Happy Thursday! 20 years ago today, The Wire premiered on HBO. Despite never being a big ratings hit, the show ran for 5 seasons and is widely regarded as one of the best TV shows of all time.
Here’s the latest…
Making the Rounds
- New social media censorship law blocked by Supreme Court. The controversial Texas law would prevent social media platforms from enforcing their own content moderation policies and allow users to sue them for violations. We’d venture to say it would also reduce the fun quotient on Elon’s Twitter acquisition by a factor of 10 to the power of 7823489, as platforms could be flooded with lawsuits if the law takes effect.
- Is Apple planning to launch its own search engine? Google pays Apple $10+ billion a year to be the default search engine on Apple devices. But that agreement may be coming to an end: the iPhone maker is apparently working on a search engine of its own.
- Elon tells Tesla employees to come back to the office or GTFO. If you ever wondered where the Technoking stood on remote work, now you know. In an email to staff earlier this week, he explained that anyone wanting to work remotely had to be in the hours at least 40 hours per week. At least you can still put in overtime in your PJs.
Working With Clients
Try This Simple Growth Hack to Get More Clients
Most freelancers tend to overcomplicate the process of getting clients.
So here’s a simple tip to try:
Once you’ve scored a big win for a new client and asked them for a video testimonial…
Ask them for a referral.
Keep it simple and straightforward by saying something like…
“Given how we’ve been able to [achieve client’s desired result], I wondered if you might know anyone else looking to [achieve desired result]. I’m looking to fill a spot on my client roster and I’d love to help someone in your network achieve similar results.”
You can also get creative and incentivize them by offering a discount, gift card, bonus, or referral fee.
Bottom line is:
Referred clients are typically much higher-quality than those found via cold outreach or on freelancing platforms.
Plus, everyone likes to “have a guy.”
It allows us to build social capital by playing the connector.
So when it comes to finding new clients, you should always start with your existing client base.
Working For Yourself
Table For One
Work-life balance is a constant struggle for freelancers.
That’s why, in addition to having a structured workday where you start and end around the same time…
One of the best ways to create separation between work and personal is to eat lunch away from your desk.
Even if it’s just 15-20 minutes…
Giving yourself a break from the computer screen is good for mind and body.
Tools We Love
Fred Has Entered the Chat
Taking notes on a Zoom call can be a major pain in the you-know-where.
Listening and typing at the same time is no small feat……
Meanwhile, everyone else is forced to listen in as you hammer away on the keys as fast as you can.
And sure, you can record the call..
But if you’ve got to go back to review something someone said…
You’re often stuck skipping around trying to find the exact moment where it was discussed.
That’s where Fireflies.AI comes in.
It’s an AI assistant that lets you record, transcribe, and search across your voice conversations.
Once you sign up for free, all you have to do is invite Fireflies (aka Fred) into your meeting.
Then he takes care of the rest.
After the meeting is finished, you’ll have a searchable transcript so you don’t have to worry about taking notes.
Quote of the Day
“You come at the king, you best not miss.”
— Omar Little