📚 #BookTok

Happy Tuesday! Today is International Day of Human Space Flight. NASA is hoping to celebrate with a “wet dress rehearsal” of its Space Launch System for the Artemis program, which aims to put humans back on the moon by 2024.

Now let’s get down to business…


Digital Marketing News

  • Author lands 460k book deal thanks to TikTok. After using the popular hashtag #BookTok to go viral with a video about a new book idea in March 2021, 26-year-old Alex Auster nabbed herself a 3-part deal worth $460,000. Wen #NewsletterTok?
  • Elon Musk declines Twitter board seat. Parag Agrawal tweeted on Monday that Elon Musk will not be joining Twitter’s board after all. Trolling at its finest?

  • Reddit launches dedicated sales team for crypto ads. Originally persona non grata in the digital advertising world, crypto ads are making a major comeback. Reddit has even launched a dedicated sales team to help crypto advertisers. It checks out —  Reddit’s various crypto communities get over 335M views per month.

Working With Clients

Scored a Big Win For Your Client? Here’s What to Do Next

Scoring your first big win for a new client is a great feeling.

It also creates the perfect opportunity for you to make a strategic request:

Ask them for a 2-minute video testimonial.

Clients will (almost) never volunteer these on their own…

And you never want to wait too long to ask for one.

So make sure to put in the request while you’re both riding high on the heels of a job well done.

Plus, this way, you can transcribe it to text and have their testimonial in both written and video form.


Working For Yourself

Limber Up

Sitting may not be the new smoking…

But it sure as hell ain’t *good* for you, either.

In fact, according to Stanford neurobiologist Dr. Andrew Huberman, sitting for 5 hours or more per day can erase the benefits of doing 180 minutes of cardio per week (!!).

Yikes.

But even if you can’t avoid sitting for 5+ hours per day…

You can still develop a daily strength & stretching routine to fight off aches and pains.

Especially when it comes to wrists (aka your moneymakers).

Fortunately, our friends over at GMB have got you covered with this excellent tutorial on how to keep your wrists healthy and injury free.

Do you have a daily fitness routine that works for you? Hit “Reply” and let us know.


Tools We Love

Write Drunk, Edit Sober

Even if you’re not a pro copywriter, being able to write well is a superpower.

It helps” grease the skids” in all areas of life.

The only problem is…

Writing for business and writing for the classroom are two different things.

Five dollar words might get you an A, but it’s the two dollar words that get your message across.

That’s where Hemingway comes in.

Copy and paste your text into the free app and you’ll get instant feedback on readability:

  • Adverbs
  • Passive voice
  • Run-on sentences
  • And those dreaded $5 words

Aim to write at a Grade 5 reading level or lower.

Give Hemingway a try for free today and see how you score.

P.S: Copy and paste the above section into the app to see how we did 😉


Quote of the Day

“You know… there are other ways to think of things than the way you think of them.”

Duck Phillips