Happy Wednesday! We often discuss the importance of transforming yourself from a specialist into a strategist. This means being able to offer valuable input on your clients’ business decisions, above and beyond any specific deliverable.
And tomorrow, we’re launching a new weekly feature to show you exactly how to do that. We couldn’t be more excited. So keep your peepers peeled! 👀
In the meantime, here’s what we’re talking about today: Google, ChatGPT, Apple, and Twitter. Plus one word that should come to mind when clients think of you, and one crucial copy element you shouldn’t overlook if you want more conversions.
Read time: 2 minutes and 28 seconds
Making the Rounds
- Google’s new PaLM AI may be 3X more powerful than ChatGPT. Well that didn’t take long: after issuing a “code red” in the wake of the release of ChatGPT, Google’s new PaLM language model is rumored to be 3 times more powerful than the internet’s favorite chatbot.
- Apple is set to become one of the top 25 ad sellers in the world. With ad sales topping $1B in 2022, the iPhone maker has officially elbowed its way into the upper echelon of ad sellers. Special shout out to iOS 14 for
kneecapping the competitionprotecting user privacy.
- An inside look at Twitter’s life after Elon. If you’ve been following the Elon-Twitter story even half as closely we have, you’ll probably enjoy this story from The Verge with several inside accounts of what it was like at Twitter HQ after the deal closed.
Working With Clients
One Word that Should Come to Mind When Clients Think of You
Want to deliver even more value to clients?
Stop sitting on your hands.
Be proactive by identifying problems and proposing solutions.
- Let’s say you’re a graphic designer and your client is struggling with a logo design. Ask them about their target audience, competition, and what message they want the logo to express. Then propose some options that check all the boxes.
- If you’re a web developer who notices a high bounce rate. Instead of just building the website per the project brief, suggest changes like streamlining the navigation or adding live chat to improve user experience and increase conversions.
- Or let’s say you’re a copywriter who’s realized the social media copy you’re writing isn’t getting much engagement. Instead of following the same approach, research what kind of posts are resonating with their target audience and propose a new content strategy based on that.
Ultimately, the opportunities to add value for clients are virtually limitless..
The only real constraint is your creativity.
Start being proactive and you’ll soon find higher-paying projects flowing your way.
From The Copywriting Gig
Don’t Overlook This Crucial Copy Element If You Want More Conversions
High-level copy is silky smooth.
It reads fast.
Your eyes slide down the page faster than a panda rolling downhill.
Now, part of this comes from varying your sentence length and avoiding big words…
But there’s another aspect to readability that’s often overlooked:
You see, not only does swapping out phrases like “should not” for “shouldn’t” make your copy read faster…
But it also makes it sound more conversational.
And the more conversational it is, the more likely it is to convert.
On the flipside, copy that doesn’t have any contractions in it often reads like it was written by an English Lord from the 1800s…
Making it feel more than a little out of place.
So next time you find yourself writing words that sell…
Put your copy into the metaphorical Hadron Collider and create as many contractions as you can.
Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:
- Rockstar Brand Copywriter
- Ecomm Goal Conversion Tracking Setup & Validation
- Sales and Marketing – Ads and funnel management
- Facebook and Instagram ad specialist needed
- Google Ads Set Up Expert
- Graphic Designer for Brand Identity
NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients. Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.
Quote of the Day
“Writing for yourself is fun, and it shows. Writing for others is work, and it shows.”
— Morgan Housel