📊 C-suite disconnect

Happy Tuesday! One year ago today, the container ship Ever Given was freed from the Suez Canal. It was impounded by the Egyptian government 15 days later and held until its owner agreed to pay out $600 million in compensation. Talk about putting your last parking ticket in perspective 😬

Here’s what’s new…

Freelance Economy News

  • C-suite execs rush back to the office while rank-and-file stay home. A recent Slack Future Forum report found 75% of executives want to be back in the office at least 3 days a week, while just 37% of rank-and-file employees feel the same way. Something tells us going back to the office is a bit easier to swallow when you’ve got a corner office.
  • Elon Musk wants to build a platform to compete with Twitter. Tesla’s CEO tweeted that he’s giving “serious thought” to building a new social media platform.
  • D2C darlings see stock prices sink. Companies like Allbirds and Warby Parker used Facebook ads and low-cost shipping to acquire customers fast and build their brands. But now with ad costs on the rise, weaker tracking, and snags in the supply chain, their stock prices are sinking. Warby Parker is down 28% YTD and Allbirds is down 63%. Ouch.

Working With Clients

What Clients Picture When Hiring a New Freelancer (Unless..)

One of the easiest ways to build trust with prospective clients is to have a step-by-step system for how you’ll complete the project.

Giving them insight into your process will put their mind at ease…

So don’t be afraid to share that with them during the interview process.

Pro tip: keep it simple and stick to 3-5 steps.

An added bonus is that having a step-by-step system also implies consistency in your work, because inputs dictate outputs. 

If the quality of your inputs (aka the process) are consistent, then the quality of your outputs (aka the project deliverables) will be too.

Working For Yourself

Stretching Your Legs

Struggling to come up with a creative solution to a work problem?

There’s a reason why famous thinkers like Darwin, Einstein, and Nietzsche used daily walks to stimulate their creativity.

Next time you’re feeling stumped, try this:

STEP 1: Direct your mind to find a solution

STEP 2: Go for a walk

STEP 3: Get back to work & request the solution

What you’ll find is that your subconscious mind continues working on the problem, even after you’ve shifted your active focus away from it.

From The Copywriting Gig

Your English Teacher Wouldn’t Approve

Good news for anyone who couldn’t stand studying Shakespeare:

The art and science of writing words that sell has nothing to do with what you learned in English class.

In fact, it breaks pretty much all the rules.

Some key points to focus on:

  • Keep paragraphs short (1-2 lines)
  • Avoid using big words (4+ syllables)
  • Ellipses are your friend

It may feel funny at first…

But if you want to sell more stuff, train yourself to write conversationally and in plain English.

Quote of the Day

“As our island of knowledge grows, so does the shore of our ignorance.” — John Wheeler