Happy Wednesday! Did you catch the Strawberry Supermoon last night? We normally jump at the chance to observe celestial phenomena, but it was a school night after all. So these pics will have to do.
Mentioned in todayâs edition: Amazon, Meta, Google, TikTok, Alibaba, Apple, Twitter, and Elon Musk. Plus what NOT to do when you make a mistake, a scary stat for anyone working at a desk, and an apple a day for media buyers.
Estimated reading time: 3 minutes and 9 seconds
Making the Rounds
- 53% of all global ad revenues in 2021 went to just 5 tech companies. Faithful Gig readers can probably guess 4 of last yearâs ad market empresarios: Amazon, Meta, Google, and Bytedance (TikTok) â with Chinese firm Alibaba rounding out the list.
- $100M settlement finalized in class-action case against Appleâs app store. The suit was originally filed in 2019 by developers who claimed Appleâs 30% fee was an abuse of market power. But now app developers will have the option to contact users by phone or email about alternate payment options.
- Elon Musk set to field questions at Twitter all-hands meeting tomorrow. Itâs the first time employees will get to hear from their prospective new owner. We predict details of the Q&A will leak to the press approximately 4.2 minutes after it concludes, so stay tuned for more.
Working With Clients
How NOT to Fall On Your Sword
If youâve been freelancing for a while, chances are youâve screwed something up when working for a client.
And if youâre new to freelancing, well⊠give it time.
Either way, mistakes are inevitable.
They canât be avoided.
But what most freelancers donât realize isâŠ
How you respond to a mistake can make or break your client relationship.
So own up to your screw ups.
If your sales letter went live with a typo in the headlineâŠ
Or you embedded the wrong video on a landing pageâŠ
Or you launched ads with a broken linkâŠ
Then take responsibility.
Donât try to deflect the blame.
Clients will respect you for it, and â assuming the offense wasnât firing-worthy â it will help to build trust and strengthen your relationship over the long term.
Working For Yourself
The Force is Strong With This One
Spoiler alert: sitting for 5+ hours a day isnât good for you.
According to Stanford neurobiologist Dr. Andrew Huberman, sitting for 5 hours or more per day is enough to erase the benefits of doing 180 minutes of cardio per week.
Fortunately, you can use a standing desk to avoid sitting for so longâŠ
But one thing you canât avoid?
Typing and mousing all day long.
Thatâs why itâs so important to have a daily strength and stretching routine for your hands and wrists.
Luckily, our friends at GMB have got you covered with this excellent tutorial on how to keep your wrists healthy and injury free.
From The Paid Ads Gig
One Ad a Day Keeps the Low ROAS Away
Coming up with killer ad ideas doesnât always require creative genius.
You just have to be savvy enough to save a great ad when you see one in the wild.
Add one new ad to your swipe file every day and youâll never lack for creative ideas.
Whether itâs going to the Facebook Ad Library and checking in on your favorite advertisers (because you do keep a list of them, right?)…
Or simply grabbing a screenshot when you see a killer ad in your news feedâŠ.
It only takes a few minutes each day.
Get yourself a tool like SnagIt and/or the GoFullPage Chrome extension and youâre all set.
Quote of the Day
âIntelligence without ambition is a bird without wings.â
â Salvador Dali