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Mentioned in today’s newsletter: Amazon, Meta, TikTok, Gen Z, and millennials. Plus 3 client red flags to avoid, and one simple way to spice up your copy.
Read time: 1 minute and 51 seconds
Making the Rounds
- Amazon’s ad business grew 19% in Q4 2022. The ecommerce king is gaining market share in the digital advertising space while Meta’s ad revenue has dropped for 3 straight quarters.
- TikTok adds 4 new ways to turn organic content into ads. The new features are designed to help brands and small businesses boost organic content, similar to Facebook and Instagram.
- 57% of Gen Z and 42% of millennials prefer short-form video. It’s no secret that short-form video content is crushing it these days, and this new 5-step guide from HubSpot helps explain why.
Working With Clients
Avoid These 3 Client Red Flags
One bad freelance client can make your life hell.
Here are 3 red flags to watch out for:
1) Previous bad experiences
2) Unrealistic demands about availability
3) They don’t pay on time
Don’t be afraid to enforce your boundaries.
No one else will do it for you.
From The Copywriting Gig
One Simple Way to Spice Up Your Copy
Use power words to spice up your copy:
-New
-Myth
-Proven
-Exactly
-Secrets
-Sneaky
-Mistake
-Instantly
-Foolproof
-Excruciating
-Cringeworthy
But remember…
You need more than just spices to prepare a great meal.
Gig Alerts
Looking for clients? These freelance jobs were posted on Upwork in the last 24 hours:
- Graphic designer for Logo, Marketing and Presentation
- Graphic Designer/Branding Expert for Google Display Ads
- Educational Script Copywriter
- 6 Page Future Press Release(Amazon Model)
- Google ads and SEO expert needed for event
- Facebook Message Campaign Target Audience
NOTE: We only share job postings from Upwork. We’ve found it to be the most trustworthy platform with the highest-quality clients.
Furthermore, job postings must be for high-income skills like copywriting, media buying, funnel building, graphic design, remote closing, etc in order to qualify.
Quote of the Day
“How you climb a mountain is more important than reaching the top.”
— Yvon Chouinard
Be kind and respectful to everyone you meet along the way.
You never know when your paths might cross again.
Tools of the Trade
Looking to upgrade your toolkit? Here are some of our favorite tools we use to powerful our freelance business:
- ConvertKit — Email marketing for creators. Simple, easy to use, and very cost-effective.
- Kinsta — Super fast website hosting trusted by 25,000+ small businesses.
- Fireflies — AI note-taker that can record client calls + create searchable transcripts.
- Krisp — Eliminates echoes and background noise on calls and meetings using AI.
- Wise — Unbeatable rates on currency conversions. Saves you a ton of money if you’re an international freelancer.
* Some of these are affiliate links. This means we may receive a small commission if you sign up for a paid subscription (at no extra cost to you.)