📸 BeReal-er

Happy Monday! Welcome back to The Gig — the daily email helping freelancers go beyond the 9 to 5 and conquer the gig economy.

Mentioned in today’s edition: TikTok, BeReal, California, and Google. Plus the secret to getting attention online, 4 reasons not to become a digital nomad, and selling on the knife’s edge.

Read time: 3 minutes and 57 seconds

Together with AdSkills

When They Find Out You’re AdSkills Certified

Most certifications aren’t worth the paper they’re printed on. But not AdSkills. Their Matchmaker program generates high-quality inbound leads for media buyers of all experience levels. It doesn’t matter whether you’re brand new or a seasoned vet. Once you graduate, you’ll have the chance to apply for real gigs with legit clients who’ve specifically requested an AdSkills media buyer. 

As an AdSkills member, not only will you learn how to launch & scale paid ad campaigns, but you’ll also get the stamp of approval that 9-figure companies like ClickFunnels, DigitalMarketer, and VShred look for when hiring freelancers. So if you’re looking for a new high-income skill to add to your freelance toolkit, click here to try a free class today.

Making the Rounds

  • TikTok copies BeReal. TikTok Now prompts users to capture a static photo or 10-second video with both the front and back-facing camera once a day. Looks like the future of social media may just be watching platforms relentlessly rip each other off.
  • New California age law could wreak havoc on the internet. The privacy law aimed at making the internet safer for kids may force users to upload government ID to prove their age across a slew of apps and websites when it takes effect in 2024. 
  • Bug bounty hunter accidentally gets $250k payment from Google. Sam Curry had no idea why he got a payment for $249,999 from Google last month. Google claims it was “human error” and they’re working to correct it. Woops. 

Working With Clients

The Shortcut to Getting Attention Online

Mainstream wisdom is everywhere.

Your audience is bombarded with the same advice all the time.

– cut back on lattes

– eat more vegetables

– go to bed earlier

– avocado toast is why you can’t afford to buy a house
– etc etc

But what sets you (or your client) apart from everyone else is where they disagree.

So ask yourself: what controversial opinions can I highlight?


What mainstream advice do I (or my client) DISAGREE with?

That’s often what makes for the best hooks, emails, or ad angles.

Now, a caveat:

You need to be able to make a logical case for why you disagree.

Don’t just disagree to be a contrarian or to grab attention… unless you can back it up.

Working For Yourself

4 Reasons Not to Become a Digital Nomad

The laptop lifestyle is what attracts a lot of people to freelancing and digital marketing.

But it’s not everything it’s cracked up to be.

Here are a few ugly truths about digital nomadism we’ve learned the hard way:

#1: Everyone else is in vacation mode

Working from exotic locations is tough.

Spending 8 hours a day glued to your laptop while everyone else is partying, sightseeing, and having fun isn’t exactly what most people have in mind when they board a plane overseas.

Temptations are everywhere.

Staying focused when you’re surrounded by distractions is less fun than it looks.

#2: You have to work odd hours

Having clients in the West means you might have to stay up until 12-1 AM to take calls and attend meetings.

This can be brutal.

If you’re an early to bed, early to rise kind of person, this will really jam up your normal rhythm.

Which leads us to…

#3: Routines are hard to maintain

As Jocko Willink says, discipline equals freedom.

But when you’re living overseas and often on the move, it’s hard to maintain structure.

You’re always on the lookout for good coffee shops, gyms, grocery stores, etc. near your new place.

Which sucks up more brainpower than you might think.

#4: Relationships are transient

You can meet lots of cool people while you’re traveling.

But it’s unlikely any of those new relationships will compare to the ones you have back home.

You can’t recreate that kind of depth in a week or a month.

Everyone’s headed in different directions, so nothing lasts.

Now this isn’t to say that it can’t work for some…

In fact, your humble newsletter writer spent a life-changing 8 months in Southeast Asia.

But the digital nomad lifestyle isn’t for everyone.

And since it’s always glamorized so much on social media…

We think it’s important to shine a spotlight on the not-so-sexy parts of it.

From The Copywriting Gig

Selling on the Knife’s Edge

Humans are emotional beings.

And the limbic system (where we process emotions in the brain) is a key factor in helping us make decisions.

In fact, UCLA neuroscientist Antonio Damasio once had a patient who, after having a tumor removed, couldn’t make decisions because he was unable to process emotions.

Talk about analysis paralysis.

But a common mistake in copywriting is to focus exclusively on the emotional side…

And ignore the logical side.

That’s why it’s important to win both the hearts and minds of your prospects.

To win their hearts… 

Focus on how it feels to be struggling with the problem (shame, guilt, embarrassment, envy, etc) AND what it will feel like to solve it (confidence, happiness, freedom, etc)

Then, to win their minds, focus on why your solution is the smartest and most logical choice (how it will save them time + money, make them look smart, is discounted for a limited time only, etc).

A winning offer or marketing campaign always has both.

Gig Alerts

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Quote of the Day

“Success is getting what you want, happiness is wanting what you get.”

W.P. Kinsella