🍎 Apple to the rescue

Happy Wednesday! Today is the earliest sunset of the year, so even though the days don’t technically start getting shorter until December 21, today should feel like the shortest day of the year. At this point, we’ll take it.

Mentioned in today’s edition: Apple, Twitter, and TikTok. Plus the fastest way to get clients if you’re brand new, what most newbies don’t realize, and the 5-part storytelling formula behind The Matrix, Star Wars, and Lord of the Rings.

Read time: 4 minutes and 43 seconds

Making the Rounds

  • Apple and Amazon have resumed advertising on Twitter. Elon can breathe one sigh of relief today as his platform’s two biggest advertisers have started spending again with plans to cross the $100 million spent threshold in 2023. Two big spenders don’t alone save Twitter’s bottomline, but given recent public spats between CEO’s it’s sure a better than expected starting point.
  • National security concerns continue to delay a deal between TikTok and the US Government. The social media giant’s lack of algorithm transparency coupled with fears of nefarious data sharing practices have led U.S. officials to continue dragging out a potential deal. 
  • Tim Cook was joined by President Biden in Arizona to announce plans for Apple’s new American-made chips. Chip fabricator TSMC is investing upwards of $40 billion in the coming years to bring their new chip-making factory to life. The American southwest gets an economic boom while Cook and Apple will be among the tech companies getting a more speedy and secure supply chain. 

Working With Clients

The Fastest Way to Get Clients When You’re Brand New

If you’re a new freelancer looking to land clients…

You basically have two choices:

Go fishing in the equivalent of the Atlantic Ocean by trying to persuade any and every business owner out there to hire you…

Or go to a local pond where the density of fish is much higher.

Where do you think your chances are better?

The local pond, of course.

And that’s exactly what freelancing platforms are.

Places like Upwork and Fiverr are where you can find paying clients looking to hire right now.

It’s about as close as it gets to having the fish literally jump right out of the water and hit you in the kisser, like the unsuspecting guy above.

So if you’re just getting started…

Don’t waste your time messaging random strangers on Facebook or LinkedIn.

Focus on freelancing platforms instead.

Plus, if you refer one person to the newsletter, we’ll send you a free fill-in-the-blanks Upwork job proposal template. More details at the bottom of today’s email 👇

Working For Yourself

What Most Newbies Don’t Realize

The best thing about freelancing is that you can teach yourself the basics of almost any skill for free online.

Unfortunately, that’s also the worst part about freelancing.


Because you’ll often pick up a lot of bad habits along the way.

Things you’ll need to unlearn in order to progress and eventually master your craft.

That’s why finding a mentor is so important.

It may not make sense to look for one at the very beginning of your journey…

But once you’ve got a few paying clients and steady work coming in…

You should be looking for someone to learn from.

There’s a reason Tony Robbins says “the fastest way to achieve success is to model it”…

Because finding someone who can show you the way will shortcut your learning curve.

From The Copywriting Gig

Try This 5-Part Storytelling Formula On Your Next Promo

P-A-S and A-I-D-A aren’t the only copywriting frameworks that convert.

The movie industry generated $21.4 billion dollars in 2021.

Here’s the 5-part storytelling structure behind Star Wars, LOTR, and all your favorite Hollywood movies (and how it applies to selling stuff):

PART 1: Inciting Incident

Think of this as the hook.

It’s the ONE event that sets the rest of the story in motion.

Let’s use the Matrix as an example…

The inciting incident is when Trinity contacts Neo through his computer in The Matrix

Now in the case of a product or service…

It’s usually a high-stakes “trigger moment” that brings the problem to the forefront.

– getting dumped

– losing your job

– having your card declined

– ripping your pants in public

– etc

PART 2: Progressive Complications

The inciting incident creates an imbalance in the hero’s life…

So they try to restore balance.

But this only takes them further from their goal.

Like when the Oracle tells Neo he’s not The One.

For marketers…

This is where the prospect explores other solutions, but continues to fail.

– tries keto, atkins, IF and whole30 but doesn’t lose weight

– tries trading stocks, crypto, and FX but doesn’t make money

– tries paid ads but doesn’t get clients

PART 3: Crisis

This is the hero’s “do or die” decision point.

After Morpheus is captured, Neo is forced to decide:

Should he let him die or go back into the Matrix and save him?

In an ad or promotion, the decision point is: 

Should the prospect continue? Or are they finally ready to give up and abandon themselves to their fate?

– being overweight

– being broke

– being single

– working a 9 to 5

– etc

PART 4: Climax

The climax is the OUTCOME of the crisis decision.

Neo decides to go back into the Matrix and save Morpheus.

For products and services…

This is typically the “moment of discovery” where they stumble across the new solution.

– new diet / training program / special nutrient

– new trading / investment strategy

– new approach to landing clients

– etc

PART 5: Resolution

The climax brings the story’s conflict to an end.

The resolution is what follows.

Neo realizes he is the One & sets out to free more minds.

If you’re writing a sales letter or VSL…

The resolution is what leads your hero to share their solution with others, which creates a “reason why” and helps position the offer/solution.

Put this storytelling formula to work next time you’re writing a long-form piece of copy and let us know how it goes.

Gig Alerts

Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:

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Quote of the Day

“Almost every significant breakthrough is the result of a courageous break with traditional ways of thinking.”

— Stephen Covey

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