👑 Ad market empresarios

Happy Wednesday! Did you catch the Strawberry Supermoon last night? We normally jump at the chance to observe celestial phenomena, but it was a school night after all. So these pics will have to do.

Mentioned in today’s edition: Amazon, Meta, Google, TikTok, Alibaba, Apple, Twitter, and Elon Musk. Plus what NOT to do when you make a mistake, a scary stat for anyone working at a desk, and an apple a day for media buyers.

Estimated reading time: 3 minutes and 9 seconds


Making the Rounds

  • 53% of all global ad revenues in 2021 went to just 5 tech companies. Faithful Gig readers can probably guess 4 of last year’s ad market empresarios: Amazon, Meta, Google, and Bytedance (TikTok) —  with Chinese firm Alibaba rounding out the list.
  • $100M settlement finalized in class-action case against Apple’s app store. The suit was originally filed in 2019 by developers who claimed Apple’s 30% fee was an abuse of market power. But now app developers will have the option to contact users by phone or email about alternate payment options.

  • Elon Musk set to field questions at Twitter all-hands meeting tomorrow. It’s the first time employees will get to hear from their prospective new owner. We predict details of the Q&A will leak to the press approximately 4.2 minutes after it concludes, so stay tuned for more.

Working With Clients

How NOT to Fall On Your Sword

If you’ve been freelancing for a while, chances are you’ve screwed something up when working for a client.

And if you’re new to freelancing, well… give it time.

Either way, mistakes are inevitable.

They can’t be avoided.

But what most freelancers don’t realize is…

How you respond to a mistake can make or break your client relationship.

So own up to your screw ups.

If your sales letter went live with a typo in the headline…

Or you embedded the wrong video on a landing page…

Or you launched ads with a broken link…

Then take responsibility.

Don’t try to deflect the blame.

Clients will respect you for it, and — assuming the offense wasn’t firing-worthy — it will help to build trust and strengthen your relationship over the long term.


Working For Yourself

The Force is Strong With This One

Spoiler alert: sitting for 5+ hours a day isn’t good for you.

According to Stanford neurobiologist Dr. Andrew Huberman, sitting for 5 hours or more per day is enough to erase the benefits of doing 180 minutes of cardio per week.

Fortunately, you can use a standing desk to avoid sitting for so long…

But one thing you can’t avoid?

Typing and mousing all day long.

That’s why it’s so important to have a daily strength and stretching routine for your hands and wrists.

Luckily, our friends at GMB have got you covered with this excellent tutorial on how to keep your wrists healthy and injury free.


From The Paid Ads Gig

One Ad a Day Keeps the Low ROAS Away

Coming up with killer ad ideas doesn’t always require creative genius.

You just have to be savvy enough to save a great ad when you see one in the wild.

Add one new ad to your swipe file every day and you’ll never lack for creative ideas.

Whether it’s going to the Facebook Ad Library and checking in on your favorite advertisers (because you do keep a list of them, right?)…

Or simply grabbing a screenshot when you see a killer ad in your news feed…. 

It only takes a few minutes each day.

Get yourself a tool like SnagIt and/or the GoFullPage Chrome extension and you’re all set.


Quote of the Day

“Intelligence without ambition is a bird without wings.”

Salvador Dali