Happy Friday! The weekend is right around the corner. Formula One’s next race takes place at the Melbourne Grand Prix Circuit in Australia after missing 2020 and 2021 due to the pandemic. The only problem? The race is on Sunday at 1 AM EST. Safe to say we’ll wait to catch the replay.
Now let’s get you caught up on the latest…
Digital Marketing News
- 65% of Gen Z consumers prefer communities to feeds. Community-based apps like Discord and Twitch are more popular than feed-based apps like Facebook and Instagram among Gen Z, according to a new survey.
- Chatbots > customer service agents? The pandemic may have shifted people’s support preferences. 72% of UK consumers polled said they’d rather get help online than having to use the phone.
- Twitter is (finally) testing an Edit button. Users have been asking for it for years. But according to the Twitter Comms team, it’s got nothing to do with Elon becoming the company’s largest shareholder. Not sure we buy that, but we’ll take it 🤷
Working With Clients
RESEND: Downloadable Portfolio Pieces Got Clients Like…
If you’re using freelance platforms to find clients and land gigs…
There’s one thing you can do when putting in a proposal that all prospective clients will appreciate, whether they hire you or not.
Sharing links to samples or portfolio pieces via Google Drive.
Don’t send over PDFs, Word docs, or Excel spreadsheets they have to download.
Because a client may take one look at your sample and decide they don’t like it.
Or that you’re not the right person for the job.
And if you (along with 9 other freelancers) have sent them a handful of docs to download, then they’re stuck with a bunch of useless documents on their computer they’ll never look at again.
So do them a favor and send them a Share link instead.
Working For Yourself
Nope, Not Dorky at All
Digital devices like computers, phones, and tablets emit something called “blue light.”
And some studies have linked it to:
- Eye strain
- Blurred vision
- Difficulty sleeping
One way to minimize this potential risk is with blue light blocking glasses.
Thankfully, they’ve come a long way from the original gamer glasses that look more like a pair of ski goggles than computer glasses.
So if you’re looking to reduce the strain on your eyes from spending long hours on the computer…
Without looking like Spock here…
From The Copywriting Gig
When Reverse Psychology Backfires
Persuasive direct response copy tells the reader exactly what to do and when to do it… right?
Not so fast.
If you want to convert as many people as possible, there’s a hidden psychological landmine you’ll want to avoid.
It was first discovered by Sigmund Freud in the early 1900s…
And it’s called “psychological resistance.”
Translation: people don’t like being told what to do.
So they rebel by doing the opposite.
How does this apply in copy?
Using the word “need” — as in “this is exactly what you need to achieve XYZ” — can trigger psychological resistance in some prospects and lead them NOT to buy.
So if you want to sidestep this little IED embedded deep in our psyche…
Avoid framing your solution as something your prospects “need” to do.
Quote of the Day
“In the end, everything will be okay. And if it’s not okay, then it’s not the end.”
— John Paul DeJoria