Happy Wednesday! Today is the earliest sunset of the year, so even though the days donât technically start getting shorter until December 21, today should feel like the shortest day of the year. At this point, weâll take it.
Mentioned in todayâs edition: Apple, Twitter, and TikTok. Plus the fastest way to get clients if youâre brand new, what most newbies donât realize, and the 5-part storytelling formula behind The Matrix, Star Wars, and Lord of the Rings.
Read time: 4 minutes and 43 seconds
Making the Rounds
- Apple and Amazon have resumed advertising on Twitter. Elon can breathe one sigh of relief today as his platform’s two biggest advertisers have started spending again with plans to cross the $100 million spent threshold in 2023. Two big spenders donât alone save Twitterâs bottomline, but given recent public spats between CEOâs itâs sure a better than expected starting point.
- National security concerns continue to delay a deal between TikTok and the US Government. The social media giantâs lack of algorithm transparency coupled with fears of nefarious data sharing practices have led U.S. officials to continue dragging out a potential deal.
- Tim Cook was joined by President Biden in Arizona to announce plans for Appleâs new American-made chips. Chip fabricator TSMC is investing upwards of $40 billion in the coming years to bring their new chip-making factory to life. The American southwest gets an economic boom while Cook and Apple will be among the tech companies getting a more speedy and secure supply chain.
Working With Clients
The Fastest Way to Get Clients When Youâre Brand New
If youâre a new freelancer looking to land clientsâŚ
You basically have two choices:
Go fishing in the equivalent of the Atlantic Ocean by trying to persuade any and every business owner out there to hire youâŚ
Or go to a local pond where the density of fish is much higher.
Where do you think your chances are better?
The local pond, of course.
And thatâs exactly what freelancing platforms are.
Places like Upwork and Fiverr are where you can find paying clients looking to hire right now.
Itâs about as close as it gets to having the fish literally jump right out of the water and hit you in the kisser, like the unsuspecting guy above.
So if youâre just getting startedâŚ
Donât waste your time messaging random strangers on Facebook or LinkedIn.
Focus on freelancing platforms instead.
Plus, if you refer one person to the newsletter, weâll send you a free fill-in-the-blanks Upwork job proposal template. More details at the bottom of todayâs email đ
Working For Yourself
What Most Newbies Donât Realize
The best thing about freelancing is that you can teach yourself the basics of almost any skill for free online.
Unfortunately, thatâs also the worst part about freelancing.
Why?
Because youâll often pick up a lot of bad habits along the way.
Things youâll need to unlearn in order to progress and eventually master your craft.
Thatâs why finding a mentor is so important.
It may not make sense to look for one at the very beginning of your journeyâŚ
But once youâve got a few paying clients and steady work coming inâŚ
You should be looking for someone to learn from.
Thereâs a reason Tony Robbins says âthe fastest way to achieve success is to model itâ…
Because finding someone who can show you the way will shortcut your learning curve.
From The Copywriting Gig
Try This 5-Part Storytelling Formula On Your Next Promo
P-A-S and A-I-D-A arenât the only copywriting frameworks that convert.
The movie industry generated $21.4 billion dollars in 2021.
Hereâs the 5-part storytelling structure behind Star Wars, LOTR, and all your favorite Hollywood movies (and how it applies to selling stuff):
PART 1: Inciting Incident
Think of this as the hook.
Itâs the ONE event that sets the rest of the story in motion.
Letâs use the Matrix as an exampleâŚ
The inciting incident is when Trinity contacts Neo through his computer in The Matrix
Now in the case of a product or serviceâŚ
Itâs usually a high-stakes âtrigger momentâ that brings the problem to the forefront.
– getting dumped
– losing your job
– having your card declined
– ripping your pants in public
– etc
PART 2: Progressive Complications
The inciting incident creates an imbalance in the heroâs lifeâŚ
So they try to restore balance.
But this only takes them further from their goal.
Like when the Oracle tells Neo heâs not The One.
For marketersâŚ
This is where the prospect explores other solutions, but continues to fail.
– tries keto, atkins, IF and whole30 but doesnât lose weight
– tries trading stocks, crypto, and FX but doesnât make money
– tries paid ads but doesnât get clients
PART 3: Crisis
This is the heroâs âdo or dieâ decision point.
After Morpheus is captured, Neo is forced to decide:
Should he let him die or go back into the Matrix and save him?
In an ad or promotion, the decision point is:
Should the prospect continue? Or are they finally ready to give up and abandon themselves to their fate?
– being overweight
– being broke
– being single
– working a 9 to 5
– etc
PART 4: Climax
The climax is the OUTCOME of the crisis decision.
Neo decides to go back into the Matrix and save Morpheus.
For products and servicesâŚ
This is typically the âmoment of discoveryâ where they stumble across the new solution.
– new diet / training program / special nutrient
– new trading / investment strategy
– new approach to landing clients
– etc
PART 5: Resolution
The climax brings the storyâs conflict to an end.
The resolution is what follows.
Neo realizes he is the One & sets out to free more minds.
If youâre writing a sales letter or VSLâŚ
The resolution is what leads your hero to share their solution with others, which creates a âreason whyâ and helps position the offer/solution.
Put this storytelling formula to work next time youâre writing a long-form piece of copy and let us know how it goes.
Gig Alerts
Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:
- Squarespace Email Campaigns Strategy & Setup
- Offer copy specialist
- Copywriting assistance on updated website
- Graphic designer needed to create a design for a banner
- Graphic Designer for personal branding assets
- Google ads Facebook social media ads
Featured Newsletter
Every Friday, the Bootstrapped Founder Newsletter features proven tactics to help you launch, build, and grow your business based on the experiences of Arvid Kahl, author of Zero to Sold and founder of FeedbackPanda.
Youâll learn how to build an engaged audience, how to monetize it, and how to leverage âbuilding in publicâ to become a recognized expert in your field.
If you want sketchy âhacks,â itâs not for you.
But if you want honest, practical, effective advice to build a real business serving real people, youâre going to love it.
Click here to subscribe for free today.
Quote of the Day
“Almost every significant breakthrough is the result of a courageous break with traditional ways of thinking.”
â Stephen Covey
In Case You Missed It
- Monday: đ Incentive to stay
- Tuesday: đ Global market slowdown