📲 Bring back Vine

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Mentioned in today’s edition: Twitter, Vine, paid ads, and pandemic-era savings. Plus one big mistake to avoid when pitching big clients, the blueprint for mastering high-income skills, and how to make your ads pay in 2022.

Read time: 4 minutes and 43 seconds

Together with AdSkills

Why Most Freelance Copywriters Fail to Launch Their Own Offer

Mastering high-income skills multiplies your options. You can apply them for clients or for yourself. And that’s one of the big reasons why so many freelancers get into copywriting — so they can launch their own offer one day. But here’s the problem: you still need traffic. And unless you’ve got a massive audience on social media, that means learning how to run paid ads.

Luckily, that’s where AdSkills comes in. They represent the gold standard in paid traffic training. Which is why 9-figure companies like ClickFunnels, DigitalMarketer, and VShred rely on AdSkills courses to train their media buyers. So if you want to learn how to write killer ads, craft campaigns that convert, and scale your offer to the moon on Facebook, TikTok, or YouTube, click here to try a free AdSkills class today.

Making the Rounds

  • Elon instructs Twitter engineers to bring back Vine. Twitter originally bought the short-form video app in 2012 before shuttering it in 2016. But it may be headed for a reboot, as its newly-installed CEO has told his engineers to start working on a reboot that could be ready before the end of 2022.
  • Marketers spent 12% more on paid search & social in Q3. New data from omnichannel marketing firm Skai shows online cost-per-acquisition (CPA) may be rising across the board, as many big advertisers spent more despite lower competition and decreased traffic costs.
  • Consumers still clinging to 75% of pandemic-era savings. According to the Federal Reserve, U.S. consumers are still sitting on a collective cash pile of $1.7 trillion built up over the pandemic. It’s one explanation for why the economy hasn’t slowed down despite rapid interest rate hikes.

Working With Clients

“That’s More Than I Was Expecting… Could You Do it For Less?”

Making an irresistible offer is key to winning big clients.

But going overboard just to close a deal you really want to land can backfire in a big way.

Specifically, there’s one common mistake freelancers make when pitching that…

– Destroys their positioning

– Slashes future earnings

– And shortens the customer lifespan

What is it?

Discounting your services instead of doing something for free.

You see, once you discount your price…

That’s what the client will value your service or offering at until the end of time. 

You’ve created a price anchor.

And no matter how well you deliver for them…

That discounted price will always drag your perceived value down like a weight around your ankles.

So if you’re struggling to overcome a price objection, offering to do something for free is a much better option.

Because you get to bank the goodwill and relationship equity without devaluing your services in the process.

Working For Yourself

The Blueprint For Mastering High-Income Skills

Daily habits are the fastest path to competency and eventually mastery in your freelancer business.

The more you practice, the better you get.

The better you get, the more results you can produce.

And the more results you can produce, the more you can earn.

We recommend breaking down your daily habit into two parts:

PART 1: Study

To map out the study portion of your daily habit, ask yourself this question:

Which do you have more of — time or money?

If you have more time than money, focus on free resources.

If you have more money than time, focus on paid resources.

Paid products and courses can shortcut your learning curve…

But there’s more than enough free information out there to teach you the basics of any one of the high-income skills we’ve listed in this guide.

In the end, what matters most is that you get started as soon as possible.

PART 2: Practice

Theory is nothing without application.

So the next step is to find ways to practice your high-income skill every day.

Whether that’s writing an ad, designing a logo, or putting together a campaign plan.

But remember this:

Anyone who is highly-skilled at something was once bad at it.

You don’t go from zero to A-List overnight.

Don’t overcomplicate it.

And try not to practice the same things everyday.

It’s good to shake up your routine and complete different tasks.

Aim to spend at least one hour a day on your daily habit.

If you’ve got more time to spare, then of course, you can do more.

But creating momentum is essential in the early stages of your freelance business.

And if you want to progress quickly, you need to be spending at least an hour a day on it.

From The Paid Ads Gig

Do This to Make Your Ads Pay in 2022

CPMs are on the rise.

Competition on the big ad platforms is getting stiffer.

And targeting ain’t exactly what it used to be.

So if you’re struggling to make paid ads profitable in 2022, you’re not alone.

But what’s the fix?

Well, it’s not a sexy marketing “hack” and it’s got nothing to do with flipping switches or the way you set up your campaigns…

Instead, the way to put your paid ads on easy mode is:

Launching a high-ticket offer.

One high-ticket sale of $2,000 to $5,000+ can liquidate a ton of ad spend and turn entire campaigns from bottomless money pits into cash-printing machines.

The two most common ways to do it from a traffic perspective are…

1) Promoting a low-ticket offer with an application on the backend

2) Driving traffic straight to a VSL or webinar that pushes leads to book a call

Bottom line:

The days of running profitable ads promoting low-ticket offers are over.

Traffic costs are only going to go up as the big ad platforms continue to mature…

So to make paid traffic work in 2022, you need to go high-ticket.

Gig Alerts

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Quote of the Day

“Never confuse a single defeat with a final defeat.”

— F. Scott Fitzgerald

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