Happy Wednesday! This is The Gig. We’re like a digital lighthouse, here to help you navigate the (sometimes) stormy seas of freelancing.
Discussed in today’s newsletter: Instagram, Microsoft, OpenAI, ChatGPT, and YouTube. Plus the unpleasant fate reserved for those afraid to network, and one key ingredient for paid ads that scale in 2023.
Read time: 2 minutes and 46 seconds
Making the Rounds
- Instagram is deep-sixing the Shop tab. Users will still be able to shop products from Reels, Stories, and Posts, but the dedicated Shop tab is set to disappear at the beginning of February.
- Microsoft looks to integrate ChatGPT into Word, PowerPoint, Outlook, and more. Why stop at Bing when you can integrate the world’s hottest chatbot into all your products instead? That’s what Microsoft is thinking as it plans to invest another $10B into OpenAI, the company behind AI models ChatGPT and GPT-3.
- YouTube begins rev share with Shorts creators on February 1. Creators will need at least 1,000 subscribers and over 10 million Shorts views in the last 90 days to qualify for the Partner Program, where they’ll be able to earn 45% of ad revenue from their videos.
Working For Clients
The Unpleasant Fate Reserved For Those Afraid to Network
Doors don’t open themselves.
You need someone to open them for you.
So if you’re looking to land more clients…
Sharpen your entrepreneurial skills…
Get access to bigger and better opportunities…
And ultimately fast-track your freelance career to 6-figures and beyond…
Look to build connections with other people on social media.
This isn’t strictly about finding clients, either.
Building connections with other service providers (even ones who offer the exact same services you do) can empower you with knowledge that’s otherwise impossible to obtain.
- Typical rates and fee structures to help you price yourself
- Valuable insights from time in the trenches
- What it’s like to work for Company X or Client Y
- Uncommon strategies for marketing & growth
- Etc etc
Of course, referrals always make for the best hires…
So having a strong network can easily lead to paying work as well if a client puts the word out.
Getting paid to work in your PJs can be pretty frickin’ sweet…
But if you spend all day keeping to yourself…
You’ll never even know how many opportunities are passing you by.
From The Paid Ads Gig
One Key Ingredient For Paid Ads That Scale in 2023
Running paid ads without a 3rd-party tracking system is like driving a car blindfolded.
You might get to your destination eventually…
But you might also veer off the road and end up in a ditch.
Native tracking systems on platforms like Facebook and Google *used* to be fairly reliable before iOS 14…
But not anymore.
These days, you simply can’t rely on them to track your ad performance…
Even if you’ve got their Conversion API set up and firing properly…
And especially if you’re only spending $100-$200 per day.
So, what’s the solution?
Now each one of these tools differs slightly in how they work…
But the core function of all three is STOP you from hemorrhaging valuable data…
So you can make informed decisions to optimize and scale your ad campaigns.
As a bonus, Hyros and SegMetrics also reveal the entire customer journey so you can see…
- The specific ad they clicked on
- The audience and campaign they were in
- Which emails they received, opened, and clicked
- When they bought
- How much they paid
- Etc etc
They even use IP addresses to merge contacts who use a different email to buy..
Giving you a much clearer picture on how exactly people go from strangers to customers.
So if you (or your client) are serious about using paid ads to scale front-end acquisition…
Make sure you’ve got a 3rd-party tracking system in place.
Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:
- Help me run my YouTube marketing campaigns
- Google Ads Expert for Executive Coach Business
- Email Marketing Consultant for Newsletters & Cold Email
- Klaviyo Email + SMS Optimization Expert Needed
- Graphic Designer For Facebook Ads
- Excellent Graphic Designer Needed
Quote of the Day
“The world is a book and those who do not travel read only one page.”
— Saint Augustine