Happy Friday! Over 300,000+ race fans are expected to descend on Miami for its first ever Formula 1 race this weekend. And with Sunday’s forecast at 91 degrees, it’s gonna be a hot one. Here’s a fun fact: drivers can lose as much as 10-12 pounds over the course of a hot race like this one.
If you’re looking to catch any of the action, practice begins today. Qualifying takes place tomorrow, and then the race starts on Sunday at 3:30 PM EST.
Here’s the latest…
Making the Rounds
- TikTok offers 50/50 rev share deal to creators. The platform announced a new ad placement called TikTok Pulse, which allows brands to run their ads next to videos that rank in the top 4%. Creators will need at least 100k followers to qualify, but they’ll get a 50/50 split of the ad revenue.
- Will commercial users be forced to pay for Twitter? Elon Musk hinted recently that there may be a “slight cost for commercial/government users” to use Twitter once his takeover deal closes.
- Advertisers say TikTok ads > Facebook ads. Traffic to TikTok’s ads manager shot up almost 200% in Q1 compared to 2021, according to Similarweb. Facebook saw a 22% increase, while Twitter only got a meager 3% bump. Consumers are the ones leading the way, though: TikTok Android users reportedly spent an average of 1h22min per day on the platform in March 🤯
Working With Clients
How to: Fire an Annoying Client
So you’ve got an annoying client.
They’re blowing you up with emails, Slack DMs, and voice notes left and right…
Every single request is urgent…
And no matter how hard you try, nothing you do seems to be good enough for them.
In other words, it’s time to let them go.
But how, exactly? What’s the best way to fire an annoying client?
Well, for starters, it’s never easy…
Even if you’re already past the point of wishing a pox upon their house.
Send them an email or DM that hits these key points:
– I’m not the right person to help you achieve XYZ
– I hope you’ve gotten some good value from our time together
– Happy to get on a call to discuss if need be
– Still believe in your mission/product
– Will be rooting for you to succeed
The reason to send them a message instead of getting on a call right away is to give them a chance to digest it…
And (hopefully) eliminate the need for a call.
But this way, even if they insist on one, you’ve already got the hard part out of the way.
And if you have a 30-day cancellation policy in your contract, you can always offer to let them out of it if you’re really eager to end the relationship.
Working For Yourself
Don’t Shoot the Messenger
Part of being a marketer or entrepreneur is a steady stream of “aha” moments where you go…
“Why didn’t I start doing this sooner?!?”
- Retargeting non-buyers
- Adding a phone number to your opt in
- Creating a referral program for your newsletter
Another one is upgrading the size of your laptop screen or computer monitor.
Now, if you’re traveling, that’s one thing.
But if you’re spending 40 hours a week working on an 11 or 13-inch screen…
You’re not doing yourself any favors.
In fact, you’re making things much harder on your eyes than they need to be.
Squinting causes your eyes to tire quickly…
And craning your neck to look down or get closer to the screen can lead to stiffness and soreness…
Both of which can lead to tension headaches.
So, our recommendation?
Grab yourself two curved 24-inch monitors (setup permitting, of course).
Bonus points if you get monitor arms so they actually sit at eye level.
You (and your eyes) will thank us later.
And if you’d like to learn more about just how much the vision system affects our mind and body, listen to this eye-opening podcast with neurobiologist Dr. Andrew Huberman.
(sorry, couldn’t resist 😉
From The Copywriting Gig
How to Write a High-Converting FAQ
The frequently asked questions (FAQ) section is like the red-headed stepchild of any landing page or sales letter.
Most copywriters get lazy here because:
A) They write it last
B) They’re tired of repeating themselves
C) They assume anyone who’s gonna buy doesn’t need it
But the truth is, the FAQ gives you a perfect opportunity to overcome objections.
Especially since most readers will skim to the bottom first, then return to the beginning and read the page from top to bottom.
So here are some conversion-boosting answers to include in your FAQ:
– “Why should I choose over something else?”
– “How do I use ?”
– “Which order option is right for me?”
– “Is safe?”
– “How soon can I expect results with ?”
– “How soon can I expect to arrive?”
– “Why should I trust you when I’ve been burned by others in the past?”
Make sure to finish off every answer with a strong call to action
Quote of the Day
“Opportunity is missed by most people because it is dressed in overalls and looks like work.”
— Thomas Edison