast videos
  • Etc

The benefits of using voice notes or screencast videos over written messages are that it’s much easier to provide context and illustrate your point…

Plus hearing someone’s voice or seeing their face helps build a stronger connection.

When it comes to recording screencast videos, our weapon of choice is SnagIt.

And nowadays, most messaging apps like Slack, WhatsApp, and Telegram have voice notes as a built-in feature.

Just make sure to keep your voice notes short and punchy.

Otherwise, your colleagues may come to dread them.


From The Copywriting Gig

Scrap Those $5 Dollar Words

Writing copy isn’t like writing essays in college. You don’t get bonus points for using big words. 

In fact, it’s the opposite — the more $5 dollar words you use, the fewer sales you’ll make.

Why? 

It’s not because everyone reading your copy is dumb. 

It’s because simple words get read faster. 

And the easier it is for people to grasp what you’re trying to say, the more people you’ll get to take action.

So aim for short, punchy words with 2-3 syllables. And try to avoid anything with 5 or more.

Run your copy through a tool like Hemingway to see how you’re doing.

If you can spit out sales copy at a 5th-grade reading level…

You’ll be one step closer to writing winning pieces that make your client’s cash register ring off the hook.


Quote of the Day

“Every adversity, every failure, every heartache carries with it the seed of an equal or greater benefit.”

Napoleon Hill


🩸There’s blood in the Excel sheets

Happy Wednesday! If today is Hump Day, let’s hope for an easy slide down the Thursday-Friday slope and into the weekend.

Here’s what’s going on…


Making the Rounds

  • Big tech companies shed over $1 trillion in market value. Since the Fed raised interest rates last Wednesday, the stock market has been a bloodbath. Companies like Apple, Microsoft, Amazon, and Tesla have lost over $1 trillion in market value. Our advice? Avoid checking your portfolio if you can.

  • Apple targeting expansions into streaming and advertising with its Services division. The iPhone maker is reportedly gearing up to make plays for a variety of sports broadcasting deals as rights come up for renewal, following its deal for Friday night baseball. Bottom line: they’re not against ads so much as they’re against… other companies making money from ads 🙃

  • Meta’s belt-tightening may extend to news partnerships. Looking for ways to cut costs across the board, Meta may reduce the money it gives to news organizations.

Working With Clients

What Makes a Great Hook, Email, or Ad Angle

Mainstream wisdom is everywhere.

Your audience is bombarded with the same advice all the time.

But what sets you (or your client) apart from everyone else is where they disagree.

So ask yourself: what controversial opinions can I highlight?

What mainstream advice do I (or my client) DISAGREE with?

That’s often what makes for the best hooks, emails, or ad angles.

Now, a caveat:

You need to be able to make a logical case for why you disagree.

Don’t just disagree to be a contrarian or to grab attention… unless you can back it up.


Working For Yourself

Triangulating the Fulfillment Trifecta

Finding fulfillment is something many freelancers struggle with in their careers.

If you’re one of them…

Look for work that aligns with these three things:

1 – What you enjoy doing

2 – What you’re good at

3 – What you can get paid for

We like to think of this as the “fulfillment trifecta.”

Pursuing a paycheck at the cost of personal enjoyment is just as bad as choosing a career you enjoy or are good at, but has minimal market demand.

The road to happiness starts by finding alignment between all three.


From The Copywriting Gig

The Shortcut to Making 120k/yr as a Freelance Copywriter

Specializing as a copywriter is one of the fastest ways to hit 6-figures.

And when you boil it down…

There are only two ways freelance copywriters can specialize:

#1: Market specialization

This refers to the audience you’re writing for.

The “big 3” are: health, wealth, and relationships.

#2: Task specialization

This refers to the specific deliverables you’re responsible for, such as:

– Facebook ads
– Emails
– Sales letters
– Video scripts
– etc

If you’re wondering which one is more important…

Or which one you should tackle first…

Go here:

This Twitter thread explains exactly how to specialize as a copywriter so you can go from zero to 10k/m and beyond.


Quote of the Day

“It’s not about money or connections – it’s the willingness to outwork and outlearn everyone.”

Mark Cuban


🤝 50/50 rev share deal for creators

Happy Friday! Over 300,000+ race fans are expected to descend on Miami for its first ever Formula 1 race this weekend. And with Sunday’s forecast at 91 degrees, it’s gonna be a hot one. Here’s a fun fact: drivers can lose as much as 10-12 pounds over the course of a hot race like this one.

If you’re looking to catch any of the action, practice begins today. Qualifying takes place tomorrow, and then the race starts on Sunday at 3:30 PM EST.

Here’s the latest… 


Making the Rounds

  • TikTok offers 50/50 rev share deal to creators. The platform announced a new ad placement called TikTok Pulse, which allows brands to run their ads next to videos that rank in the top 4%. Creators will need at least 100k followers to qualify, but they’ll get a 50/50 split of the ad revenue.

  • Will commercial users be forced to pay for Twitter? Elon Musk hinted recently that there may be a “slight cost for commercial/government users” to use Twitter once his takeover deal closes.

  • Advertisers say TikTok ads > Facebook ads. Traffic to TikTok’s ads manager shot up almost 200% in Q1 compared to 2021, according to Similarweb. Facebook saw a 22% increase, while Twitter only got a meager 3% bump. Consumers are the ones leading the way, though: TikTok Android users reportedly spent an average of 1h22min per day on the platform in March 🤯

Working With Clients

How to: Fire an Annoying Client

So you’ve got an annoying client.

They’re blowing you up with emails, Slack DMs, and voice notes left and right…

Every single request is urgent…

And no matter how hard you try, nothing you do seems to be good enough for them.

In other words, it’s time to let them go.

But how, exactly? What’s the best way to fire an annoying client?

Well, for starters, it’s never easy…

Even if you’re already past the point of wishing a pox upon their house.

Send them an email or DM that hits these key points:

– I’m not the right person to help you achieve XYZ
– I hope you’ve gotten some good value from our time together
– Happy to get on a call to discuss if need be
– Still believe in your mission/product
– Will be rooting for you to succeed

The reason to send them a message instead of getting on a call right away is to give them a chance to digest it…

And (hopefully) eliminate the need for a call.

But this way, even if they insist on one, you’ve already got the hard part out of the way.

And if you have a 30-day cancellation policy in your contract, you can always offer to let them out of it if you’re really eager to end the relationship.


Working For Yourself

Don’t Shoot the Messenger

Part of being a marketer or entrepreneur is a steady stream of “aha” moments where you go…

Why didn’t I start doing this sooner?!?”

Such as…

  • Retargeting non-buyers
  • Adding a phone number to your opt in
  • Creating a referral program for your newsletter
  • Etc

Another one is upgrading the size of your laptop screen or computer monitor.

Now, if you’re traveling, that’s one thing.

But if you’re spending 40 hours a week working on an 11 or 13-inch screen…

You’re not doing yourself any favors.

In fact, you’re making things much harder on your eyes than they need to be.

Squinting causes your eyes to tire quickly…

And craning your neck to look down or get closer to the screen can lead to stiffness and soreness…

Both of which can lead to tension headaches.

So, our recommendation?

Grab yourself two curved 24-inch monitors  (setup permitting, of course).

Bonus points if you get monitor arms so they actually sit at eye level.

You (and your eyes) will thank us later.

And if you’d like to learn more about just how much the vision system affects our mind and body, listen to this eye-opening podcast with neurobiologist Dr. Andrew Huberman.

(sorry, couldn’t resist 😉


From The Copywriting Gig

How to Write a High-Converting FAQ

The frequently asked questions (FAQ) section is like the red-headed stepchild of any landing page or sales letter.

Most copywriters get lazy here because:

A) They write it last
B) They’re tired of repeating themselves
C) They assume anyone who’s gonna buy doesn’t need it

But the truth is, the FAQ gives you a perfect opportunity to overcome objections.

Especially since most readers will skim to the bottom first, then return to the beginning and read the page from top to bottom.

So here are some conversion-boosting answers to include in your FAQ:

– “Why should I choose over something else?”
– “How do I use ?”
– “Which order option is right for me?”
– “Is safe?”
– “How soon can I expect results with ?”
– “How soon can I expect to arrive?”
– “Why should I trust you when I’ve been burned by others in the past?”

Make sure to finish off every answer with a strong call to action


Quote of the Day

“Opportunity is missed by most people because it is dressed in overalls and looks like work.”

Thomas Edison


🛒 One-click checkout startup struggles

Happy Monday! It’s the start of a new week. Let’s get after it 💪

Here’s what’s new…


Making the Rounds

  • One-click checkout startup Bolt sees massive sales slowdown. Despite raising $355 million in January at an eye-popping valuation of $11 billion, the company is under pressure from PayPal and Shopify, both of whom have launched their own one-click checkout options. 
  • Amazon reports quarterly loss of $3.8 billion. For the first time since 2015, the ecommerce giant lost money last quarter, driving the stock price down almost 15%. On the bright side, sales from their cloud computing division AWS were up 36.5%… because someone’s gotta host all those sales funnels.

  • Snap reveals flying drone camera for selfies. Selfie sticks are so 2021. Now you can snap the perfect pic with Pixy, a bright yellow camera drone that will retail for $299.99. 

Working With Clients

WANTED: Money at a Discount

Let’s say you’re a copywriter, media buyer, or funnel builder.

The “product” you sell is actually a service, right?

Wrong.

As a service provider, the “product” you sell is an OUTCOME.

  • Leads
  • Appointments
  • Product demos
  • Sales calls
  • Clients
  • Free trials
  • Purchases
  • Renewals
  • Etc

Clients aren’t looking for another line item to add to their expense report…

They’re looking for the fastest and most direct way to achieve a specific outcome.

And in marketing, that outcome usually means “buying” money at a discount (by paying you to produce a result that generates revenue for their business).

So the next time you’re pitching a new prospect…

Remember: clients don’t buy services, they buy results.


Working For Yourself

Protect Your Peepers

Digital devices like computers, phones, and tablets emit something called “blue light.”

And some studies have linked it to:

  • Eye strain
  • Blurred vision
  • Difficulty sleeping

One way to minimize this potential risk is with blue light blocking glasses.

Thankfully, they’ve come a long way from the original gamer glasses that look more like a pair of ski goggles than computer glasses.

So if you’re looking to reduce the strain on your eyes from spending long hours on the computer…

Without looking like Spock here…

Check out this article on the best blue light glasses of 2022.


From The Copywriting Gig

Your English Teacher Wouldn’t Approve

Good news for anyone who couldn’t stand studying Shakespeare:

The art and science of writing words that sell has nothing to do with what you learned in English class.

In fact, it breaks pretty much all the rules.

Some key points to focus on:

  • Keep paragraphs short (1-2 lines)
  • Avoid using big words (3 syllables or less)
  • Ellipses are your friend

It may feel funny at first…

But if you want to sell more stuff, train yourself to write conversationally and in plain English.

Looking to speed up the process? Put your copy through Hemingway before submitting it.


Quote of the Day

“Success is getting what you want, happiness is wanting what you get.”

W.P. Kinsella